

Latest News
First Look Games platform will increase visibility and connect Kalamba to over 20 million casino players
B2B casino games supplier Kalamba Games has partnered with leading affiliate platform First Look Games. The deal will ramp up the distribution of game information and increase visibility with affiliate outreach on its rich portfolio of game content.
First Look Games is the ultimate platform for game studios to connect with iGaming affiliates with its community collectively boasting over 20 million casino players around the world. It gives publishers in the affiliate space access to accurate game information, assets and content approved for use direct from the studios.
Kalamba Games says the partnership will help it leverage its affiliate efforts in the most efficient way possible, increasing exposure for new titles, such as the newly released Rumble Ratz MegawaysTM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.
The partnership will give Kalamba access to the innovative First Look platform, which already has direct access to more than 800 approved affiliates.
Kalamba Games was formed in 2016 with a mission to disrupt the igaming market through a powerful combination of innovative content and promotional tools. Today, it is more than just a leading development studio. It has become a technology provider and distributor via its own BullsEye RGS, offering distribution and promo tools with a focus on regulated markets.
Gareth Dando, Kalamba Games marketing director, said: “As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”
Tom Galanis, managing director at First Look Games, said: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. We look forward to helping support them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”
Latest News
VentureMax Group support ambitious startups with sponsorship of Pitch iGB

The VentureMax Group which is reshaping the nature of investments, game design and digital advertising in the iGaming space has been confirmed as headline sponsors of the first Pitch iGB taking place Wednesday 2nd July at ExCeL London.
Celebrating the entrepreneurial spirit which sits at the heart of iGaming the competition is being described as the ‘Ultimate Startup Showdown’ providing an opportunity for five visionary companies to battle it out in front of top investors for the chance to win the prize of £10,000.
Pitch iGB is open to bold, ambitious startups that have been founded within the last three years and who are seeking investment and strategic partnerships. In addition to the £10,000 prize pot, participating in Pitch iGB provides a raft of benefits including massive industry exposure, unparalleled networking opportunities with potential investors/partners and expert feedback from top industry judges. All sectors of the industry are submitting applications including Game Developers, SEO and AI Innovators, Affiliate Tools and Solutions Providers as well as iGaming Disruptors.
Heralding the importance of the initiative Justin Anastasi CEO of the VentureMax Group said: “Pitch events like this are where the future of our industry is born. It’s a space where bold thinkers propel real innovation and show us the kind of grit that turns ideas into market-leading companies. At VentureMax, we back founders who are ready to build something formidable, so I’m genuinely looking forward to judging at Pitch iGB and meeting the startups who will help shape our future. Let’s see who’s going to shake things up this year!”
Naomi Barton, Global Portfolio Director responsible for iGB L!VE added: “Entrepreneurship is in the DNA of the iGaming community and I am delighted that Justin and the VentureMax Group will be supporting the next wave of industry pioneers and helping them to fulfil their potential. Pitch iGB is more than a competition – it’s a launchpad for startups on what is the biggest stage in iGaming. Quite simply, if you have an innovative, scalable and game-changing idea Pitch iGB is your stage!”
Startups have until May 26 to complete the Pitch iGB application form and upload a two minute YouTube video showcasing their business. Five finalists will make it to the live showdown which will comprise a four-minute pitch and an additional four-minute Q&A with the industry judging panel. One startup will then be crowned Pitch iGB Champion and take home the £10,000 prize pool.
iGB L!VE (2nd– 3rd July, ExCeL London) will welcome a projected 15,000 igaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.
The post VentureMax Group support ambitious startups with sponsorship of Pitch iGB appeared first on European Gaming Industry News.
Asia
TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia

