

partnerships
The #hipthers engage in strategic partnerships with Affpapa and iGamingFuture (iGF)
Innovative iGaming publications to provide editorial support for HIPTHER events through 2023
Affpapa and iGamingFuture (iGF) are among the recently announced partners of the #hipthers, partnerships that will empower all mentioned organizations through the upcoming years to grow together and enhance the overall coverage of the online gaming industry.
AffPapa is an iGaming directory, connecting operators and affiliates together for a one-on-one collaboration. With over 1000+ affiliates and 150+ operators, the AffPapa website has everything iGaming-related (from informative articles & guides to company reviews and interviews with the brightest minds in iGaming). Along with acting as a connecting bridge between affiliates and operators, AffPapa also hosts activities including the AffPapa iGaming Awards and the iGaming Club event series – both huge successes – which elevate the concept of linking industry members in a greater direction.
Yeva Avagyan, Head of Commercial at AffPapa, said: “I am thrilled to announce our partnership with Hipther Agency. Our cooperation has been going hand in hand with keeping our audience updated with the latest conferences and summits organized by HA as well as the latest news and industry developments. Given how we kick-started this partnership it’s going to be a fruitful and productive one for both parties.”
Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “We are very excited to have Affpapa as partners in our ever-growing expansion. Their team has put a lot of work and effort into what makes today a great and unique platform that connects affiliates and operators. We are lucky to work with them and look forward to sharing future growth as strategic partners”
As mentioned above, team HIPTHER has also entered into a strategic partnership with iGamingFuture (iGF).
Founded in 2020, iGF is a future-focused igaming publication that delivers news and events, examining the most innovative igaming practices, to help stakeholders meet the challenges they face.
They are a small dedicated team of people with a true passion for driving change. In a rapidly evolving market, they cut through the noise with unique perspectives from some of the greatest minds in the industry.
Rory Niblock-Stuart, Head of Publishing and Events at iGamingFuture (iGF), commented on the partnership: “We’re delighted to partner with Zoltan and his team for their upcoming events. We’ve been consistently impressed with their commitment to supporting markets across the globe via their high-level networking opportunities”
Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “iGamingFuture is the new generation of industry coverage and we really like their angle on the daily subjects. Their approach is very innovative and they’ve brought a new wave of journalism to the industry. Having +14 years of experience in the industry, I can say it’s exciting times ahead for all of us.”
Both industry portals will be covering the news about conferences organized by HIPTHER which include PRAGUE GAMING & TECH SUMMIT (29-30 MARCH 2023), MARE BALTICUM GAMING & TECH SUMMIT RIGA (16-17 MAY 2023), CEEGC BUDAPEST (SEPTEMBER 2023), the virtual European Gaming and Gaming Americas Quarterly Meetups, and more.
Latest News
ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino

ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.
Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.
ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.
David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”
Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”
The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.
Latest News
SCCG Expands Strategic Partnership with Major League Rugby

SCCG Management has announced the expansion of its strategic partnership with Major League Rugby (MLR). Building on their focus on sports betting opportunities and pathways to integrate betting, the collaboration will include market analysis, audience engagement strategies, deepening relationships with operator partners, and developing strategies to fully tap into rugby’s potential as the US prepares to host the 2031 Rugby World Cup.
This partnership creates opportunities for gaming operators to connect with MLR’s growing fanbase while aligning with the league’s efforts to expand its reach and enhance engagement across multiple platforms and experiences.
Through this expanded partnership, SCCG will utilize its extensive expertise and global network to help MLR unlock new revenue streams and grow its fanbase. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential, as well as developing partnerships with sports betting operators, sponsors, and other stakeholders. Additionally, SCCG will assist in integrating betting and gamification initiatives that enhance the fan experience while driving audience engagement.
“Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG. This expanded collaboration demonstrates our shared vision to elevate rugby in North America by creating dynamic engagement opportunities for fans and stakeholders alike. We’re excited to continue supporting MLR’s journey to become a global rugby powerhouse,” said Stephen Crystal, Founder and CEO of SCCG Management.
“At Major League Rugby, we are always looking to find innovative, engaging ways to meet fans where they are, and our partnership with SCCG best equips us to do just that. By deepening our collaborative relationship with one another, we can draw from SCCG’s expertise and experience to help grow the game in the U.S. as we prepare for the country to host the Olympics, the Rugby World Cup and more,” said Lucas Reid, CRO of MLR.
As MLR enters its next phase of growth, the partnership will also focus on delivering a detailed implementation roadmap. This roadmap will outline specific actions, timelines, and milestones designed to drive immediate impact and prepare the league for long-term success. With insights drawn from comparable sports and markets, SCCG aims to position MLR as a leader in fan engagement and innovation.
The post SCCG Expands Strategic Partnership with Major League Rugby appeared first on Gaming and Gambling Industry in the Americas.
eSports
Ninjas in Pyjamas Renews Partnership with Red Bull

NIP Group subsidiary Ninjas in Pyjamas (NIP), a legendary esports organisation founded in Sweden in 2000, has officially renewed their partnership with iconic energy drink brand Red Bull. Originally teaming up in November 2022, NIP and Red Bull will strengthen operations, drive growth and expand their reach in esports. Red Bull’s global reputation opens new doors across content creation, fan engagement and operational stability for NIP, whilst Red Bull can reach NIP’s young and engaged audience as part of their continued commitment to the esports industry.
This renewed agreement will engage esports fans through exclusive player content – such as behind-the-scenes tournament footage – alongside the integration of Red Bull branding in Ninjas in Pyjamas’ social media, streams, player jerseys across multiple teams and events.
NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm, which sees leaders in the Swedish Counter-Strike scene come together to discuss and shape the future of their national scene. Supporting the Swedish esports scene and driving positive change at a national level is a key pillar of this partnership, which both will take steps to achieve through various activations.
Hicham Chahine, Co-CEO of NIP Group, said: “It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further.”
The post Ninjas in Pyjamas Renews Partnership with Red Bull appeared first on European Gaming Industry News.
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