Connect with us

Latest News

Entain Announces Extension of Pitching In Trident League Partnership

Published

on

Reading Time: 3 minutes

 

Community Engagement and Volunteering focus of unique sponsorship programme   

Entain, the global sports betting, gaming and interactive entertainment group, and the Trident Leagues are delighted to announce a multi-year extension of their groundbreaking, community sports investment-based partnership. The extension will provide critical funding in the coming years, backed by the Entain Foundation under the ‘Pitching In’ banner, for the 248 clubs that make up the Northern Premier, Isthmian and Southern leagues – collectively known as the Pitching In Trident Leagues, which make up steps three and four of the national league system.

Initially launched in 2020 the Pitching In partnership was specifically created to provide the financial investment required, to not only to ensure the successful operation of the leagues through the Covid-19 pandemic, but to enable individual clubs to engage with their local communities and make a positive social impact.

The Pitching In partnership has been designed from the ground up to deepen links between clubs and their local communities. The successful delivery of this aim has been supported by two major initiatives, the Trident Community Fund (“TCF”) and the Pitching In Volunteer Hub, both which, will see further investment as the partnership continues.

In December 2020 Entain became the founding partner of the TCF, investing £150k every year specifically to enable clubs to engage in a wide range of vital community-based projects and invest in their local areas. To date over 65 grants of up to £5,000 have been made with a focus on strengthening community relations. Successful projects include: programmes to enable disadvantaged children to participate in football; youth, women’s and disability coaching schemes; community fitness clubs; walking football for older generations; first aid and steward training; youth development schemes and; mental health support. (See notes for editors for TCF case studies).

In May 2022, Entain unveiled the Pitching In Volunteer Hub, a unique online portal that has become a one-stop-shop for every Trident League club to connect football fans with potential volunteers. The Volunteer Hub provides a simple web-based interface through which clubs are able to post volunteering vacancies, while fans can search for available opportunities either at a specific club or based on their location. (See notes for editors for volunteering case studies).

Stuart Pearce, the former England legend and captain, who famously spent over five years in non-league football as a Wealdstone FC player, will continue to serve as the Pitching In ambassador.  Commenting on the launch, Pearce said:

“This is fabulous news not only for the Pitching In Trident Leagues themselves but for football in general. It provides a vital injection of cash to help the leagues to thrive but, perhaps even more importantly, it is helping to bring the clubs and their local communities together.

“The Trident Community Fund is just a brilliant initiative to allow cubs to really connect with their local people while the Volunteer Hub is a real gamechanger for promoting volunteering at the community level.”

Entain CEO, Jette Nygaard-Andersen said: “We are truly proud of what we have achieved with Pitching In and our partnership with the Trident Leagues, particularly in the positive impact it is having on grass roots sports and for social engagement.

“Through the Entain Foundation we are committed to making a positive contribution to grassroots and community sport, which plays such a huge role in the lives of our customers.”

In a joint statement, the Pitching In Trident League Chairs – Nick Robinson, Isthmian League), Mark Harris (Northern Premier League) and Anthony Hughes (Southern League) said:

“We couldn’t be more pleased that Entain are extending their Pitching In partnership with us. This is truly unlike any other sponsorship that we have been involved in. The entire focus of the programme is around how, together, we can help clubs to develop and deepen their engagement with local communities.

“The TCF and Volunteer Hub are fantastic examples of their commitment to non-league football and how it can make a positive difference in people’s lives.”

Continue Reading
Advertisement

2025 Communitas Awards

Scientific Games Wins Two 2025 Communitas Awards for Excellence in Community Service

Published

on

scientific-games-wins-two-2025-communitas-awards-for-excellence-in-community-service

 

Company’s SG Tech Project and Women’s STEAM Careers Mentorship Volunteerism Earn Global Recognition

Scientific Games was recognized with two 2025 Communitas Awards for its impactful community service programs. With a company mission focused on serving communities worldwide, Scientific Games helps government-regulated lotteries generate tens of billions of dollars annually to fund their good cause programs, including health and welfare, education and environmental initiatives.

