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me88 signs a compelling brand ambassador agreement with MMA’s biggest star, Conor McGregor

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Asia’s leading online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be representing the brand as official Brand Ambassador in Southeast Asia (SEA).

Conor McGregor, also known as ‘The Notorious,’ is the first UFC fighter to hold titles in two weight divisions simultaneously and is undeniably one of the most decorated fighters in UFC history. Best-known for his boxing prowess and a mean pull-back left-handed counter, Conor’s victories come by way of spectacular knockouts that not only sealed him as a formidable opponent, but also an incredible draw to fans of the sport. Five of the top six highest selling pay-per-view events were headlined by Conor, who also fought in the biggest fight in combat sports history against Floyd Mayweather in 2017. Conor is also a keen businessman, having co-founded Irish whiskey distiller, Proper No. 12 in 2018 alongside other ventures.

The illustrious athlete will collaborate with me88 to promote the brand across SEA and engage in various digital marketing activities to increase brand awareness throughout the region. This agreement also represents me88’s intention to strengthen its position as Asia’s most trusted online betting platform, hence the tagline “play safe play me”, as well as their commitment to providing the best in terms of quality, choice, and security to Asian sports fans.

Conor McGregor said: “It is an honor to join fists with me88 to help them expand their brand in Southeast Asia. I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”

me88’s spokesperson, James Snider, said: “me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline “play safe play me” exists for this very reason. We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”

This ambassadorship was done in partnership with leading global sports and entertainment agency and Conor McGregor’s talent management team, Paradigm Sports, along with Outlast Sports Entertainment, for me88.

“We are thrilled to have played an integral part in connecting one of Asia’s biggest online gaming platforms with Conor McGregor, a prominent and revered figure in fight sports. We are certain that this partnership has the dynamics to bring about great results and bigger opportunities for the region,” said Outlast Sports CEO, Salauddin Sinnakandu.

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Wazdan’s Online gaining™ ready to lead the way at SiGMA Asia 2025

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Wazdan, the leading gain-focused developer, is set to make its mark at the upcoming SiGMA Asia 2025 summit, taking place from 1st to 4th June at the SMX Convention Center in Manila, Philippines.

The renowned iGaming gathering marks another key milestone in Wazdan’s strategic expansion across the continent, as the company continues to deliver tailored, high-performance gaming solutions under its signature Online gaining™ philosophy.

Visitors to Booth 2136 will be among the first to experience Wazdan’s latest wave of releases, including the eye-catching Sizzling Eggs™: Grand Platinum Edition and 36 Coins™: Grand Gold Edition, all of which showcase the studio’s hallmark blend of immersive gameplay, player-centric mechanics, and mobile-first design, firmly in line with the demands of Asian operators and their audiences.

A focal point of the event will be the unveiling of Wazdan Multidrop, the studio’s new network promotion. Designed to boost player engagement and drive operator revenues, the seven-phase campaign features a total prize pool of €5,000 and reflects its ongoing commitment to building value-driven promotional tools that resonate across global markets.

To celebrate its presence at SiGMA Asia, Wazdan will also host a series of exclusive giveaways throughout the event. Attendees will have the chance to win coveted prizes, iPhone 16, AirPods, AirTags, and a selection of limited-edition Wazdan merchandise, adding an extra layer of excitement to an already action-packed summit.

Beyond the product showcasing and prizes, Wazdan views the summit as a key opportunity to strengthen regional partnerships and deepen its engagement with Asia’s thriving iGaming sector. The event’s growing prominence on the global calendar makes it a natural fit for Wazdan’s ambitions to lead the way in innovation and customer-focused growth across the continent.

Radka Bacheva, Head of Sales at Wazdan, said: “SiGMA Asia is a standout opportunity for us to engage with key players across the region and demonstrate the adaptability of our Online gaining™ philosophy. Our team is excited to showcase how our tailor-made solutions and proven game mechanics can elevate operator performance and player engagement in Asian markets.

“We look forward to insightful conversations, new connections, and sharing our vision for continued growth across the continent.”

The post Wazdan’s Online gaining™ ready to lead the way at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia

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As a global leader in live gaming solutions, we were delighted to showcase our latest advancements and comprehensive product portfolio to the Asian gaming market at G2E Asia 2025, held from May 7th to 9th. Our booth at the Venetian Macao drew significant attention from attendees eager to experience our state-of-the-art solutions and renowned quality firsthand.

