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Optimove Launches World Cup Benchmark Tool for the iGaming Sector

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For the first time, iGaming operators can accurately assess their overall performance against industry wide KPIs, during the tournament

Optimove, the leading CRM Marketing solution for the iGaming market, today announced the launch of World Cup Pulse, an industry benchmark tool for iGaming operators.

For the first time during a World Cup tournament, marketing teams gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can now conduct comparative analyses and derive insight into how their performance compares with industry averages.

The World Cup Pulse, open to operators, marketing professionals, and the public free of charge, is based on the aggregation of anonymous data collected from over 100 sports gaming brands, including industry giants and boutique operators.

The tool presents statistically significant data from the preceding five weeks at any given moment. That data is compared to a static baseline from June 2022, when no other major football events occurred, empowering operators to gain insight into how a mega-event like the FIFA World Cup impacts player behavior.

The KPIs available on the World Cup Pulse include:

  • Average Bet Amount per Sport Bettor
  • Bet Amount Distribution by bet (Live or Pre-match)
  • Bet Amount distribution by channel
  • Retention rate
  • Reactivation rate
  • Conversion rate

“The time when operators stumble in the dark uncertain how they measure up against the industry is over,” said Motti Colman, Senior Director of Sales at Optimove. “This is an unprecedented World Cup in terms of the total number of matches, timing, and location. Understanding how behavior changes daily is more important than ever as operators attempt to navigate uncharted waters in a one-of-a-kind World Cup. For the first time in World Cup history, operators, previously limited to their own data, can stop the guessing game and easily access industry statistically valid insights and benchmarks like never before, allowing them to make data-driven decisions in real-time.”

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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands

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When ESPN Bet crashed during 26% of March Madness game time, it proved what heavyweight operators already know: that level of downtime is unthinkable—and expensive. When you’re processing millions of bets during a single event, every second of uptime and every millisecond of speed directly impact your bottom line.

That’s why GR8 Tech created the Champion’s Playbook for High Performance—distilling lessons from processing billions of bets per year into a tactical guide for operators who refuse to accept ‘good enough.’

Inside the guide, operators will discover:

  • Three pillars of high performance: the non-negotiable standards for uptime, speed, and scalability that separate champions from contenders—plus the specific benchmarks that matter.
  • From heavyweight performance to champion experiences: how to transform solid infrastructure into engaging, personalized player experiences while protecting margins from churn and fraud.
  • A hard-hitting due diligence checklist: ready-made questions to evaluate your current provider or efficiently eliminate unsuitable candidates from your shortlist.

After hundreds of conversations with operators, I know exactly what’s broken in the industry. The checklist cuts through the sales pitch to the questions that actually matter. Use it on any provider, including GR8 Tech. The answers will separate the real heavyweights from the pretenders,” says Yevhen Krazhan, CSO at GR8 Tech.

Why this matters now

The iGaming landscape demands excellence. Players expect 24/7 availability, lightning-fast responses, and experiences that feel built just for them. Meanwhile, 70% of businesses struggle with poor data quality, and mobile users abandon sites that take longer than 3 seconds to load. In this environment, technical mediocrity isn’t just disappointing—it’s expensive.

Ready to perform like a true iGaming heavyweight?

Download the Champion’s Playbook and start building your path to high-performance dominance.

The post GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Expands Its Portfolio with CG Games, Champion, and Formula Spin

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The SOFTSWISS Game Aggregator continues to expand its portfolio, which now includes over 30,000 games from both established and emerging game providers. SOFTSWISS announces new partnerships with CG Games, Champion, and Formula Spin – three studios that bring original content and a strong market focus.

According to Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, the Aggregator’s technical performance and integration efficiency continue to be key factors for partners:

“We focus on delivering stable and scalable technology that simplifies operations for our clients and content partners. Our infrastructure ensures 99.999% uptime and quick integration, which is especially important when working across different regions and peak load periods. We’re glad to see studios recognising this and choosing to join the SOFTSWISS ecosystem.”

CG Games, part of Comtrade Gaming, is a tech-driven provider known for its emphasis on quality, customisation, and innovation. Its reach extends to key markets such as Argentina, Canada, Australia, Romania, and the UK. “We are absolutely delighted to be partnering with SOFTSWISS to release CG Games,” says Steve Valentine, CCO at Comtrade Gaming. “Their global recognition and success give this partnership the opportunity to deliver our games to a much wider network of operators.”

Formula Spin stands out with games optimised for fast launch – just 5MB per title – combining modern design with engaging game mechanics. Among its top-performing games are Coin Era: Hold to Win, 100 Prime Fruits, and Cool Dragon: Hold to Win. “Partnering with SOFTSWISS has been a major strategic milestone for us,” says Oleg Galushko, CEO of Formula Spin. “The entire integration process was smooth, fast, and highly professional. We’re confident this is just the beginning of a strong and fruitful collaboration.”

Champion offers a portfolio of over 80 games, including slots, table games, and crash titles. With a focus on full-cycle development and strong visual and technical execution, Champion operates across Europe, Latin America, Canada, Australia, and New Zealand. “We’re proud to partner with SOFTSWISS, a company known for its outstanding platform and extensive global reach,” comments Volodymyr Saratovskyy, Head of Business Development at Champion. “This collaboration opens new doors for Champion to deliver our games to a wider audience and strengthen our presence in key markets. We’re excited about the road ahead and the opportunities this partnership brings.”

Earlier this year, the SOFTSWISS Game Aggregator also partnered with 7777 Gaming, PlayHub, and several other studios, further expanding its portfolio and reinforcing its position as a key player in the iGaming content market.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Expands Its Portfolio with CG Games, Champion, and Formula Spin appeared first on European Gaming Industry News.

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