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Optimove Selected as CRM Marketing Solution by Lottomatica Group

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The leading Italian iGaming operator is set to partner with the retention marketing leader to scale marketing personalization and drive growth through AI-mapped CRM journeys

Optimove, the leading CRM Marketing platform, today announced it has been selected as the CRM Marketing solution by Lottomatica Group, the largest Italian group in the public gaming sector and one of the major players in Europe.

Optimove, which now works with five of the top six operators in Italy, helps brands manage large-scale CRM marketing frameworks. Optimove allows brands to reach their customers with the right message on the right channel by personalizing thousands of campaigns to hundreds of segments. Optimove allows brands to reach their customers with the right message on the right channel. Optimove’s AI-driven solutions autonomously determine the next- best- action for each player, eliminating marketers’ need to map every customer journey manually. Optimove empowers iGaming operators to understand better the behaviors players exhibit before becoming at-risk. These insights can help protect at-risk players, optimize marketing strategies and improve long-term player retention.

Lottomatica Group is Italy’s leading operator in online sports betting, games, amusement, and entertainment machines. With approximately €1.7 billion in revenues, the operator is the market leader and offers safe and engaging gaming experiences. Lottomatica has a customer base of 1 million online players, a franchising network of roughly 3,000 points of sales in sports betting and about 1,400 employees.

The new partnership will enhance Lottomatica Group’s CRM Marketing capabilities enabling the operator to scale and manage hundreds of player segments by harmoniously orchestrating realtime and scheduled multichannel campaigns, personalized for each player with the right message via the optimal channel. The scientific approach embedded in Optimove’s CRM Marketing platform will empower the operator to measure the incremental value of each player interaction and enhance its responsible gaming practices using Optimove’s predictive model for identifying and handling at-risk players.

“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform. Optimove’s best-in-class solution will help us deepen the relationship with our players and ensure we’re always the responsible choice for players. We believe iGaming should be, and remain, a fun activity and are acutely aware of the importance of having responsible gaming practices in place. Optimove’s CRM Marketing platform will help us win a bigger share of wallet while maintaining a compliant and responsible CRM Marketing strategy”.

“We’re thrilled to be selected by Lottomatica Group as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “When a top operator joins forces with the leading CRM Marketing hub, expect big things. A customer-centric marketing approach is more important than ever for brands wishing to differentiate themselves from their competitors in today’s market. An effective CRM Marketing strategy must include the ability to unify customer data, micro-segment audiences, create personalization at scale, AI-Orchestration and measure the incremental impact of every action. Optimove provides all the pieces of that puzzle and more. We’re looking forward to helping Lottomatica use these capabilities as a growth driver for the business.”

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Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025

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Xailient Inc., the world leader in privacy-safe computer vision AI, announced the debut of a groundbreaking biometric innovation in partnership with global gaming leader Konami Gaming Inc. At G2E Asia 2025, Konami will unveil SYNK Vision Tables, a new addition to its award-winning SYNKROS casino management system, powered by Xailient’s privacy-preserving facial recognition AI technology.

Attendees of G2E Asia 2025 will be among the first to experience SYNK Vision Tables in action, as Konami showcases the new technology at Booth #B1303 at The Venetian Expo in Macau. The solution delivers seamless player recognition, real-time rating and instant rewards—marking a transformational step in the convergence of biometric technology and gaming operations.

This latest innovation extends the success of SYNK Vision Slots to the live table games environment, providing casinos with a unified biometric ecosystem that automatically recognizes players as they sit down—without the need for loyalty cards. For players, the experience is frictionless, secure, and personalized. For operators, it offers powerful real-time insights, reduced fraud risk, and improved player engagement.

“SYNK Vision Tables represents a major leap forward in biometric player tracking. By combining Xailient’s real-time, privacy-safe AI face recognition with Konami’s SYNKROS system, we’re delivering next-generation capabilities that enhance the player experience while upholding the highest standards of privacy and data protection,”said Lars Oleson, CEO of Xailient.

Mallika Patel, VP of Product at Xailient, said: “Face Recognition AI provides triple benefit from a single technology. Responsible gaming, anti-money laundering, and patron loyalty programs all benefit from robust and reliable replacement to carded play.”

“Together with Xailient, we’re enabling operators to unify their slots and tables under a single intelligent ecosystem. With SYNK Vision Tables, operators can improve the accuracy and efficiency of their loyalty programs while providing players with a streamlined, personalized, and cardless experience,” said Joe Mayer, Systems Sales & Operations Manager at Konami Australia Pty Ltd.

