SPRIBE adds yet another superstar MMA athlete to its growing roster of Aviator brand ambassadors as number of monthly players surpasses 60 million

SPRIBE, the company behind the world’s number one crash game, Aviator, has signed yet another knock-out brand ambassador deal, this time with Armenian UFC lightweight, Arman Tsarukyan.

Under the deal, Arman will promote Aviator to his fans around the world, taking part in several high-profile campaigns over the coming 12 months.

Arman is one of the most feared athletes in the UFC’s lightweight division, where he’s ranked number two, but with aspirations to dethrone current champion Ilia Topuria.

Arman is the perfect Aviator brand ambassador with his explosive fighting style matching the thrill ride the game offers to the more than 60 million people who play it every month. These players place more than 400,000 bets per minute across more than 5,500 online casino sites worldwide.

Arman joins a growing roster of Aviator brand ambassadors, including fellow UFC athletes Alex Pereira, Johnny Walker and Merab Dvalishvili.

These partnerships have been signed as part of a wider deal with the UFC, which created a brand ambassador fund as well as putting the Aviator logo inside the world-famous Octagon at Fight Night and Pay Per View events.

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, said: “Our partnership with the UFC is proving to be hugely successful, allowing us to join forces with its superstar athletes and prize fighters such as Arman Tsarukyan.

“Arman is one of the hottest talents in the UFC pool right now, and it’s only a matter of time before he gets his shot at the lightweight division title.

“This is what makes him such a great ambassador for Aviator, and we look forward to working closely with Arman on some knock-out campaigns over the next 12 months.”

Arman Tsarukyan, UFC athlete and Aviator brand ambassador, added: “I am very selective about the products I partner with, but when it came to being an ambassador for Aviator, I couldn’t refuse.

“Nothing beats the thrill of stepping into the Octagon on Fight Night, but strapping in a taking flight with Aviator comes close.

“The SPRIBE team has some great campaigns in the works, and I’m looking forward to spreading the word about Aviator to my fans across the world.”

Sportsbook provider benefits from richer soccer data across more than 11,000 matches each year

Altenar has enhanced its soccer player props offering through a deep integration with Stats Perform’s Opta, the gold standard for fast, trusted player stats.

Stats Perform is a global leader in sports data and AI, and the use of Opta means Altenar’s soccer player props service uses the same consistent definitions adopted globally by professional leagues, tournaments, teams, media and broadcasters, and the trusted brands seen everywhere by fans.

Opta’s rich, expertly-collected historical and live data enable Altenar’s team to model and trade engaging props for over 11,000 matches each year, transforming every shot, foul and tackle into an opportunity for bettors. Opta’s live player stats feed helps to power both pre-match and in-play player, and team prop markets, elevating Altenar’s sportsbook to new heights with tier-one soccer betting experiences that only a handful of sportsbooks worldwide can match.

The partnership with Stats Perform also includes the Content Player Pro, an intuitive front-end match tracker to inform users and further enhance their experience. Another benefit for sportsbook operators is the improved uptime of betting markets, which ensures better cashout availability and in-play settlement of pre-match bets.

Antonis Karakousis, Director of Operations of Altenar, said: “We are excited to have further enhanced our soccer betting markets with an increased selection of player props, which are proving very popular in many markets around the world.

“With Opta as our partner, we confidently price and settle captivating player prop markets, giving our customers the best-in-class experience that sets us apart in the industry.”

Steve Xeller, Stats Perform’s Chief Revenue Officer, said: “Altenar is a leading sportsbook provider with a reputation for innovation and quality. This reputation relies upon using the most trusted data, and for soccer player stats, that means Opta.

“We’re confident Altenar’s sportsbook operator customers will love the exciting and popular betting content that comes from the partnership – and given the breadth of Opta’s coverage, this applies regardless of the market in which they operate.”