New rights deal for leading U.S. and Australian racing provider XB Net secures another firm foothold in India’s evolving racing ecosystem

XB Net, the leading provider of premium content for North American and Australian horse racing, has further broadened its international footprint with the announcement of its latest digital distribution rights deal with established Indian operator, Betindiaraces, a platform powered by Sportswin Software.

The deal, licensed via the revered Royal Calcutta Turf Club, offers XB Net’s delivery of live pictures and local pool-wagering services from an unrivalled network of tracks in Australia and North America, furnishing Betindiaraces with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling wagering opportunities that are proven to increase digital dwell-time for new and existing customers.

Advertisement

XB Net’s acclaimed end-to-end solution opens the door to many of the planet’s most prestigious horse races. Currently live with the Melbourne Racing Club’s (MRC) extensive group of well-known Australian racecourses, Betindiaraces can draw from a product suite of data and streaming services available for over 700 Australian meetings a year, featuring top venues like Caulfield, Moonee Valley and Flemington.

However, new U.S. racing rights will soon allow access to more global highlights, including the Pegasus World Cup, two legs of the world-famous Triple Crown (featuring the Preakness and the recent Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Keeneland (4-5 November).

This daily timetable of engaging action, whose chronology naturally bookends India’s domestic racing scene (with the five-hour differential to Western Australia particularly complementary for Indian mornings), supplies Betindiaraces with a reliable source of fast-settling racing content at both primetime and off-peak viewing slots.

XB Net stands alone as the proven pacesetter for both North American and Australian horse racing content, providing rights, data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 3,000 meetings (showcasing over 30,000 races per year) its international racing is helping worldwide operators to engage untapped audiences, deliver 24/7 horse racing, and also mitigate the risk of future disruptions to the global sporting calendar.

Sharath Narayana Co-Founder at Sportswin Software, which powers Betindiaraces, said: “XB Net’s one-stop Australian and North American racing services have really turned our customers on to the merits of international racing, both during and after the pandemic, generating and retaining new revenue streams in the process.

Advertisement

“Australian racing, above all, appears to fit effortlessly into our overall offering, with its time zone naturally preceding India’s domestic action and other sporting programmes. Now that we’ve added U.S. racing rights too for our players, we can’t wait to see how these products continue to perform over a packed summer of racing highlights. Early turnover has already witnessed significant spikes around the Triple Crown events of the Preakness and June’s Belmont Stakes. It’s a very encouraging start to our partnership.

“XB Net share our vision and focus on enabling digital enterprise by leveraging technology as a valuable asset, helping streamline and optimise our partners’ operations so that we can increase revenues, improve the customer experience and return value to the underlying sport and its stakeholders.”

Simon Fraser, Senior Vice President of International at XB Net, added: “It’s a thrill to widen our geographic influence, especially in India’s sports and horse racing territories, whose underserved audiences will soon prove a boon for racing, especially as wider regulation arrives in this sleeping giant of a region.

“It’s an exciting time to be continuing to grow our global audience and products, with our core North American racing service now ably abetted by some cracking racing from Australia.”