As a global leader in live gaming solutions, we were delighted to showcase our latest advancements and comprehensive product portfolio to the Asian gaming market at G2E Asia 2025, held from May 7th to 9th. Our booth at the Venetian Macao drew significant attention from attendees eager to experience our state-of-the-art solutions and renowned quality firsthand.
A key highlight for us was the revolutionary Velocity Auto Wheel, which generated considerable attention for its cutting-edge automation and seamless integration with the Wheelmate console. Our demonstrations underscored its potential to establish a new benchmark for speed and efficiency in live roulette, enabling operators to enhance table turnover and revenue through an increased number of games per hour. Attendees noted its innovative brushless DC motors and gearless design, which ensure continuous, reliable operation without the requirement for bulky air compressors, as well as its compact design’s adaptability to diverse casino layouts.
Also prominent in our showcase was the Chipper Champ 3, representing the next generation of chip sorting efficiency. Its unique capability to process clay chips, combined with enhanced speed and accuracy, proved to be a significant draw. Operators recognized the potential of this advanced technology to substantially reduce handling time and optimize overall table operations.
Our advanced display technologies also attracted considerable attention. The versatile Ora Table Displays were commended for their clarity, customisation options, and reliable presentation of essential game information. Of particular interest was the launch and demonstration of our groundbreaking Ora Blackjack Vue Display Controller. Seamlessly integrated with the Ora Luxe Winning Number Display, this innovative product employs advanced camera technology for automatic card recognition, providing players with real-time data including dealer hand history, live dealer odds, historical statistics, and the last four dealer Blackjacks. This innovation was acknowledged as a significant advancement in player engagement and Blackjack technology.
We also provided compelling demonstrations of our T-Connect casino management system, a critical tool already utilized by numerous casinos across Asia. The system’s capacity to streamline operations, enhance security protocols, and deliver invaluable data insights resonated strongly with operators aiming to optimise their gaming floors.
The popular Blaze Gaming tables, particularly the Sic Bo variant, effectively illustrated how dynamic LED surface technology can enhance the excitement of traditional games, creating a more engaging and visually appealing environment for players.
Beyond these innovations, our commitment to manufacturing excellence was evident through the display of our world-class core product range. From the precision engineering of our Roulette wheels and the detailed craftsmanship of our Gaming Tables to the dependable performance of our Dice Shakers, visitors could readily observe the superior quality that characterises TCSJOHNHUXLEY products.
“The feedback received from the market has been highly encouraging,” stated Rebecca Kingswell, Global Head of Operations and Managing Director APAC, TCSJOHNHUXLEY. “We were pleased to present both our latest innovations and our established product range at G2E Asia, underscoring our continued commitment to supplying the Asian gaming market with the most advanced and reliable live gaming solutions.”
Our successful participation at G2E Asia 2025 reaffirms TCSJOHNHUXLEY’s position as a leading provider of live gaming solutions, dedicated to supporting the growth and enhancing the player experience for our partners throughout the region.
The post TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia appeared first on European Gaming Industry News.
Latest News
Continent 8 authorised to deliver second-generation AWS Outposts, ensuring high-speed and high-performance betting and gaming operations
As an AWS Solution Provider, Continent 8 also offers managed services, including Managed AWS Outposts and Managed Hybrid Networking, available via the AWS Marketplace
Continent 8 Technologies, the leading provider of global cloud hosting, connectivity and cybersecurity solutions for the iGaming and online sports betting industry, announces enhanced AWS support to facilitate the deployment and management of the latest generation AWS Outposts racks, driving secure, ultra-low-latency hybrid cloud infrastructures.
The second-generation AWS Outposts, announced at the end of April 2025, offer significant performance enhancements over their predecessors, including faster processing, higher memory capacity and increased network bandwidth for on-premises workloads. Continent 8 enables customers to capitalise on these advancements through the following offerings:
- Managed AWS Outposts service provides comprehensive procurement, logistics, workload migration and ongoing management of AWS Outposts, coupled with unrivalled connectivity and seamless access to all AWS Direct Connect (DX) on-ramp locations. This service allows betting and gaming operators and suppliers to focus on value-added, core revenue-generating activities.
- Managed Hybrid Network service facilitates seamless integration between on-premises infrastructures and AWS Regions, offering the most secure, resilient, hybrid cloud connectivity, bypassing the public internet via a private multiprotocol label switching (MPLS) network.
Continent 8 has extensive experience with AWS Outposts, having provided comprehensive support to operators and suppliers with the initial generation of rack platforms. Today, Continent 8 is responsible for over 90% of AWS Outposts deployments within the regulated betting and gaming industry.
Justin Cosnett, Chief Product Officer at Continent 8, stated, “Our strategic partnership with AWS, along with our deep experience with the first-generation AWS Outposts technology, enables us to provide the requisite expertise for delivering seamless AWS experiences. With the launch of the latest generation of AWS Outposts, we are well-positioned to manage the betting and gaming industry’s ‘business as usual’, day-to-day operations and IT infrastructure needs, allowing customers to swiftly benefit from the platform’s latency and performance enhancements for their most demanding gaming projects.”
Continent 8 is a Gold sponsor of the AWS Community Day Malta on 30 May and will be running a session on ‘Future-ready cloud solutions: winning in regulated markets’.
The post Continent 8 authorised to deliver second-generation AWS Outposts, ensuring high-speed and high-performance betting and gaming operations appeared first on European Gaming Industry News.
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