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RAPTOR PR APPOINTED AGENCY OF RECORD FOR KINETIX, SANDSOFT GAMES & BIDSTACK
– 3 emergent tech new biz wins from in-game advertising, mobile gaming and web3 sectors –
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, today announces three new business wins. These include Kinetix, a metaverse platform for user-generated 3D animation; Sandsoft, a leading MENA-based mobile games developer, publisher and investor powered by AAA games industry talent; and Bidstack Group PLC, the most well funded in-game advertising company in the world.
Kinetix was named as one of France’s hottest startups by Wired in October 2022, which was preceded by a $11M USD seed funding raise earlier in the year. Kinetix works with leading web2 and web3 metaverse platforms like Roblox, Decentraland and The Sandbox to help creators make and share 3D content. Sandsoft Games is at the epicentre of the fastest growing gaming market: MENA. In October 2022 it announced its flagship Riyadh studio, which will house international games industry talent from the likes of Electronic Arts, King, and Rovio, as well as burgeoning local talent. London-headquartered public company Bidstack recently became the best funded in-game advertising brand with a total of $42M USD raised, and announced a series of major hires in the key US market.
For each of its new client wins, Raptor PR is engineering and deploying fully integrated global communications strategies, designed to cut through highly competitive markets. Across its brief history, Raptor PR has honed its data-driven communications consultancy, delivering highly creative earned, owned and paid campaigns across the globe.
Rana Rahman, Founder and Managing Director, Raptor PR, commented:
“Our latest trio of retained clients perfectly illustrates the niche Raptor has carved for itself at the bleeding edge of emergent technology. We’re proud to be defining the narratives for in-game advertising, web3 gaming tech, and AAA-powered mobile game development in MENA. Our new clients represent the best of their respective industries, and are poised to go stratospheric over the next few years.”
Arthur Jacq, Head of Marketing and Communications of Kinetix, commented:
“The raptors have a widespread reputation for high impact communications. Their work for brands like Dubit, Admix and Coda Labs, plus their signature work for industry-defining campaigns such as the Global Web3 Gamer Study, have cemented their reputation as market leaders for emergent technologies such as web3.”
Ratko Bozovic, Head of Marketing of Sandsoft Games, commented:
“As a global company, Sandsoft required an agency with knowledge of multiple markets and business areas. After a lengthy search, we selected Raptor PR to deliver our global message to market. They came highly recommended, and they have already proven themselves to be invaluable advisors, with a genuine passion and love of the games industry.”
James Draper, Founder and CEO of Bidstack, commented:
“Raptor PR has helped to define the narrative of the in-game advertising sector for nearly two years now, so deciding to work with Raptor PR was a no-brainer. Rana Rahman, Thomas Huxter, and the rest of team Raptor have a demonstrable track record of securing great results within the in-game advertising space, and they are ideally positioned to help take our brand to new audiences globally.”
Raptor PR was founded in 2019 by Rana Rahman following two decades as a technology PR consultant working on brands such as Sony PlayStation, Rovio, Philips, Fujifilm and AppLovin. The agency came out of stealth in January 2021 with flagship client Admix (now LandVault), and has since worked with more than twenty brands including Dubit, The Tiny Digital Factory, Tenjin, and Coda Labs.
Brian Goodman CEO of Golden Matrix
Golden Matrix Group Inc. Reports Strong Q3 2024 Earnings and Continued Operational Growth
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Revenue Growth: Q3 2024 consolidated revenue increased by 85% to $41 million, with year-to-date revenue up 55% to $105.3 million, driven by consistent performance across key markets.
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Gross Profit Increase: Gross profit grew 39% in Q3 to $22.4 million, with year-to-date gross profit rising 24% to $61.8 million, reflecting improvements in operational efficiency and product margins.
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AEBITDA: Adjusted EBITDA for Q3 reached $4.3 million, reflecting resilient performance across multiple revenue channels with marginal impacts from currency fluctuations across subsidiaries.
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Balance Sheet Strength: As of September 30, 2024, Golden Matrix maintained a robust financial position with over $38.4 million in cash and equivalents and short-term debt of $17.5 million. Shareholder equity also grew 60% to $94 million, reinforcing the Company’s ability to pursue strategic growth initiatives.
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Meridianbet Strong Growth Continues: Meridianbet’s Q3 revenue grew 16% YoY, led by a 19% online increase and 6% in retail. Deposits rose to $61.9M (+13% QoQ), with new registrations up 23% to 125K. Online casino GGR margin hit 3.37% (+21% turnover), sports betting rose 7.4% YoY with GGR at 9.5%, retail sports GGR at 10.3% (record 14.1% in August), and retail slots up 17.5% YoY.