The global lottery company won both 2025 Communitas Awards in the category of Excellence in Community Service for the SG Tech Project and Women’s STEAM Careers Mentorship Volunteerism.

The Communitas Awards is a global initiative that honors outstanding businesses, organizations and individuals who generously share their time and resources. The awards also celebrate those who are transforming their business practices to have a positive impact on their communities.

2025 Communitas Excellence in Community Service – Organization’s Program: The SG Tech Project is a testament to Scientific Games’ dedication to environmental sustainability and education. Through the initiative, the company donates gently used, refurbished technology to local schools. The program provides local K-12 schools and after-school programs with essential technology tools for the classroom. SG Tech Project aligns with Scientific Games’ global environmental sustainability efforts by extending the life cycle of electronic devices and reducing e-waste. The donation is traditionally made on Earth Day each year in April.

2025 Communitas Excellence in Community Service – Company Volunteer Project: One of Scientific Games’ community initiatives is in partnership with Tech Alpharetta Women’s Forum STEAM Mentoring Program, designed to inspire and support young women interested in Science, Technology, Engineering, Art and Mathematics careers. The program, coordinated by Tech Alpharetta—a local association serving tech companies and professionals through educational programs—in partnership with the STEAM magnet high school Innovation Academy, pairs high school girls with experienced female professionals in STEAM fields. Throughout the academic year, through regular meetings and events, Scientific Games volunteer mentors Danielle Hodges (Senior Director, Instant Product Innovation), Hetal Suratwala (Director, Digital Client Operations) and Jennifer Ingram (Senior Director, Scientific Games Enhanced Partnership Operations) offer professional guidance and encouragement as students navigate their STEAM-focused academic and career paths.

“Receiving the Communitas Awards is a powerful reminder of our commitment to the communities we serve,” said Scientific Games CEO Pat McHugh. “Through initiatives like the SG Tech Project and our executive participation in a mentorship program for young women considering STEAM careers, we aim to empower and uplift those in our local community. We believe that by investing in education technology, the STEAM workforce of the future and environmental sustainability, we can make a lasting impact.”

With global operations spanning five continents, Scientific Games is the world’s largest creator, producer and manager of lottery games and a global leader in lottery and sports betting technology systems, digital lottery games, mobile apps and player loyalty programs. The company provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe.

The post Scientific Games Wins Two 2025 Communitas Awards for Excellence in Community Service appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Brazil

SOFTSWISS and Barrichello Team up with Sparco for SiGMA Americas

Published

on

softswiss-and-barrichello-team-up-with-sparco-for-sigma-americas

 

SOFTSWISS and Rubens Barrichello are launching an exclusive collaboration with the iconic motorsport brand Sparco. The limited-edition collection was revealed at the SiGMA Americas Summit in São Paulo.

Founded in 1977, Sparco aimed to bring more safety and fashion to motorsport. Over the decades, the brand has become synonymous with high-quality racing gear, reflecting its commitment to technology, innovation, and style. Today, Sparco is a globally recognised leader in motorsport apparel and equipment, trusted by professional drivers and racing enthusiasts. 

Inspired by Rubens Barrichello’s remarkable racing career, the new Sparco casual-style collection brings together the worlds of motorsport and technology. It is a reminder that real success, whether on a race circuit or in the office, starts with daring to push beyond the limits.

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, commented: “Sparco was with me at every turn. It’s not just a logo – it’s a symbol of reliability proven by speed. I’m proud to be working with the brand that supported me throughout my career – now in a new format”. 

One standout feature of the collection is the number 111. It is instantly recognisable to Barrichello’s fans, as he celebrated numerous racing victories with it on board. Alongside this numeric design element, every item also features Rubens’ personal autograph.

The Office of Sparco Brazil commented: “In Brazil, motorsport isn’t just a sport – it’s part of our cultural DNA. Having a driver like Rubens Barrichello is a point of national pride. This collaboration is our way of capturing the energy that lives on the racetracks of São Paulo. It’s a story of speed, pride, and a uniquely Brazilian spirit”.

