Connect with us

Latest News

Bragg Brings Fuze™ Player Engagement to Sports Betting Sector

Published

on

Reading Time: 2 minutes

 

Bragg Gaming Group has expanded its successful player engagement and gamification product Fuze™ to now be available on sportsbooks, offering operators a new way to enhance customer experience.

The Fuze™ toolset  – already available to customers of Bragg’s online casino content via its proprietary distribution platform – has now been extended to sports betting products, enabling operators to leverage event-driven betting demand with targeted gamified promotions which punters can track in real-time.

Using the toolset, operators running sports betting promotions could, for example, challenge punters to bet on the outcome of every soccer match in a World Cup group stage, with prizes for participants with the highest ratio of winning bets, all tracked live using Fuze™ leaderboards.

The highly-configurable Fuze™ sports betting promotions open up a huge range of options to help operators promote specific sporting events, allowing punters to compete with each other and boosting wagers.

Additional features to be introduced in the near future include predefined individual challenges with a prize for successful completion, or a journey of multiple challenges with different achievement mechanics in return for rewards.

The technology can also be used to set up and operate loyalty programs where jurisdictions allow, in which punters collect points when making wagers to use later in a rewards store. Campaigns are easily set up thanks to a user-friendly back-office and integration is possible with all major sportsbook engines.

Fuze™ has been available to Bragg’s online casino customers since its successful launch in 2021. Data based on previous active promotions showed that the numbers of online casino bets, game rounds and players almost tripled during Fuze™ campaigns.

Fuze™ marked its sportsbook debut with leading Dutch operator BetCity.nl last week, with other operators expected to roll out with the functionality in the coming weeks and months.

Peter Lavric, Chief Technology Officer at Bragg Gaming Group, said: “Fuze™ is a technologically perfected, modular and scalable product that allows for an agnostic sportsbook engine integration to service clients of any size.

“We have high hopes for this solution as it enables sports fans to enjoy actively competing with each other, rather than passively following the events they love. Our engagement tools take the experience that punters get from sports betting to a whole new level while for operators, Fuze™ significantly helps drive business performance. As an already proven product with our online casino customers, we are certain that Fuze™ will perform as well with sportsbooks as it does with the casino segment and strongly believe that gamification is the future of sportsbooks.”

Continue Reading
Advertisement

FanDuel

PROFESSIONAL FIGHTERS LEAGUE NAMES FANDUEL AS OFFICIAL U.S. SPORTS BETTING PARTNER

Published

on

professional-fighters-league-names-fanduel-as-official-us.-sports-betting-partner

 

The Professional Fighters League (PFL) announced a new partnership that designates FanDuel, North America’s leading online gaming company, as the Official U.S. Sports Betting Partner of the PFL World Tournament and Champions Series.

This landmark agreement marks a major step forward in integrating real-time betting data and experiences into MMA’s fastest-growing sports league. As part of the partnership, FanDuel will provide official betting odds across all PFL events and broadcasts, starting with the upcoming Semifinals on June 12 in Nashville, delivering an enhanced, data-driven experience to millions of MMA fans across the country.

“We’re thrilled to partner with FanDuel as we look to advance the sport by delivering a premium and unique betting experience to the millions of passionate MMA fans in the US,” said Mike Chioditti, SVP of New Business for the PFL. “Betting is a key engagement driver for today’s sports audience, and through this partnership, we’re delivering unrivaled access to our fans.”

“We are excited to bring our new partnership to life and collaborate with the league to enhance the experience of wagering on PFL events,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “As our partnership kicks off, we look forward to offering passionate MMA fans another way to engage with their favorite athletes.”

FanDuel’s logos will also be featured in and around the cage, and FanDuel has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions, including the Tale of the Tape and presenting sponsor. Additionally, PFL and FanDuel will collaborate on exclusive, themed content across their social and digital platforms.

Fans will be able to bet on all 2025 PFL World Tournament events and PFL Champions Series events. The full schedule for upcoming PFL events are below. Updates will follow in the coming weeks.

