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Africa

ESA Gaming debuts in Africa in landmark deal with 888AFRICA

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ESA Gaming, the innovative games provider, has entered Africa for the first time after taking its non-traditional content portfolio live with 888AFRICA.

Founded in March 2022, 888AFRICA licenses 888 Holdings’ world-class betting and gaming brands with an ambition to expand across Africa’s regulated online markets. Its consumer brand, 888bet, offers a unique betting experience, providing locally relevant products and features for players in Kenya, Tanzania, Mozambique and Zambia.

On 888bet’s platform, ESA Gaming will integrate its pioneering EasySwipe™ games portfolio, which is designed to marry up with the wants and needs of local players in Africa through a range of ultra-lightweight, mobile-first titles.

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Its portfolio includes highly popular titles such as Fruitz & Spinz, Basketball Mine and Goal Mine, as well as the World Cup-centred sequel, Goal Mine World Edition. A range of classic casino content is also available and the recently launched Rocket Racers, ESA Gaming’s first EasySwipe™ crash-style game.

The expansion into Africa comes as ESA Gaming has strengthened its position across Europe and Latin America, signing a number of key deals in Italy in particular, as its offering grows markedly in popularity.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “888AFRICA is a brand with huge ambitions on the continent. We’re delighted to begin working with the team and are looking forward to playing our role in its exciting growth journey, while showcasing the strength of our highly relevant and adaptable offer.

“We firmly believe that our EasySwipe™ portfolio will enhance 888bet’s existing content and surprise and delight customers that are being introduced to the brand for the first time.”

Christopher Coyne, CEO of 888AFRICA, said: “We want to create a truly unique betting and gaming experience at 888AFRICA, and partnering with the very best content suppliers is critical to delivering that.

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“We believe that the EasySwipe™ portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa. We look forward to working with the ESA Gaming team in the months ahead.”

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Africa

Delasport Enters the South African Market

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After successfully complying with Brazil’s brand-new regulations, Delasport’s sportsbook is now officially certified for the South African market as well.

Gaming Laboratories International (GLI) issued an Affirmative Statement of Compliance to the global B2B supplier, making their expansion possible in numerous SA jurisdictions: Gauteng, Mpumalanga, KwaZulu-Natal, Western Cape, Eastern Cape, Northern Cape, Free State, North West, and Limpopo.

This functional certificate opens the door to cutting-edge sports betting features for the South African audience. Advanced personalization through My Sportsbook, My Event Builder, and My Combo makes Delasport’s solution a critically acclaimed product.

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South Africa and Africa in general are becoming more and more important points on the global iGaming map, since they have a rising population of more than 1.5 billion people according to the United Nations Economic Commission for Africa. Nearly 60% of the population are aged 25 or below. This contributes to the fact Africa is the fastest-growing mobile market with a ‘leapfrogging phenomenon’ – millions of people’s first experience of the internet is via their mobile devices.

‘We are excited to enter such a promising regulated market like South Africa and show what real localization looks like,’ Delasport’s CEO Oren Cohen Shwartz comments. ‘At Delasport, we believe in being both global and local – always thinking about the big picture while not losing sight of the smallest details. For us, entering the South African market doesn’t simply mean translating the interface, but tailoring the experience according to their habits, local providers, regional content, and much more.’

The post Delasport Enters the South African Market appeared first on European Gaming Industry News.

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Africa

Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV

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Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.

As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.

The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.

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Regulatory expansion

Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.

As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.

Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”

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Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us  blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”

The post Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV appeared first on European Gaming Industry News.

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Africa

BetBlocker expands to support African markets with the launch of Bemba, Nyanja and Tonga language support

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BetBlocker, the UK registered gambling charity that provides free, anonymous to use blocking software, had today announced the expansion of service to support users in the Bemba, Nyanja and Tonga languages.

With a rapidly expanding userbase, this is the first language support provided by BetBlocker to specifically target users in Africa. Using funding provided by Entain to support Zambian users, these three languages were selected and the most prominent indigenous languages, with almost 75% of the Zambian population speaking one of these dialects.

Working in partnership with Fresh Start Zambia, a charitable organisation working to minimise gambling harm, who supported the translation work, the three languages go live today.

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Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the Bemba, Nyanja and Tonga versions of the app:

“For BetBlocker it’s critical to be able to reach users in a language that they can comfortably engage in to ensure a smooth and speedy set-up process. Native languages also help us step past cultural barriers, showing that BetBlocker isn’t simply available to these communities, it’s actively working to support them.

This is especially important in under-served and under-supported markets, like many of the African countries. The sad truth is that there simply aren’t the support services available for many African nationals that exist in more established jurisdictions. To my mind that makes it doubly important to ensure that BetBlocker is available and easily accessing.”

The post BetBlocker expands to support African markets with the launch of Bemba, Nyanja and Tonga language support appeared first on European Gaming Industry News.

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