Visitors can book a meeting with the SOFTSWISS team until April 10 using this link.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS and Barrichello Team up with Sparco for SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Asia

The Indian iGaming Opportunity Report: Insights for Sports Betting, Casino, Payments, and More

Published

on

the-indian-igaming-opportunity-report:-insights-for-sports-betting,-casino,-payments,-and-more
Reading Time: 2 minutes

 

GR8 Tech, the award-winning high-performance Sportsbook and iGaming platform, in partnership with iGB, offers a deep dive into the real opportunities—and real challenges—of India’s iGaming market.

With 1.4 billion people, 954 million internet users, and 448 million interested in gaming, India offers massive potential. But it’s not a market where global strategies can simply be copied and pasted. Success here demands a profound understanding of local player behavior, payment preferences, mobile-first user experience, and cricket’s dominance—insights all explored in GR8 Tech’s “2025 India Report: How to take advantage of the opportunity.”

Produced with the involvement of both local independent market experts and GR8 Tech professionals, the report examines everything from player behavior regarding sports betting and casinos to regulatory and taxation nuances. Some notable insights include:

  • Cricket Dominance: The IPL attracts more betting activity than any match involving the national team. Cricket accounts for a massive share of sports betting in India, with 20 players betting on cricket for every 2 on football and 1 on kabaddi.
  • Mobile-first audience: With 77% of online traffic coming from mobile devices, operators must optimize for mobile-first experiences to effectively engage players.
  • Live casino & slots lead revenue: While live casino games drive the most revenue (56.4%), slots make up 47.5% of the total volume of bets. Instant games like Aviator and JetX are gaining ground, with Aviator alone accounting for 21% of one operator’s GGR.
  • Skill-based games on the rise: Indian players are moving beyond luck-based games to more interactive, skill-based experiences. Games like Teen Patti, Andar Bahar, and crash games appeal to players looking for an active, strategic role in gameplay.
  • Fantasy Sports Boom: Fantasy sports, particularly fantasy cricket, are on the rise and are expected to generate ₹388 billion in revenue by 2026.
  • Localized Payment Preferences: Over 90% of deposits are made via the Unified Payments Interface, making it the dominant payment method for Indian players.

India’s iGaming market is incredibly complex and offers immense opportunities, and we cannot underestimate the value of local expertise for understanding it. This report is grounded in insights from people who live the dynamics daily and have immense experience to share. It is not about shortcuts or immediate wins, but about building a realistic, informed perspective so that when the moment comes, you are ready to act with clarity and purpose,” said Yevhen Krazhan, CSO at GR8 Tech.

With a mobile-first audience, a deep cultural connection to cricket, and rising demand for interactive, skill-based games, success in India requires local insight. From understanding player behavior to optimizing payments and product mix, the opportunity is real—but so is the need to get it right.

To help you navigate, GR8 Tech is sharing “India Report: How to Take Advantage of the Opportunity”—an essential guide to thriving in one of the world’s most promising markets.

Download the full report now and get ahead in India’s iGaming evolution.

 

About GR8 Tech

GR8 Tech is a high-performance Sportsbook and iGaming platform provider.

GR8 Tech’s core strengths lie in its robust technology and focus on a personalized approach based on business needs, geographic focus, or operational verticals. From comprehensive offerings like Hyper Turnkey to specialized solutions such as the Sportsbook iFrame, Infinite Casino Aggregation, or Platform Acceler8 set, GR8 Tech provides UNbeatable flexibility and performance to drive operators’ growth and success.

Trusted by top operators worldwide, GR8 Tech has over 45 successful cases and earned multiple recognitions for its high-performance sportsbook-driven platform, including accolades from the SiGMA Awards, International Investor Awards, and GamingTECH Awards.

The post The Indian iGaming Opportunity Report: Insights for Sports Betting, Casino, Payments, and More appeared first on European Gaming Industry News.

Continue Reading

Trending