2025 PFL World Tournament 5: Semifinals – June 12 – Nashville Municipal Auditorium, Nashville

2025 PFL World Tournament 6: Semifinals – June 20 – INTRUST Bank Arena, Wichita

2025 PFL World Tournament 7: Semifinals – June 27 – Wintrust Arena, Chicago

2025 PFL Champions Series – July 19  – GrandWest Arena, Cape Town, Africa

2025 PFL World Tournament 8: Finals – August 1 – Jim Whelan Boardwalk Hall, Atlantic City, NJ

2025 PFL World Tournament 9: Finals – August 15 – Bojangles Coliseum, Charlotte, NC

2025 PFL World Tournament 10: Finals – August 21 – Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, Hollywood, Florida

The post PROFESSIONAL FIGHTERS LEAGUE NAMES FANDUEL AS OFFICIAL U.S. SPORTS BETTING PARTNER appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Compliance Updates

DraftKings to Introduce Transaction Fee in Illinois

Published

on

draftkings-to-introduce-transaction-fee-in-illinois
Reading Time: < 1 minute

 

In response to the recent and prior sports wagering tax increases passed by the Illinois state legislature on all mobile and online sports wagers placed with licensed operators, DraftKings Inc. announced that it will implement a 50-cent transaction fee on all mobile and online bets placed in Illinois through DraftKings Sportsbook, effective September 1, 2025.

“Illinois has been an important part of our growth, and we’re proud to have contributed meaningfully to the state through tax revenue, job creation, and a sustained investment in responsible gaming tools and resources. We are disappointed that Illinois policymakers have chosen to more than triple our tax rate over the past two years, and we are very concerned about what this will do to the legal, regulated industry. Meanwhile, Illinois continues to fuel the rapidly growing illegal industry, which pays no taxes or fees and provides none of the consumer protections that regulated operators offer,” said Jason Robins, Chief Executive Officer and Co-Founder of DraftKings.

The post DraftKings to Introduce Transaction Fee in Illinois appeared first on European Gaming Industry News.

Continue Reading

Latest News

Lottery.com to Increase Ownership Stake in Nook Holdings

Published

on

lottery.com-to-increase-ownership-stake-in-nook-holdings
Reading Time: 2 minutes

 

Lottery.com Inc., a leading technology company transforming the intersection of gaming, sports and entertainment, announced the signing of an amended Stock Purchase Agreement (SPA) for its planned acquisition of Nook Holdings Limited (Nook), a pioneering sports, health and wellness incubator based in Dubai.

The acquisition, valued at approximately $2.5 million, is an all-cash deal, underscoring Lottery.com’s strategic commitment to global growth and innovation in sports and wellness. Upon completion, the Company will control ninety percent (90%) of Nook. The deal is expected to close on or before June 30, 2025.

Ravi Bhusari, Founder of Nook, said: “This will be a defining moment for Nook. We have worked hard over the past few years to build a space that truly serves the needs of the sports and wellness community. Partnering with Sports.com, a visionary brand with global ambitions, unlocks tremendous opportunities for our members.”

Upon completion of the acquisition, the Company will operate segments of its international sports business from within the Nook premises at One JLT, transforming the space into a gateway for sports innovation, investment and integration. The site will continue to function as both a premium co-working space and a business incubator, connecting early-stage sports businesses with the broader Sports.com ecosystem.

Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, said: “Nook is not just a workspace — it’s a thriving community of sports and wellness entrepreneurs. It aligns perfectly with our vision for Sports.com as a global platform for innovation and impact. With a successful track record of generating profitable revenue and a stellar reputation, it is the ideal location to continue the global presence of the Sports.com brand. We’re excited to work closely with the businesses already operating inside Nook and help them scale faster, smarter and embrace a global mindset.”

Mark Bircham, Director of Lottery.com and Head of Acquisitions at Sports.com, said: “I’ve had the privilege of working closely with the Nook team over the past six months to bring this deal to completion. The quality of the businesses operating at Nook and the energy of the ecosystem they’ve built made it absolutely worth the wait. We are ready to roll up our sleeves and begin supporting these companies with everything Sports.com has to offer — from networking and licensing to potential investment and acquisition. This is just the beginning.”

The post Lottery.com to Increase Ownership Stake in Nook Holdings appeared first on European Gaming Industry News.

Continue Reading

Trending