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Sports Micro Betting Provider Kero Gaming Announces Oversubscribed $2M Funding Round led by Happyhour.io
Kero Gaming announced today the closing of an oversubscribed $2 Million Seed 2 round, its second this year, with Happyhour.io, an early stage VC fund in the iGaming space, leading the round.
Tomash Devenishek, Founder and CEO, launched the company with a focus on providing the growing sports betting industry with new products to engage users through real-time, contextual micro bets, delivered via algorithms the company builds in-house. The Kero product heavily mirrors mechanics of casino style games with a ‘Tik-tok style’ betting experience whitelabeled for gaming operators that appeals to an audience of consumers looking for entertainment value vs risk trading.
“Modern day consumers don’t want to think too much and endlessly browse/calculate odds inside massive spreadsheets. They want instant gratification and low friction/effort type experiences. We are building a curated version of the sportsbook product that delivers contextual micro bets every 15-45 seconds, allowing users to bet on the most exciting thing that is happening in the game right now”.
He added “We were able to surpass our fundraising ambitions thanks to great strategic partners all of whom add value beyond capital. I am also proud that in this tough market we increased our post-money valuation by 60% doing so in only 10 months.”
HappyHour’s CEO Robin Reed said, “Kero is at the forefront of innovation in sports betting, and has a deep understanding of the customer and how they want to be entertained. As a strategic investor and lead in the current round, Happyhour is looking forward to working with Tomash and his team to bring this technology to casual bettors around the world.”
Other strategic investors from the gaming space echoed the enthusiasm for the 30 person company. Tim Heath, GP at Yolo Investments, another participant in the latest round, said: “Finding genuine innovation in the sports betting space is increasingly difficult, and that’s why we’ve been so impressed by Kero Gaming. Micro Betting has the potential to drive sportsbook growth over the coming years, and Kero’s algorithmic approach sets them apart from the others. We’ll be working closely with Tomash and the team to take this product to new audiences globally.”
Edward King, co-founder of Acies Investments, an early investor in Kero, added “Tomash has consistently exceeded expectations from our first investment in Kero. We are very pleased to further support him in this financing round as he continues to build the platform. Kero has the vision and capability to radically transform how fans engage and participate in sports entertainment.”
Traditional sports book products typically offer customers a lot of choice with complicated arrays of odds on bets for outcomes that may not take place for hours or sometimes days. Kero’s approach borrows heavily from mainstream entertainment platforms such as TikTok by removing complexity and curating highly contextual micro bets on outcomes that may happen in seconds or minutes.
The company initially productized its technology by working with pro sports teams across all American major leagues as a free to play fan engagement solution within their apps. Kero says that it will continue to focus on the free-to-play offering for pro sports while making heavy investments in scaling and growing its real money product for gaming operators.
Devenishek concluded “With this injection of capital and industry experience, we intend to continue focusing on our mission and bring about the next generation of sportsbook products even faster to markets like North America, Europe, LATAM and Asia”.
Bill Hornbuckle
MGM Resorts Announces New Employment Agreement with CEO & President Bill Hornbuckle

MGM Resorts announced that it has reached a new employment agreement with CEO & President Bill Hornbuckle through December 31, 2028. As part of his new employment contract, the Company has also agreed to offer Hornbuckle an advisory agreement at the end of the term to assist with its integrated resort project in Osaka, Japan until its opening.
“Bill is an exceptional, visionary leader who successfully guided the company through the COVID-19 pandemic while also positioning the business for long-term growth through new digital ventures, strategic M&A opportunities, and expansion into new international markets. Bill has earned the trust, respect and admiration of his employees, peers, shareholders and this Board. We’re thrilled that he has agreed to remain in his role for the foreseeable future,” said Paul Salem, Chairman of the MGM Resorts Board of Directors.
“I am honored to continue leading this company at an exciting time of both digital growth and resort expansion in places like New York, Japan, Brazil and the Middle East. Our best days remain in front of us, and I’m thankful to our Board for their continued trust and support. The success we’ve enjoyed over the last five years is a testament to our leadership team and our employees who have embraced our culture of guest-centricity and continuous improvement. Together, we will continue to pursue our vision to be the world’s premiere gaming entertainment company,” said Hornbuckle.
As CEO, Hornbuckle oversees all aspects of MGM Resorts’ strategy, operations and hospitality and gaming development projects. He leads the company’s global development efforts and its digital gaming strategy. He is a member of MGM Resorts’ Board of Directors and serves as Co-Chairman of the Board of Directors of MGM China Holdings, which operates resorts in Macau. He is also Chair of the U.S. Travel Association, a non-profit organization focused on growing travel and tourism to the United States, and he previously served as Chairman of the U.S. Travel and Tourism Advisory Board, which advises the U.S. Secretary of Commerce on policy, regulation, programs and issues that impact the travel and tourism industry in the US.
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Annual American Business Awards
Scientific Games Wins Three 2025 American Business Awards for Lottery Retail Technology Innovation and Instant Scratch Game Achievement
Scientific Games was recognized with three prestigious honors in the 23rd Annual American Business Awards. The global lottery company won two Gold ABA awards for its retail technology, SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively. Scientific Games’ recently retired VP, Instant Game Production, Joe Bennett, earned a Silver ABA Award for Achievement in Management—Manufacturing, recognizing his career contributions in secure lottery instant game production.
Scientific Games President, Americas & Global Instant Products, John Schulz, said: “It’s an incredible honor to have SCiQ and PlayCentral Powered by SCiQ recognized with 2025 Gold American Business Awards. These awards reflect the strength of our innovation and the dedication of our teams to modernizing the retail lottery experience. We’re also deeply proud of Joe Bennett’s Silver Award. Joe’s leadership across three decades has helped define secure instant game manufacturing for Scientific Games and the industry during his tenure.”
This year, more than 3700 nominations from organizations of all sizes and industries were submitted to the ABAs. Winners were scored by more than 300 professionals worldwide during a rigorous judging process evaluating innovation, integrity, effectiveness, creativity, and growth. The Gold Award represents the highest honor in each category, reserved for the top-scoring entry, with the Silver Award representing the second-highest honor. The ABAs are nicknamed “Stevies” for the Greek word meaning “crowned”.
SCiQ is Scientific Games’ groundbreaking ecosystem designed to transform lottery instant game retailing. It brings advanced inventory management, security, and real-time sales tracking to retail locations, providing retailers, lotteries, and players with a smarter, more secure way to sell and purchase instant games. PlayCentral Powered by SCiQ extends the SCiQ ecosystem to lottery self-service retail environments. Integrating SCiQ technology into PlayCentral HD self-service vending machines allows for unprecedented inventory control, improved game security, and seamless retail operations, enhancing the player experience while optimizing lottery revenues.
Over his 34-year career at Scientific Games, Joe Bennett has driven significant advancements in digital transformation, manufacturing efficiency, and security innovation. He led the transition to a fully integrated digital production ecosystem and introduced patented encryption technologies that protect the integrity of instant lottery games. Under his leadership, Scientific Games now produces more than 53 billion secure, high-quality instant games annually. Bennett retired from the company in April 2025.
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Altenar
Altenar extends Major League Baseball coverage

Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting
Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.
As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.
Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.
An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.
These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.
Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.
“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”
Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.
The post Altenar extends Major League Baseball coverage appeared first on Gaming and Gambling Industry in the Americas.
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