Enteractive, the leader in iGaming retention and engagement services, has appointed Faye Williams to Head of Account Management for the B2B team, reporting to Chief Business Officer Andrew Foster.

Faye has more than seven years of experience in the iGaming and sports betting sectors having worked with leading industry names including Betfair, Betsson and GiG prior to joining Enteractive.

The appointment will further strengthen Enteractive’s B2B team as the company expands into the U.S. sector as well as other regulated global markets, delivering retention and reactivation services to drive active players brands for a growing number of leading operator brands around the world.

Andrew Foster, CBO, commented, “In 2022, Enteractive has seen remarkable growth with both new clients coming onboard and entrance to new markets around the world, most notably in North America.   With Faye’s extensive experience in the iGaming sector, this is an important appointment for our B2B team, supporting our business growth into 2023 and beyond.”

Faye Williams added, “I’m excited to join Enteractive as the company continues to grow as the leader in the field of reactivation and retention, working with so many of the major operators around the world.   It’s a hugely important period at the moment, with the United States upping the ante for everyone in the sector, and I look forward to helping the company drive more active players for iGaming brands worldwide.”

Enteractive’s proprietary (Re)Activation Cloud technology platform brings operators a fast and seamless integration of selected player databases, providing native-language sales agents to offer ‘real-human’ personalised engagement with players in each market.

From the provision of unrivalled infrastructure enabling one-to-one engagement with players, to the development of more specialised technologies, including SMS, email, and webapps, Enteractive’s suite of services drive active players and, in turn, increase bottom line revenues.

As the industry leader in player engagement, reactivation and retention since 2008, Enteractive is recognised as one of the top revenue generators for the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.