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Prague Gaming & TECH Summit 2025 (25-26 March)

Affiliate Industry

First Look Games rolls out White Label Client Area

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Studios can quickly and easily launch a fully customisable Client Area to showcase their titles to operators and their casino managers

First Look Games, the platform that directly connects slot studios and affiliates for the purpose of game promotion, has expanded its product offering to include a comprehensive White Label Client Area.

The White Label Client Area is based on the powerful First Look Games (FLG) platform but has been further developed to support operator access and asset delivery.

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One of the greatest challenges that comes with building a client game lobby is the sheer volume of storage required. Studios need to upload game sheets, large assets, images, videos and even demos of the game, and this takes up a lot of data.

The FLG White Label Client Area has been tested with up to 30TB of allocated space and 800,000 active files. It can support individual file sizes of 10GB, even with the platform sitting behind Cloudflare’s cutting-edge cybersecurity defences.

Security is taken a step further with only logged-in users able to access and download hosted files and segmentation available on users as the studio wishes.

Given the highly competitive nature of game development and the need for studios to stand out from their rivals, the FLG White Label Client Area has been built to be highly flexible and to offer extensive customisation so that studios can leverage their brand and identity when showcasing their games.

It also offers the option to bring in custom functionality such as single sign-on via Oauth/Open ID or a third-party provider to deliver the best possible user experience while still ensuring the highest levels of security. It can be hosted in any data centre in any country upon request.

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Customisation does not end there. The FLG White Label Client Area is fully compatible with custom End User Licence Agreements on a per-game basis, allowing the studio to set up different EULA checks for specific games such as branded slots.

Finally, it provides a huge amount of data regarding downloads and popularity of particular games that studios themselves rarely have the development resources to include, allowing marketing and commercial teams with access to valuable information.

Tom Galanis, Managing Director at First Look Games, said: “A client game lobby acts as a shop window for operators and their casino managers, allowing them to see the studio’s slots and accompanying information, access marketing assets and even demo the games.

“But building a client area from scratch is rarely quick and normally pulls development resources from other projects. The First Look White Label Area is a ready-to-roll-out solution that allows studios to showcase their titles effectively and efficiently.

“Of course, it comes with the added benefit of having the option to automatically sync with our main First Look Games platform, allowing studios to unlock the full value of our growing suite of products and services seamlessly and easily.”

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Affiliate Industry

Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025

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SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.

iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.

Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands. 

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The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.

The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.

Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.

Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025 appeared first on European Gaming Industry News.

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Affiliate

AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners

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PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).

The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.

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Affiliate Industry

MightyTips announces partnership with Golden Star sportsbook

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MightyTips is proud to announce its new partnership with Golden Star Sportsbook. This collaboration will enrich the iGaming experience for customers of both MightyTips and Golden Star.

Thanks to its well-developed SEO structure and diverse content, including bookmaker listings, bonus comparisons, and free daily expert football predictions, MightyTips will serve as a valuable gateway for potential Golden Star customers looking for a reputable sportsbook with features like instant withdrawals, weekly cashback, and more.

Golden Star is an online iGaming platform offering customers extensive sports betting options and over 4,000 casino games from leading software providers such as NetEnt, Evolution, and Microgaming. The site launched in 2012 and is licensed by Curacao.

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Golden Star is owned by Dama N.V., a company that operates over 20 iGaming sites. Golden Star is part of the StarCrown Partners affiliate program, which recently introduced a loyalty rewards initiative to enhance the customer experience.

Golden Star has earned its reputation by offering a vast array of iGaming content on a secure, licensed platform that puts customers first. This aligns perfectly with MightyTips’ mission to connect iGaming enthusiasts with reliable and trustworthy operators.

Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “At MightyTips, our goal is to provide iGaming enthusiasts with the best tools and insights to enhance their betting experience. This partnership expands our reach to a larger audience, particularly those passionate about sports predictions. With this collaboration, our readers can explore everything Golden Star has to offer.”

Sergei Trushkov, Golden Star Affiliate Team Lead, said: “We are delighted to partner with MightyTips, a respected leader in the betting affiliate industry. This collaboration is an exciting step forward in bringing Golden Star’s premium sportsbook experience to audiences across Central and Southern Europe, Australia, and Canada. Together, we are dedicated to enhancing the betting journey by providing expert insights and tailored offers for these markets.”

The post MightyTips announces partnership with Golden Star sportsbook appeared first on European Gaming Industry News.

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