Latest News
Stakelogic Live roars onto LeoVegas
LeoVegas has become the latest operator to take its live dealer offering to the next level by putting pen to paper on a content deal with premium provider, Stakelogic Live.
Facilitated by Stakelogic Live’s aggregator partner, Relax Gaming, LeoVegas has added Stakelogic Live’s network tables and gameshow titles to its live dealer portfolio in Sweden and all MGA markets.
This includes a suite of modern and classic Live Dealer blackjack and roulette tables, all of which are streamed from Stakelogic Live’s cutting-edge studio in Birkirkara, Malta. The studio boasts state-of-the-art cameras, microphones and broadcast technologies.
Each table is set against a stunning backdrop that captures the unique atmosphere of gaming tables and rooms situated in famous casinos from Las Vegas to Macau. This creates an inviting, compelling player experience like no other.
LeoVegas will also be offering players a selection of Stakelogic Live’s gameshow titles including Super Stake Roulette 5,000X – the Super Stake feature allows players to double their bet to increase the chance of triggering a bonus and insane win combinations landing.
Each of Stakelogic Live’s tables is hosted by a highly-trained dealer who knows exactly how to engage players and deliver a fun and entertaining experience.
Stakelogic Live has emerged as a leading provider of live casino games in regulated markets around the world. Tables cover American Blackjack, European Roulette, Auto Roulette, Auto Roulette Classic, Gameshow and more.
Olga Bajela, COO at Stakelogic Live, said: “It is great to have added LeoVegas to our growing roster of tier-one operator partners and for its players in Sweden and all MGA markets to be able to enjoy the unrivalled experience that each title provides.
Stakelogic Live is now a must-have provider for operators looking to deliver the best live dealer content to their players and we look forward to seeing those at LeoVegas sit down at our network tables and experience first-hand what they have to offer.”
Rokas Benetis, Director of Live Casino at LeoVegas, added: “We are committed to providing our players with a comprehensive live casino portfolio comprised of the best games from the best providers, and this partnership with Stakelogic Live is a testament to this commitment.“
Latest News
Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
Compliance Updates
CMA: Spreadex required to sell Sporting Index
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.
Latest News
New Slot Game Launch – Lucky Clover from PopOK Gaming!
PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.
Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.
Try your luck with Lucky Clover today and see if fortune is on your side!
The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.
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