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Prague Gaming & TECH Summit 2025 (25-26 March)

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PRAGMATIC PLAY ROLLS THE DICE IN SNAKES & LADDERS SNAKE EYES™

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The provider adds a new title in the Snakes & Ladders slot series

Pragmatic Play brings added thrills to the classic board game in Snakes & Ladders Snake Eyes™.

This sequel to the hit game Snakes & Ladders Megadice™ is played across 5×3 reels and features returning popular symbols like bananas, gorillas and snakes. These are joined by a wild multiplier depicted as a dice, which substitutes all symbols in game except the scatter. Each wild dice landed can have a one, two or three appear on it representing the size of the multiplier it also carries.

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Three bonus symbols unlock entry to the bonus round. Here, players climb a snakes and ladders game board, home to 144 spaces which can award either a cash prize, a banana symbol that increases the prizes on the board, or a hidden shortcut that moves the player to a higher position. Like the much-loved board game, ladders move players up whereas snakes move them back as they attempt to claim a 1000x prize for reaching the final position in the game.

Movement is triggered via the roll of two dice with up to 16 rolls awarded for landing five scatters. Matching numbers on the dice grant one additional roll, with four matching dice needed in total to reset the board allowing players to collect more prizes and try again to reach the end.

Snakes & Ladders Snake Eyes™ follows in the footsteps of recent hits such as Gems of Serengeti™, Sword of Ares™and Big Bass Bonanza – Keeping It Reel™ which reside amongst a collection of over 250 titles in Pragmatic Play’s award-winning games portfolio.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Building upon the popular predecessors’ success allows us to integrate the fan favourite mechanics found in the original and further develop them, offering players the possibility of extra rolls of the dice and of retriggering the entire bonus game.

“These additional elements maximise the game’s appeal to both new and existing fans and these new features will undoubtedly consolidate the popularity of the franchise.”

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Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona

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Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.

Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.

The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.

  • Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
  • Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
  • MEGA’s unique gamification options are delivered through a simple API-led integration process.
  • The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.

The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025

The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.

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Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved  and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”

The post Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona appeared first on European Gaming Industry News.

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Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam

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Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.

The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.

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Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager

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Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.

Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.

Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.

“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.

Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.

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“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.

“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”

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