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SOFTSWISS Jackpot Aggregator: Half of Players Increase Average Bet Sum After Joining Jackpot Campaigns
Up to 50% of players increase their average bet sum, and almost 70% of casino players make more daily wagers after participating in jackpot campaigns. SOFTSWISS shares the first results from clients connected to the Jackpot Aggregator, the company’s latest iGaming innovative product.
Launched in October 2021, the Jackpot Aggregator is an iGaming business tool for player acquisition, engagement, and retention.
To analyse the influence of jackpot campaigns on key casino indicators, the SOFTSWISS team has gathered data from its first client, the N1 Partners Group which has taken advantage of both the local and global jackpot campaigns. Three projects of the casino group, namely Casino at N1 Bet, Fight Club, and JooCasino, operating within the Curacao jurisdiction, provided data from late November 2021 to March 2022 to showcase the impact of the solution on business growth. All the information is reflected in the product report. However, the most significant facts are accumulated in the article below.
Jackpot Campaigns: Player Response
According to the statistics, the number of players who participate in the jackpot campaigns is constantly growing throughout the analysed period. The data shows that jackpots are equally engaging for both loyal players and casino newcomers. Half of the users who made at least one jackpot bet were casino players registered for a month and above, while the other half is a brand new audience.
Half of the audience taking part in the jackpot campaigns makes jackpot bets only which demonstrates a conscious interest in such promo activity. Players appreciate the advantages of jackpots, often and often giving preference to those games that are included in the jackpot campaigns.
As shown in the report, 47.5% of players play exclusively in jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players: 82.3% vs. 17.7% respectively.
“An unchanging task for each operator is to find effective tools to acquire and retain players. The statistics confirm that the Jackpot Aggregator is a universal solution that facilitates the growth of loyalty from both a new and already loyal audience. According to the brand’s needs at a given moment, the launch of the jackpot campaign helps to focus on a specific category of players, giving unlimited opportunities to affect the user activity and achieve significant results”, notes Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.
Campaign Results: Bet Sum Growth
The difference in the individual player’s performance before and after participating in the jackpot campaigns is one of the key metrics analysed by the SOFTSWISS team for a better understanding of the solution’s influence on the user activity.
The most impressive results are the following: almost 50% of players increased their average bet sum after joining the jackpot campaign. Almost half of those users demonstrate 75% growth of the average wager sum.
Another indicator of player activity – the average daily number of bets – also surged after brands started their first jackpot campaign. Up to 70% of players increased their number of bets per day, some of them by several times.
The full statistics are available in the report published by the SOFTSWISS Jackpot Aggregator team.
“Jackpot campaign operation is a multi-step process, allowing the client to consider more and more new insights about players with every new campaign. The combination of the Jackpot Aggregator team’s expertise and the operator’s experience is a crucial thing for creating unique campaigns which help to manage key brand indicators and, accordingly, affect growth”, highlighted Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.
The SOFTSWISS Jackpot Aggregator is now strengthening its position in the market by launching the first global jackpot across MGA licensed brands. At the same time, the team is working on expanding the list of partners. Besides casino operators, reputable game providers, as well as game aggregators and casino platforms, will join the virtual jackpot system soon.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Compliance Updates
Missouri Sports Betting Launch Delayed Until Fall 2025
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Missouri’s plan to launch legal sports betting this summer has been delayed after Secretary of State Denny Hoskins rejected an emergency rulemaking request filed by the Missouri Gaming Commission (MGC). The decision, announced on February 21, means that regulators must follow the standard rulemaking process, effectively pushing the anticipated June launch to late summer or fall 2025.
Hoskins stated that the proposed emergency rules, which were submitted to Governor Mike Kehoe on January 27, did not meet the legal requirements for emergency approval.
Under Missouri law, emergency rulemaking can only be granted if there is “immediate danger to public health, safety, or welfare” or if the rule is necessary to “preserve a compelling governmental interest that requires an early effective date.” Hoskins determined that sports betting regulations did not meet these conditions, meaning they must proceed through the standard rulemaking process, which includes a public input period.
