Asia
MPL Poker onboards Jim Sarbh as its new brand ambassador
Mobile Premier League, the world’s leading mobile eSports platform, has roped in celebrated actor Jim Sarbh as its brand ambassador for MPL Poker. Following the announcement, the brand also rolled out a new campaign “Let’s Poker” highlighting what makes MPL Poker the biggest platform for the popular skill-based card game in India, surpassing more than 25 lakh users in a little over three years.
In the ad film, Sarbh introduces the audience to the distinct and diverse types of players of the poker world: a supporting cast of mind readers, risk takers, penny pinchers, overthinkers, rainmakers, and crushers and bluffers. It deftly puts the spotlight on the masters and grinders of the game and the mental prowess required to win in Poker.
“As a game of skill, Poker has steadily gained popularity in India and we are excited to team up with Jim Sarbh to take this to even more people across the country. Sarbh is a passionate player himself, and we can’t wait for other ardent lovers of poker to join India’s biggest poker family here at MPL,” said Manish Shrivastava, VP – Marketing, MPL.
Commenting on the association, Jim Sarbh said, “I am happy to announce my association with MPL Poker today. As a poker player myself, I have seen how this sport has grown significantly over the years and is now enjoyed by millions of players across the globe. In India, MPL has played an important role in promoting this ecosystem. I look forward to working closely with the brand as we open up more opportunities for people to showcase their skills with Poker. I can’t wait to start; let’s Poker!”
The poker arm of the gaming and esports major MPL is already well-known for its huge cash game leaderboards and tournaments worth INR 5 crore. It had earlier launched MPL Poker Academy working in concert with professional players and streamers like Dhaval Mudgal, Siddharth Karia, Parth Jain, Aniruddha Joshi and more, to help users at all levels to get familiar with the various nuances of poker, and hone their skills and strategies. It is home to content for beginners, intermediates, and advanced enthusiasts of the game. MPL last month also rolled out India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players.
Released today, Let’s Poker is a 360 degree campaign, and will run on TV, print, digital channels and OOH. In addition to this, MPL Poker will also be seen as one of the associate sponsors of the India-New Zealand series broadcast on Amazon Prime.
Asia
MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings

MelBet has announced a new partnership with the СPL 2024 Champion Saint Lucia Kings.
As a Principal Partner, MelBet, the iGaming company, will support the Kings on their journey to defend their title during the upcoming season.
Both the platform and the team share the same belief: perseverance and tenacity make champions. Anyone who is inspired by the desire to win, who believes in themselves and never gives up, deserves a reward, and loyal MelBet fans know this better than anyone. As part of the partnership, MelBet will become an integral part of the St. Lucia Kings team, supporting players and fans on their way to victory.
“We’re excited to enter the season with MelBet as our Principal Partner. Their reputation for turning every moment into an unforgettable experience is a perfect match for our team. We’re confident that this partnership will bring us the luck and success we need as we aim for another great season,” said Satish Menon, CEO of Saint Lucia Kings.
“We are absolutely delighted to welcome MelBet as our principal partner for the upcoming CPL Season 13. This partnership marks an exciting new chapter for the Saint Lucia Kings, and we are confident that MelBet’s passion for sports and commitment to excellence align perfectly with our own ambitions. We look forward to a successful season both on and off the field,” said Saurabh Arora, Chief Commercial Officer of Saint Lucia Kings.
The post MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings appeared first on European Gaming Industry News.
Asia
Genting Singapore Appoints Lee Shi Ruh as its New President and COO

Genting Singapore chief financial officer (CFO) Lee Shi Ruh has been appointed president and chief operating officer (COO), filling a position that had been vacant for three years.
The role was last held by former president and COO Tan Hee Teck, who was promoted to chief executive officer in May 2022.
Lee has now stepped down as CFO, the group announced in a bourse filing on Friday (Aug 1). That role will be taken over by Ang Suat Ching, currently CFO of Resorts World Sentosa (RWS), an indirect wholly owned subsidiary of Genting Singapore. Ang will retain her role at RWS.
These changes follow the retirement of Tan, who stepped down as CEO and chairman of RWS in May.
From Jun 1, Lim Kok Thay, executive chairman of the Genting Group, assumed the role of acting CEO, while Lee took on the position of CEO of RWS.
“These appointments reflect our commitment to leadership renewal as the group enters its next phase of growth,” said Lim.
He added that Lee “brings a proven track record of sound decision-making, strategic discipline, and a clear understanding of the group’s long-term priorities, which will be invaluable in her expanded role as president and COO”.
He also noted that Ang’s financial expertise will support the group’s long-term value creation.
The post Genting Singapore Appoints Lee Shi Ruh as its New President and COO appeared first on European Gaming Industry News.
Aquisitions/Mergers
Donaco International Shareholders Approve Acquisition by On Nut Road Limited

Donaco International Limited (DNA), an ASX-listed company focused on leisure, entertainment and associated technology, announced that its shareholders have voted in favour of the proposed acquisition of 100% of the company’s shares by On Nut Road Limited (ONR) via a scheme of arrangement. Donaco International operates casino businesses in Southeast Asia.
The resolution to approve the Scheme was passed with significant support, with 98.11% of votes cast by Donaco shareholders in favour. Additionally, 77.50% of Donaco shareholders present and voting, either in person or by proxy, attorney, or corporate representative, also voted in favour of the Scheme. The voting results reflect strong shareholder backing for the proposed acquisition.
The Scheme remains subject to the approval of the Supreme Court of New South Wales at a hearing scheduled for Thursday, 7 August 2025. The Second Court Hearing will only occur if all of the remaining conditions precedent to the Scheme have been satisfied or waived. If the court approves the Scheme and all conditions are met, Donaco intends to lodge a copy of the court orders with ASIC on Friday, 8 August 2025, upon which the Scheme will become effective and DNA shares will be suspended from trading on the ASX. Pending final approvals, the implementation of the Scheme is expected to occur on Tuesday, 19 August 2025.
The post Donaco International Shareholders Approve Acquisition by On Nut Road Limited appeared first on European Gaming Industry News.
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