The post Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025 appeared first on European Gaming Industry News.

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Bank of Ireland Introduces Voluntary Gambling Blocks

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Bank of Ireland has introduced voluntary blocks on debit cards for customers who want to stop transacting with gambling operators. An analysis of the Bank’s Q1 card spending data revealed that 90% of gambling transactions took place online, with 99% funded via debit cards.

While total Q1 card spending on gambling fell slightly (-2%) year on year, there was a large increase (+19%) amongst 18 to 25 year olds, with a decline of 8% amongst over-65s. 71% of bets placed in Q1 2025 were placed by men, with betting activity rising the most in counties Wicklow (+37%), Kilkenny (+24%), Limerick (+20%) and Laois (+17%) as popular sporting events such as the Cheltenham Festival and the Six Nations took place.

The new card-blocking feature, which also blocks access to online casinos, slot machines and lottery websites can be put in place following a customer request. It stops any payments identified as being made to a gambling operator, improving the financial wellbeing of customers, with problem gambling impacting relationships, finances and mental health.

The block can be requested for both personal and business debit cards and will be extended to include credit cards in the coming months.

Áine McCleary, Chief Customer Officer of Bank of Ireland, said: “Problem gambling can have a devastating effect not just on the person involved, but also on families, friends and loved ones. For those with a gambling addiction it can often seem like help is out of reach. This initiative we are launching is designed to help customers take positive steps to improve control over their finances. It also furthers Bank of Ireland’s ambition to improve the financial wellbeing of our customers and communities, especially those going through difficult times.”

Oisín McConville of GamblingCare.ie said: “Measures such as this are very welcome, as we can see from the latest gambling spend insights that betting amongst younger people is on the rise. In order to combat the scourge of problem gambling, a wide range of supports are essential to prevent the issue becoming overwhelming for those impacted. The introduction by Bank of Ireland of gambling blocks is another step in the right direction and will further safeguard their customers.”

The post Bank of Ireland Introduces Voluntary Gambling Blocks appeared first on European Gaming Industry News.

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Playzia Strengthens Presence in Regulated Markets Through Strategic Partnership with Novibet

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Playzia, a rapidly growing force in the iGaming industry, is excited to announce a strategic partnership with Novibet, a leading international operator. This collaboration significantly extends Playzia’s footprint in the regulated Greek market and other key regions where Novibet operates.

The expansion marks another milestone in Playzia’s commitment to regulated markets, as it continues to broaden its reach while reinforcing its position as an innovator in the iGaming sector.

As part of this agreement, Novibet players will now have access to Playzia’s extensive and engaging catalog of in-house developed games. The lineup includes fan-favorites such as Billionaire Rhino and Cosmos Cash, as well as recent top-performing releases Medusa Mystic Reels Megaways, Zeus’s Thunderstrike, and T-Rex Treasure Hunt Megaways™. With focus on innovation, Playzia continues to introduce groundbreaking game mechanics such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, and its highly anticipated Love Island content.

Vlad Modorcea, CPO at Playzia, shared his thoughts on the partnership: “Teaming up with Novibet is a significant milestone for Playzia as we continue to grow our presence in regulated markets. Novibet has a stellar reputation for delivering top-tier gaming experiences, making them an ideal partner for us. We are eager to see players engaging with our games and experiencing the unique entertainment Playzia brings to the table.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet commented: “At Novibet, we are committed to elevating the player experience through strategic alliances. Welcoming Playzia’s dynamic game portfolio is a natural next step in delivering innovative, high-quality content that resonates with our players in Greece and beyond.”

This latest agreement further strengthens Playzia’s standing as a premier game supplier, offering a diverse mix of game formats, including crash, table, instant, and probability-based games. With an exciting roadmap ahead, players can look forward to innovative features, engaging gameplay, and thrilling jackpot opportunities.

The announcement follows Playzia’s recent nomination in two key categories at the prestigious EGR B2B Awards 2025: Slot Supplier (Under 5 Years) and Software Rising Star, further underscoring the company’s momentum and industry recognition.

Playzia is also making waves in the branded content space. The company has secured an exclusive content partnership with ITV, the UK’s leading commercial broadcaster, to develop online games inspired by the global phenomenon Love Island. This upcoming series will blend the excitement of reality TV with Playzia’s signature gaming innovations.

The post Playzia Strengthens Presence in Regulated Markets Through Strategic Partnership with Novibet appeared first on European Gaming Industry News.

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