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Expansion of GMAG Platform: The GMAG B2B aggregator platform saw substantial growth, with wagering volume increasing 84% to $1.4 billion. Enhanced customer retention tools and the addition of high-margin games have driven engagement and profitability.
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Classics for a Cause Acquisition: This newly acquired Australian business added $2.1 million in revenue and $503,000 in EBITDA within two months, expanding Golden Matrix’s market reach and contributing to overall profitability.
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Mexplay Growth: Mexplay, the Company’s online casino in Mexico, reported a 56% increase in active players and a rise in gross gaming revenue to $15 million, underscoring growth potential in Latin America.
As esports and digital entertainment surge forward, driven by tech innovations, global reach, and shifting user preferences, we’re seeing a redefined gaming landscape with unprecedented growth opportunities. Although recent regulatory shifts and the impact on live events have temporarily slowed growth, the future of esports remains incredibly promising. Key revenue drivers, including sponsorships, advertising, merchandise, ticket sales, and streaming, are expected to continue propelling the industry forward.
Betting options have also transformed, expanding well beyond traditional sports to embrace esports. This new category, focused on top video games, is drawing in players eager for engaging betting experiences on local sportsbooks that cater to their interests with a diverse array of games, leagues, and tournaments. Atlaslive iGaming Platform and Sportsbook rise to this challenge, offering a rich catalog of esports betting options. Within the “Sports” section, fans can back their favorite teams across leading games like Dota 2, Counter-Strike, Valorant, League of Legends, Fortnite, and Call of Duty.
With a seamless registration and verification process, Atlaslive brings fans closer to the action. The platform provides a vast array of betting options across multiple games, with fan favorites like League of Legends and Counter-Strike: Global Offensive (CS) attracting enthusiastic participation. The live betting section is crafted for maximum engagement, allowing fans to place wagers tailored to each game’s unique competitive elements.
Backed by comprehensive market research, Atlaslive identifies emerging trends in gaming and esports revenue, particularly across the top six revenue-generating regions. With a commitment to innovation, Atlaslive continues to enhance its iGaming platform, blending high-quality gaming content with adaptable, real-time technology to offer an unparalleled experience for players worldwide.
Esports Market in Focus: Global Statistics and Emerging Trends
Competitive gaming, or esports, has skyrocketed into a global phenomenon, where pro players and teams battle it out in popular multiplayer games through structured leagues, tournaments, and major events. With devoted fans, substantial sponsorships, and an enthusiastic community, esports is more profitable and visible than ever. But what factors are powering this explosive growth, and what lies ahead?
One major accelerator is the worldwide accessibility of high-speed internet and mobile technology. With mobile devices now in nearly every pocket, esports can reach a truly global audience. Atlaslive’s analytics reveal that over 90% of players prefer mobile gaming, a trend that highlights the ease of access for fans to engage with esports anytime, anywhere. This mobile-friendly environment also makes it seamless for fans to place bets on the go, keeping engagement high.
Another driving force is the impact of streaming services like Twitch, Kick, and YouTube, which collectively attract millions of viewers every month. Twitch alone garners over 240 million unique visitors monthly, demonstrating how integral streaming is to the esports community. These platforms not only allow fans to watch games live but also encourage connections between streamers and viewers, creating an interactive and immersive experience that brings fans closer to their favorite players and teams. The professionalization of esports, with structured leagues, big sponsorships, and marquee events, has cemented its place as a mainstream entertainment option.
As the industry’s momentum builds, Atlaslive is positioned to elevate the esports betting experience, enhancing accessibility and engagement in this fast-evolving digital arena. With such strong community support and technological innovation, esports is set to reach even greater heights in the years to come.
Source: Statista 2024
The global esports market has evolved remarkably, expanding from $1.2 billion in 2017 to an anticipated $6.1 billion by 2029, boasting a strong CAGR of 14.5%. This impressive rise reflects esports’ journey from a specialized interest to a mainstream entertainment force, fueled by increasing investments and a widening international audience.
Esports revenue is driven by six primary streams:
- Sponsorship and Advertising: Brand deals and advertisements associated with tournaments and events.
- Merchandise and Ticket Sales: Earnings from event tickets and esports-themed merchandise.
- Streaming, Media Rights, and Publisher Fees: Revenue from broadcasting on platforms like Twitch and YouTube.
- Esports Betting: Wagers placed on esports outcomes, adding a dynamic element of fan engagement.
Together, these streams create a substantial revenue foundation, underscoring the industry’s growth potential.
Average revenue per user (ARPU) in esports is on a steady incline. Currently, esports betting ARPU sits at around $33 for 2024, contributing to broader sports betting ARPU exceeding $300. Although modest, the esports ARPU indicates a growing appeal among new audiences, with demand surging for platforms that offer a wide range of games tailored to market needs.
