Betsson will continue as the official betting partner of the ATP tennis tournament Nordea Open, held in Båstad, Sweden, from 13–20 July, 2025. This renowned clay court event – formerly known as the Swedish Open – will this year feature standout players including Grigor Dimitrov, Francisco Cerúndolo, and defending champion Nuno Borges.

Celebrating its 75th anniversary in 2023, the Swedish Open in Båstad is one of the most established tournaments on the ATP 250 calendar. Held almost every summer since 1948 – with the exception of 2020 due to the pandemic – it was voted Tournament of the Year by players for 11 consecutive seasons between 2002 and 2012, and continues to grow in prestige and popularity.

“We’re very pleased that Betsson is extending its partnership with us. It not only strengthens the tournament’s reputation and presence on the international tennis scene, but also reflects Betsson’s long-term commitment to the sport,” said Christer Hult, Managing Director at Arena Båstad.

As part of the sponsorship, Betsson will have prominent visibility throughout the venue and will offer a wide range of betting options on the tournament.

“Tennis plays a key role in Betsson’s sponsorship strategy – both in Sweden and globally. We’ve supported the sport at various levels and across different regions, but few places compare to the unique atmosphere of Båstad. For us, this is more than just a tournament – it’s a cherished summer tradition we’re proud to support,” said Robin Olenius, Head of PR at Betsson Group.

This partnership adds to Betsson’s already robust global sponsorship portfolio. Betsson Group is the main sponsor of football clubs such as Inter, Boca Juniors, Atlético Nacional, and Club Brugge. In tennis, Betsson is the main sponsor of the BNP Paribas Nordic Open, has previously partnered with former world-class player Jonas Björkman as brand ambassador, and has sponsored multiple ATP tournaments across South America.

Eurojackpot will be the Official Sleeve Partner of AZ for the next five seasons. The lottery brand of the Dutch Lottery will therefore adorn the sleeve of the home and away shirt of the Alkmaar club until 2030. Dutch football was one of the founders of the lottery organization halfway through the last century. The proceeds from the games of the Dutch Lottery, including Eurojackpot, still go back to Dutch sports.

Eurojackpot is a lottery that is played in nineteen European countries. The draw is every Tuesday and Friday evening, with a jackpot that can reach 120 million euros. The Dutch Lottery stands for responsible gaming: participating is fun and should remain fun.

Merijn Zeeman, General Manager of AZ, said: “Nederlandse Loterij is a trusted name in the sports world. They not only support top-level sports, but also recreational sports and social initiatives. This social responsibility appeals to us and ties in well with the course we are pursuing as a club. We are proud to welcome them as a sleeve partner.”

Commercial Director Michael Koster said: “At AZ we believe in the unifying power of sports. Nederlandse Loterij shares that belief and demonstrably invests in it. The partnerships they enter into aim to further grow and strengthen Dutch football. The principle of ‘by sports, for sports’ is still central, just as it is for us.”

Michael Kastelijns, managing director lotteries of Nederlandse Loterij, said: “AZ is a club with ambitions and competes for the prizes every season. That fits perfectly with Eurojackpot: the lottery for real winners, with the highest main prize in the Netherlands. With this lottery we support Dutch football and we want to help the sport further. Because Nederlandse Loterij is the biggest driver of sports and exercise. We are therefore proud of our collaboration with AZ as Official Sleeve Partner.”