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ComeOn.nl launch in the Netherlands with Bragg Gaming’s turnkey iGaming platform

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ComeOn.nl announced going live in the Dutch market with Bragg Gaming Group’s (“Bragg”) full turnkey Player Account Management (PAM) iGaming platform and content.

ComeOn.nl launched at the end of October, with Bragg’s comprehensive PAM iGaming platform including the Bragg Hub distribution platform and FUZE™ promotional tools, complemented by player and payment management, customer relationship management (CRM), content management services (CMS) and integrations with all Dutch-specific entities and databases required by the market’s regulatory framework. ComeOn.nl, focus on a compliant-product first strategy focuses on a player centric approach for a safe and top-tier entertainment experience. The fundamental strengths and industry experience of ComeOn.nl powered with Bragg’s technology provides the platform for a strong start for the offering in the market.

ComeOn.nl customers in the Netherlands will be able to enjoy Bragg’s online slots and live casino games, delivering a wide breadth of aggregated third-party content, as well as proprietary games and exclusive content from their partner studios. Additionally, the Bragg-powered package manages all marketing services for ComeOn.nl including the segmentation, conversion, retention and reactivation of players using the most advanced tools available in the industry.

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The thriving partnership between ComeOn.nl and Bragg in the Dutch online market maintains both parties ongoing successful execution of their market and customer growth initiatives. Braggs market-leading flexible and powerful products and services continue to demonstrate their strong position to meet the needs of the industry.

Eelco Paul ten Broeke, Country Manager at ComeOn.nl, said: “The Netherlands represents a key market for us in which we have joined forces with Bragg. As we saw with our exceptional start of operations, by working with Bragg’s experienced team and technology we are favourably positioned to stand out in the market and to continue to grow as we deliver stand-out brand experiences in a safe gaming environment to the Dutch player. We operate to high standards at ComeOn.nl so it’s perfect for us to partner with a supplier that holds similar values as us. Bragg’s PAM provides a comprehensive and efficient springboard for our Dutch business which will only add further diversity and depth to our brand offering.”

Chris Looney, Chief Commercial Officer at Bragg, said: “ComeOn! is a leading international casino brand that is well known for providing online players in multiple markets with a great gaming entertainment experience. We are pleased to see the relationship go from strength to strength with such a highly regarded operator to address a market where we have already achieved strong early success.”

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BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.

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LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands. 

The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.

Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.

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“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.

Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”

The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.

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BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS

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BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.

Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.

The report covers various key aspects, including:

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Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.

Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.

Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.

Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.

Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.

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The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.

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Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals

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To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.

AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!

What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.

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A Summer of Gifts on AppGallery for Android Users

Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!

In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.

Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.

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Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users

This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.

In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.

Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!

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For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.

The post Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals appeared first on European Gaming Industry News.

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