Both merchandise and ticket sales are experiencing steady increases, highlighting fans’ enthusiasm for esports, both in live and virtual formats. While streaming revenue remains a smaller segment, it is on a gradual rise, signaling that esports content monetization is expanding, though at a gentler pace compared to other revenue channels.
This upward trajectory underscores esports as a thriving market, with continuous growth opportunities across diverse revenue streams.
Source: Statista 2024
The global reach of esports has skyrocketed, growing from 386 million users in 2017 to a projected 896.1 million by 2029, marking its shift from niche to mainstream. By 2025, esports is set to reach 772 million users, almost quadruple iGaming’s 211 million, with the market penetration of 12.6% compared to iGaming’s 2.7%. This growth reflects rising engagement among players and bettors, drawn by the excitement of competition and easy online access. For brands, this young, tech-savvy audience offers a prime opportunity to connect in a rapidly expanding market.
Source: Statista 2024
The esports market could reach a remarkable $8.3 billion by 2029 in a best-case scenario, fueled by expanding internet access, community support, and advancing technology. Moderate forecasts, however, suggest potential market sizes of $4.7 billion or $6.4 billion, depending on these influences.
These projections illustrate the range of possibilities for esports growth. While the optimistic scenario forecasts rapid expansion, even conservative estimates indicate steady progress, underscoring the market’s resilience and potential.
Global Leaders in the Esports Landscape
As one quote goes, “The aim is to convert data into information, and information into great thoughts.” This approach is crucial for success in esports, as data reveals how various regions drive the global rise of esports. Established markets continue expanding while emerging regions promise future growth, showing where engagement is strongest today and where the next opportunities may emerge.
Source: Statista 2024
Europe, North America, and Asia lead the esports market, generating the majority of industry revenue, thanks to strong infrastructure and significant investments in key hubs like the U.S., South Korea, and Germany. Asia, with gaming-driven cultures and government backing in countries like China and South Korea, sees robust growth. Meanwhile, South America faces economic and infrastructure challenges, slowing its progress, though interest in esports is on the rise. Australia also holds a modest share, reflecting a smaller population but a dedicated esports community.
Source: Statista 2024
Europe currently leads the esports market and is set for steady growth, though North America’s strong 10% growth rate could close the gap with strategic investments and expansion. Asia, with a 6.9% growth rate, remains a key region due to its large audience and gaming culture, yet North America’s rapid growth could soon push it ahead in revenue.
Regions like South America, Africa, and Australia & Oceania, though smaller, show strong potential. South America, growing at 8.1% annually, stands out for investment opportunities, while Africa and Australia & Oceania hint at future development possibilities.
Unlock New Betting Possibilities in Esports with Atlaslive
The growth of esports has driven betting operators to expand beyond traditional pre-match bets. With Atlaslive, users experience the excitement of live betting as events unfold, enjoying competitive odds and dynamic options for in-play predictions. From pre-tournament wagers to real-time betting, Atlaslive provides a seamless and engaging betting journey.
Recognizing the importance of mobile accessibility, Atlaslive Platform offers optimized mobile solutions, allowing players to bet on their favorite esports events anytime, anywhere. The platform also delivers comprehensive stats, featuring both real-time and historical data, empowering users with valuable insights into team performance and past results for smarter betting choices.
Backed by advanced technology, Atlaslive offers esports fans an immersive live betting experience while partners benefit from increased engagement, access to vibrant player communities, and enriched iGaming options.
Lead the game with Atlaslive.
The post Esports Market Growth and the Atlaslive Advantage in Betting Innovation appeared first on European Gaming Industry News.
MGM National Harbor is kicking off November with a big jackpot. A lucky guest was playing Ultimate Texas Hold’em on November 3 when he was dealt a Royal Flush of diamonds, winning $961,428.50.
“What an incredible way to kick off the holidays,” said Alex Alvarado, MGM National Harbor’s Vice President of Casino Operations. “We take great pride in offering the premier selection of table games in an industry where anything is possible. Today, that possibility became a reality with a life-changing win for our guest.”
Golden Matrix Group Inc. Reports Strong Q3 2024 Earnings and Continued Operational Growth
Esports Market Growth and the Atlaslive Advantage in Betting Innovation
Guest Wins Nearly a Million Dollars on Royal Flush Jackpot at MGM National Harbor
Stretch Network Partners with Vivaro.US to Enhance Poker Offerings
GAN Reports Third Quarter 2024 Financial Results
SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria
Spinomenal celebrates Halloween with Book of the Cursed release
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