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BMM Testlabs South Africa’s Zeena Rossouw Wins SBEA+ Outstanding Woman Award

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BMM Testlabs, the world’s original gaming test lab and product certification consultancy, is pleased to announce that Zeena Rossouw, Vice President of Operations & Sales, South Africa, has been awarded the Outstanding Woman Award 2022 at the 7th Annual Sports Betting East Africa+ Summit and Eventus Awards. BMM’s South African team attended the Summit at the Serena Hotel in Dar es Salaam, Tanzania, from July 4-5.

Zeena Rossouw, Vice President of Operations & Sales, South Africa, commented, “I have dedicated over 30 years to the gaming industry in Africa and I am very grateful to be recognized for my contributions. BMM is thriving in South Africa, as we continue to gain licenses throughout African regions that allow us to service the gaming industry throughout all African gaming markets. This continued expansion is ensuring that BMM remains the leading testlab in Africa for land-based products and the subject matter experts in the emerging iGaming and Sports Betting sectors worldwide.”

Kirk White, Executive Vice President & General Manager, APAC & AF, continued, “The prestigious SBEA+ Eventus Awards ceremony recognized exceptional personnel for unique contributions to the Sports Betting and iGaming industries in East Africa and beyond. It is an honor for Zeena Rossouw to be acknowledged as an Outstanding Woman in our global industry. Thank you to the SBEA+ Eventus team!”

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Africa

SportPesa Sponsors National 7s Circuit 2025

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Leading online gaming firm SportPesa announced a 15 million (116.207,00 US Dollar) title sponsorship package for the 2025 National Sevens Circuit (NSC) taking place across five towns from July to September.

The sponsorship, renewed for the third consecutive year, will see the gaming giant retain the title sponsorship with the circuit once again being named the SportPesa National Sevens Circuit.

Speaking during the launch held at the Kenya Rugby Union (KRU) headquarters at the RFUEA Grounds, SportPesa Public Relations and Advertising Manager Willis Ojwang reiterated the firm’s commitment to supporting the local action on top of their existing sponsorship with the men’s national rugby 7s side.

“On behalf of SportPesa, our commitment to rugby goes without saying. Our CEO Ronald Karauri says no one does sports better than we do. For 3 years in a row, SportPesa has been not only part and parcel of supporting the national rugby team but also the local circuit and the impact has been unmatched,” he said.

During the launch, Ojwang also announced an exciting package that will see the sponsorship cater for top-notch livestreaming of the action in all six legs which will help viewers from around the world to follow the action and give exposure to players.

“Last year we had an existing structure but this year we are working on the livestream and broadcast area. For the first time, we will have a streamlined livestream experience just to expose the players and to cater to all the fans worldwide,” he announced.

KRU Chairperson Harriet Okatch expressed gratitude towards SportPesa for walking the journey with rugby and for coming on board as the sponsors for the circuit.

“Your support couldn’t have come at a better time. This circuit marks the beginning of our journey to qualify both our men’s and women’s teams for HSBC Tier 1 status next year. We are more than confident than ever that Kenya will rise again on the global stage,” she noted.

KRU Director of Rugby Paul Odera emphasized on the importance of the circuit which will be used as a pathway to the national teams.

“It has been exciting and interesting to prepare for this year’s circuit which began with a seminar with national team coaches and players on expectations for them on pathways to the national team.”

The post SportPesa Sponsors National 7s Circuit 2025 appeared first on European Gaming Industry News.

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VeliTech Announces Strategic Partnership with Jambobet

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VeliTech has announced a strategic partnership with Jambobet, a rising iGaming brand in the African market. Offering a wide range of gaming categories, Jambobet will strengthen its position with the VeliTech powerful content and tech stack. This partnership underscores VeliTech continued expansion across key African markets, delivering technology built for bandwidth, backed by experience and battle-tested for scale.

As part of the collaboration, Jambobet will harness two flagship VeliTech offerings:

VeliGames – a game aggregation powerhouse that delivers not only an extensive portfolio of 35,000+ games from 160+ providers, but also a suite of operator-focused tools including transfer wallet, a Unified API with Reward API and reverse integration support, lightweight architecture, tailored pricing and more.

VeliPlay – instant games provider delivering high-impact content optimised for emerging markets. Each title features innovative mechanics and compelling narratives that maximise player engagement and drive exceptional retention rates.

“With VeliPlay action-packed titles and VeliGames extensive portfolio and powerful tools, Jambobet is set to deliver a thrilling, localised experience that African players will love. This collaboration highlights the VeliTech ability to provide iGaming essentials tailored to regional needs,” said Giorgi Aleksidze, CEO at VeliTech.

“What we love about VeliTech is how simple yet powerful their setup is. We get the games our players love, especially crash titles, plus all the tools to engage them in real time, without needing a massive tech team. Everything is lightweight, flexible, and built for markets like ours. This partnership sets us up to grow fast and keep things exciting for our audience,” said Miss Joy Annette, Product Manager at Jambobet.

The post VeliTech Announces Strategic Partnership with Jambobet appeared first on European Gaming Industry News.

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Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution

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Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation, and protection.

Officially launched last week in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform. Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.

From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.

Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity, and progressive tech in one world.

Rise & Hustle CEO and co-founder Josh Jones commented: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”

The post Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution appeared first on European Gaming Industry News.

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