A key highlight for us was the revolutionary Velocity Auto Wheel, which generated considerable attention for its cutting-edge automation and seamless integration with the Wheelmate console. Our demonstrations underscored its potential to establish a new benchmark for speed and efficiency in live roulette, enabling operators to enhance table turnover and revenue through an increased number of games per hour. Attendees noted its innovative brushless DC motors and gearless design, which ensure continuous, reliable operation without the requirement for bulky air compressors, as well as its compact design’s adaptability to diverse casino layouts.

Also prominent in our showcase was the Chipper Champ 3, representing the next generation of chip sorting efficiency. Its unique capability to process clay chips, combined with enhanced speed and accuracy, proved to be a significant draw. Operators recognized the potential of this advanced technology to substantially reduce handling time and optimize overall table operations.

Our advanced display technologies also attracted considerable attention. The versatile Ora Table Displays were commended for their clarity, customisation options, and reliable presentation of essential game information. Of particular interest was the launch and demonstration of our groundbreaking Ora Blackjack Vue Display Controller. Seamlessly integrated with the Ora Luxe Winning Number Display, this innovative product employs advanced camera technology for automatic card recognition, providing players with real-time data including dealer hand history, live dealer odds, historical statistics, and the last four dealer Blackjacks. This innovation was acknowledged as a significant advancement in player engagement and Blackjack technology.

We also provided compelling demonstrations of our T-Connect casino management system, a critical tool already utilized by numerous casinos across Asia. The system’s capacity to streamline operations, enhance security protocols, and deliver invaluable data insights resonated strongly with operators aiming to optimise their gaming floors.

The popular Blaze Gaming tables, particularly the Sic Bo variant, effectively illustrated how dynamic LED surface technology can enhance the excitement of traditional games, creating a more engaging and visually appealing environment for players.

Beyond these innovations, our commitment to manufacturing excellence was evident through the display of our world-class core product range. From the precision engineering of our Roulette wheels and the detailed craftsmanship of our Gaming Tables to the dependable performance of our Dice Shakers, visitors could readily observe the superior quality that characterises TCSJOHNHUXLEY products.

“The feedback received from the market has been highly encouraging,” stated Rebecca Kingswell, Global Head of Operations and Managing Director APAC, TCSJOHNHUXLEY. “We were pleased to present both our latest innovations and our established product range at G2E Asia, underscoring our continued commitment to supplying the Asian gaming market with the most advanced and reliable live gaming solutions.”

Our successful participation at G2E Asia 2025 reaffirms TCSJOHNHUXLEY’s position as a leading provider of live gaming solutions, dedicated to supporting the growth and enhancing the player experience for our partners throughout the region.

The post TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia appeared first on European Gaming Industry News.

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IGT Wins “Best Casino Supply” Category at 2025 G2E Asia Awards

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International Game Technology PLC announced that it won the “Best Casino Supply” category in the 2025 G2E Asia Awards. In their 16th year, the G2E Asia Awards are evaluated by a panel of industry experts and recognize excellence and innovation in Asia’s gaming and entertainment industry.

“Winning the ‘Best Casino Supply’ category in the 2025 G2E Asia Awards was an extraordinary start to IGT’s showing at G2E Asia and a direct reflection of our ongoing commitment to delivering great games and systems to our customers across the Asia-Pacific region. IGT’s high-performing games such as Rising Rockets Link are helping operators diversify their gaming floors and offer popular game mechanics with a compelling presentation. I thank the many IGT employees around the world who contributed to this win and are helping fuel the Company’s momentum in Asia,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming APAC.

IGT’s Rising Rocket Link multi-level progressive (MLP) underpinned the Company’s win in the “Best Casino Supply” category. Rising Rockets Link has captivated players across Asia, quickly becoming IGT’s highest-performing game in the region. The game leverages a combination of proven mechanics and strong math and is presented on the globally deployed CrystalCurve49 and the PeakCurve49 cabinets.

The post IGT Wins “Best Casino Supply” Category at 2025 G2E Asia Awards appeared first on European Gaming Industry News.

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