The MGC had initially targeted June 2025 as the market’s launch date, despite the state’s legal deadline requiring that wagering begin no later than December 1, 2025. Following Hoskins’ rejection, the MGC confirmed that its proposed licensing rules, which were filed alongside the emergency request, will become effective on August 30, 2025.
The post Missouri Sports Betting Launch Delayed Until Fall 2025 appeared first on Gaming and Gambling Industry in the Americas.
CIRSA
CT Gaming Expands its Presence in Mexico
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CT Gaming has strengthened its footprint in the LatAm region with multiple successful installations across Mexico’s leading land-based gaming venues. Among the trusted partners are Cirsa, Golden Lion, Euromex, and Jumamex. In recent months over 70 NEXT cabinets have been installed, elevating the gaming experience for players across the region.
Designed for unmatched comfort and seamless gameplay, the NEXT cabinets feature advanced technology and ergonomic enhancements, ensuring both player satisfaction and optimized performance for operators. To maximize engagement and deliver top-tier results, most of the newly installed machines are paired with Diamond King 3, featuring the legendary Mega Jack Trio—Aztec Gold, Slot-O-Pol, and Champagne Party. Additionally, the Diamond King 4 multigame has made its debut at Casino Clover Aguascalientes, further expanding the company’s portfolio in the market.
“These installations play a key role in strengthening our presence in the LatAm market. We are grateful to our partners, whose trust and support have been the driving force behind our expansion. We have exciting plans for 2025, and we couldn’t be happier with the progress so far,” Gjorgi Smilanov, General Manager for Mexico, said.
The post CT Gaming Expands its Presence in Mexico appeared first on Gaming and Gambling Industry in the Americas.
INSTALOCK Network
SCCG Announces Partnership with INSTALOCK Network
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SCCG Management, a global leader in gaming advisory and business development, has entered into a strategic partnership with INSTALOCK Network, the esports betting hub that combines data analytics, content, community, news, and educational resources. This collaboration will focus on accelerating business development, go-to-market strategy, and capital-raising efforts to expand INSTALOCK Network’s influence in the growing esports betting sector.
With esports betting already valued at over $11.3 billion, there remains a lack of centralized, easily accessible betting insights and community-driven engagement. INSTALOCK solves this by serving as the go-to daily destination for esports bettors, offering historical betting data, match results, betting projections, expert analytics, and an engagement hub where fans can analyze data and stay updated on the latest matches and esports betting environment. By aggregating insights from stats and several sportsbooks within esports, across major esports titles—including League of Legends, Counter-Strike 2, Valorant, and Call of Duty—INSTALOCK simplifies the experience for both casual bettors and seasoned experts while fostering an interactive community built around esports betting.
Through this strategic partnership, SCCG Management will leverage its industry expertise, extensive global network, and business development capabilities to elevate INSTALOCK as the leading esports betting engagement platform. SCCG will support INSTALOCK in identifying high-value partnerships, refining its market strategy across multiple jurisdictions, and assisting in capital-raising efforts to further develop and scale its platform. With a proven history of guiding gaming and betting companies toward sustainable growth, SCCG will play a crucial role in expanding INSTALOCK’s reach and driving user adoption.
“Esports betting is not just about placing wagers—it’s about community, engagement, and shared insights. INSTALOCK is redefining how esports bettors interact by creating a hub where data, predictions, and social conversations all come together in one place. We’re excited to support their expansion and help build the ultimate destination for esports betting enthusiasts,” said Stephen Crystal, Founder & CEO of SCCG Management.
“In 2022, I realized esports betting had tons of potential and growth ahead, but it was hindered by an extremely high barrier to entry due to lack of accessible general information and data. Where to bet, how to bet, when are the major matches taking place, what are community members betting on, what are the experts saying are just some of the questions I wanted to solve in one place with INSTALOCK Network. I’m happy to be a part of this partnership with a SCCG Management team that knows both the betting space and esports space at a high level and look forward to accelerating from this point forward,” said Sabah Banse, Founder of INSTALOCK Network.
The post SCCG Announces Partnership with INSTALOCK Network appeared first on Gaming and Gambling Industry in the Americas.
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