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Yggdrasil and Reflex Gaming roll out Emerald Isle-inspired hit, Dublin Up DoubleMAX ™
Yggdrasil and Reflex Gaming have prepared for an Irish extravaganza in their latest release, Dublin Up DoubleMAX™.
The 5×3, 25 payline title is set in an enchanted forest where a green-bedecked fairy awaits, while cascading wins are also present in the game that features Yggdrasil’s proprietary Game Engagement Mechanic (GEM) DoubleMAX™.
After every win, all winning symbols are removed and at least one extra wild is added to the reels, while the multiplier in the base game doubles. This process can continue until no more wins are possible, with the potential for massive wins as the multiplier climbs. The count resets when a losing spin occurs.
When three or more bonus symbols land, the Free Spins feature is triggered, awarding at least seven spins. This can also be gambled for even more win potential before entering the bonus.
In the bonus, the multiplier count does not reset, leading to enormous chances to win, while the game boasts a max win of 20,024x.
In certain regions, players can progress directly to the bonus with the buy feature. In base play, users can also trigger the Lucky Bet option, increasing the chances of triggering the bonus for a stake increase.
The game is the latest title released in partnership with Reflex Gaming, following Eye of Persia 2. The new launch is part of the YG Masters portfolio, powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Dublin Up DoubleMAX™ is an exciting new release from Reflex Gaming incorporating one of our most intense GEMs.
“With a multiplier that doubles for every win, huge rewards are possible in this ultra-high volatility creation.”
Mat Ingram, CPO at Reflex Gaming, said: “Working with Yggdrasil allows us to bring exciting concepts to bear with our unique graphical style and approach to gameplay.
“Combining cascading wins, a max payout of 20,024x and an Irish theme, we feel like Dublin Up DoubleMAX™ has all the ingredients to be a smash hit.”
Latest News
REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.
MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.
This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.
Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”
His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”
The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.
Balkan's
BFU and Elitbet Extend Their Partnership Until 2028

The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.
“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.
“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.
The post BFU and Elitbet Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.
Compliance Updates
KSA Imposes Penalty Payment Order on Influencer Leftlanepapi

The Netherlands Gambling Authority (KSA) has imposed a first penalty payment order on YouTube influencer LeftlanePapi for promoting illegal gambling.
The YouTube channel LeftlanePapi showed videos with live streams of online gambling from illegal providers. The illegal providers were also actively advertised, by encouraging viewers to also play there. The KSA issued a warning to the influencer. Because the content in question was not removed after the warning and new streams were made, the KSA imposed a penalty. Existing content must be removed and no new advertising may be made. If this does happen, the influencer will receive a penalty of €25,000 per violation, with a maximum of €75,000.
With its new approach, the KSA opts for a two-track policy. After establishing a violation, influencers receive a message that they must stop their activities within 48 hours and that illegal content must be removed. If the influencer does not do so, the KSA approaches the social media platform so that the harmful content is removed in any case. The influencer is given a penalty under penalty of a fine, as was also the case with Leftlanepapi. The KSA has now warned several influencers.
The post KSA Imposes Penalty Payment Order on Influencer Leftlanepapi appeared first on European Gaming Industry News.
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