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me88 signs a compelling brand ambassador agreement with MMA’s biggest star, Conor McGregor

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Asia’s leading online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be representing the brand as official Brand Ambassador in Southeast Asia (SEA).

Conor McGregor, also known as ‘The Notorious,’ is the first UFC fighter to hold titles in two weight divisions simultaneously and is undeniably one of the most decorated fighters in UFC history. Best-known for his boxing prowess and a mean pull-back left-handed counter, Conor’s victories come by way of spectacular knockouts that not only sealed him as a formidable opponent, but also an incredible draw to fans of the sport. Five of the top six highest selling pay-per-view events were headlined by Conor, who also fought in the biggest fight in combat sports history against Floyd Mayweather in 2017. Conor is also a keen businessman, having co-founded Irish whiskey distiller, Proper No. 12 in 2018 alongside other ventures.

The illustrious athlete will collaborate with me88 to promote the brand across SEA and engage in various digital marketing activities to increase brand awareness throughout the region. This agreement also represents me88’s intention to strengthen its position as Asia’s most trusted online betting platform, hence the tagline “play safe play me”, as well as their commitment to providing the best in terms of quality, choice, and security to Asian sports fans.

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Conor McGregor said: “It is an honor to join fists with me88 to help them expand their brand in Southeast Asia. I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”

me88’s spokesperson, James Snider, said: “me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline “play safe play me” exists for this very reason. We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”

This ambassadorship was done in partnership with leading global sports and entertainment agency and Conor McGregor’s talent management team, Paradigm Sports, along with Outlast Sports Entertainment, for me88.

“We are thrilled to have played an integral part in connecting one of Asia’s biggest online gaming platforms with Conor McGregor, a prominent and revered figure in fight sports. We are certain that this partnership has the dynamics to bring about great results and bigger opportunities for the region,” said Outlast Sports CEO, Salauddin Sinnakandu.

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Philippine Senator Pushes for Inquiry into Banks’ Role in Pogo Funding

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Philippine Senator Sherwin Gatchalian has proposed Senate Resolution 1193 to investigate the failure of local banks to detect POGO-related suspicious transactions tied to criminal activities, following the case of former Bamban, Tarlac Mayor Alice Guo.

Gatchalian, in his resolution, highlighted bank transactions involving Guo’s companies, which amounted to hundreds of millions of pesos and allegedly funded the construction of a POGO hub in Bamban. The amount far exceeded the financial capacity reflected in the companies’ financial statements.

He pointed out a significant increase in cash flows, check disbursements, and transactions involving Guo’s accounts, peaking in 2020—an anomaly given that the COVID-19 pandemic had severely disrupted businesses and economies worldwide.

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Gatchalian noted that despite these large transactions, the banking system failed to flag them as suspicious. He raised concerns about the banks’ inability to report such dubious activities, questioning the effectiveness of their internal controls and procedures for identifying and reporting suspicious behaviour.

The senator emphasised that financial institutions are responsible for analysing financial data to detect transactions that may indicate money laundering.

These circumstances, according to Gatchalian, raise doubts about the adequacy of current Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) regulations and guidelines for banks and financial institutions.

Gatchalian also pointed out that the Philippines remains on the Financial Action Task Force (FATF) grey list. The country must improve its AML/CTF efforts, including prosecuting money laundering and terrorism financing, addressing beneficial ownership information and strengthening cross-border declaration measures.

While President Ferdinand Marcos Jr. has instructed all government agencies to meet the necessary requirements to remove the country from the FATF grey list, Gatchalian stressed that private sector compliance is equally crucial to strengthening the country’s AML/CFT regime. This includes increased adherence to obligations, such as reporting covered and suspicious transactions.

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The post Philippine Senator Pushes for Inquiry into Banks’ Role in Pogo Funding appeared first on European Gaming Industry News.

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Malaysia’s PAS Vows to Shut Genting Casino if Party Wins in Pahang State

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An Islamic party said it was prepared to shut down Malaysia’s only casino if it wins control of the state where it is located, as the group looks to build its influence in the Southeast Asian nation.

A senior official from Parti Islam Se-Malaysia said if voters in central Pahang state – home to Genting Bhd.’s casino – wanted gambling to end, they should choose the Islamic party. The party is tapping into concerns by the country’s Muslim majority over gambling, which is forbidden in the Koran.

PAS has been growing its influence since the 2022 elections made it the biggest party in federal parliament. It already controls four of Malaysia’s 13 states and is looking to capture Pahang in the next national election that must be held by early 2028.

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“Gambling is harmful, so we have to close it. But it must be in accordance with the laws and constitution,” Andansura Rabu, PAS’ deputy commissioner for Pahang, said at the party’s annual gathering.

The federal government decides on casino and gaming permits in Malaysia and gaming is one of the most regulated sectors in the country.

Genting’s casino contributed as much as US$1.16 billion annually to government coffers before the pandemic, according to a report by UOB Kay Hian, a Singapore-based brokerage. When PAS emerged as the biggest party after the 2022 elections, Genting shares slid but recovered as Anwar formed a unity government made up of liberals, a Chinese-dominant party and regional groups.

Still, the growing influence of the Islamic party in national politics has pushed Anwar to turn more conservative to burnish his credentials with voters. Last year his government cancelled a concert after two members of a British band The 1975 shared a same-sex kiss on stage, and banned Swatch watches that showcase Pride colours.

At the annual gathering held last weekend in Pahang, PAS has ruled out working with Anwar’s coalition and pledged to champion Islamic issues. Banning alcohol and gambling in Malaysia would be key, the party has said.

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“Anything that can harm society, we must together support its destruction. This isn’t a matter of religion, it’s a social issue,” Andasura said.

The post Malaysia’s PAS Vows to Shut Genting Casino if Party Wins in Pahang State appeared first on European Gaming Industry News.

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Chinese Football Bans 43 for Life Over Gambling and Match-Fixing Scandal

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Chinese football authorities have banned 43 individuals for life due to their involvement in gambling and match-fixing scandals. The list includes three former China international footballers and South Korean World Cup player Son Jun-ho.

China’s extensive football corruption crackdown campaign has been ongoing since 2022. The National Sports General Administration and the Ministry of Public Security have led efforts to address issues of match-fixing and gambling in the sport. They have investigated over 120 matches, involving 83 players, referees, coaches and club officials. To date, 44 individuals have been sentenced, with 34 receiving prison terms.

The recent announcement of these lifetime bans came shortly after the national team’s 7-0 loss to Japan.

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Son Jun-ho, who played for Shandong Taishan in the Chinese Super League and represented South Korea in the 2022 World Cup, has been accused of participating in match-fixing and accepting bribes. Son returned to South Korea in March 2024 after being detained in China since May 2023. The authorities initially stated that he was held “on suspicion of accepting bribes by non-state employees” but did not provide further details.

Other notable figures banned include Jin Jingdao, a former Shandong Taishan player, and Chinese international players Guo Tianyu and Gu Chao.

The post Chinese Football Bans 43 for Life Over Gambling and Match-Fixing Scandal appeared first on European Gaming Industry News.

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