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SBC announces 2023 conference and exhibition calendar

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With SBC Summit Latinoamérica rounding off the main 2022 events programme for SBC, the events and media company has announced details of its 2023 betting and iGaming industry conferences and exhibitions schedule.

SBC hosted a series of successful events in 2022 that further strengthened its reputation as an industry event organiser. The company’s flagship global event, SBC Summit Barcelona, was the highlight of the year, as it broke SBC’s attendance records by gathering 6,000 senior industry executives at Fira Barcelona Montjuïc in September.

SBC will build on this success and stage five enhanced events throughout 2023 in some of the industry’s biggest hubs — Malta, New Jersey, Toronto, Barcelona and Miami. The 2023 events schedule will present businesses with a plethora of opportunities to reach local and global audiences and key decision-makers.

The events are:

  • CasinoBeats Summit: InterContinental, St Julian’s, Malta (21-23 March 2023)
  • SBC Summit North America: Meadowlands Exposition Center, New Jersey (9-11 May 2023)
  • Canadian Gaming Summit: Metro Toronto Convention Center, Toronto (13-15 June 2023)
  • SBC Summit Barcelona: Fira Barcelona Montjuïc, Barcelona (19-21 September 2023)
  • SBC Summit Latinoamérica: Seminole Hard Rock Hotel & Casino, Miami, Florida (31 October – 2 November)

A series of industry award shows celebrating the most innovative and successful operators, suppliers, and affiliates in sports betting and iGaming will run alongside the main events. They include:

  • CasinoBeats Game Developer Awards – Malta (23 March 2023)
  • SBC Awards North America – New York City (11 May 2023)
  • SBC Awards  – Palau National, Barcelona (21 September 2023)
  • SBC Awards Latinoamérica – Seminole Hard Rock Hotel & Casino, Miami, Florida (2 November)

Rasmus Sojmark, SBC’s CEO & Founder, said: “2022 was undeniably a fantastic year for SBC. We broke attendance records, grew our workforce to 100 team members and created unforgettable memories for our exhibitors, sponsors, speakers and attendees.

It feels great to announce the five events for everyone to add to their 2023 calendars. Our ambitions for next year are higher than ever — as usual, we will strive for excellence and do our absolute best to surpass the industry’s expectations by delivering world-class business, knowledge and networking opportunities.”

The programme will open in March with the fifth edition of the CasinoBeats Summit, an event dedicated entirely to the casino industry.

The premier iGaming conference and exhibition will connect operators, game studios, affiliates and other stakeholders in the heart of iGaming, attract an audience of senior industry professionals and display a strong focus on the product side of things by showcasing the next generation of games, technology and platforms on the exhibition floor.

The second 2023 SBC event is SBC Summit North America, a must-attend conference and exhibition for industry stakeholders active in the region. The event will present unrivalled networking and business opportunities and address the emerging trends and growing pains that inevitably come to the surface as the industry evolves.

It is worth noting that SBC will be adding an extra floor to host additional conference rooms, meeting rooms and networking lounges and allow more companies to showcase their sports betting and iGaming technologies, products and services to the event visitors.

The 26th edition of the Canadian Gaming Summit (CGS), Canada’s premier annual conference and exhibition for land-based and iGaming senior executives from across Canada and beyond, will be, for the first time, proudly produced by SBC in collaboration with the Canadian Gaming Association (CGA).

The event, powered by SBC’s formidable reputation among industry professionals and CGA’s long-standing legacy, will continue to support the industry’s growth and deliver the most niche and powerful insights on the Canadian gambling market.

The third edition of the global betting and iGaming show, SBC Summit Barcelona, will return to the Catalan capital in September. Already established as one of the most important business opportunities on the industry calendar, the 2023 edition of the event is set to be bigger and better than ever — the exhibition area will double in size covering a massive 38,000 m2 while the event will last three days and host 10,000 delegates.

After the global event in Barcelona, the attention will turn to the third edition of SBC Summit Latinoamérica. The show will again gather the leadership teams and senior decision-makers in the region’s most prominent or promising markets, including Argentina, Brazil, Colombia, Chile, Costa Rica, Mexico, Paraguay, Peru, Puerto Rico, Dominican Republic, and Uruguay.

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International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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April 4, 2025

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

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April 4, 2025

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment

Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations

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April 4, 2025

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Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.

Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.

“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.

“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,” said Jacob Claesson, Chief Executive Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

The post Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations appeared first on Gaming and Gambling Industry in the Americas.

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