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Simon Hammon named new Chief Executive Officer of Relax Gaming
Relax Gaming, the igaming aggregator and supplier of unique content are delighted to announce that Simon Hammon has been appointed Chief Executive Officer of Relax Gaming.
The former Chief Product Officer will replace Tommi Maijala, who had held the position since November 2019. Tommi will remain with Relax Gaming until the end of 2022, supporting Simon in his transition.
Simon moves into the role of CEO with great experience under his belt, having served 10 years within executive management teams with close to five of these as Chief Product Officer for Relax Gaming.
With a 12-year history, Relax has built a solid reputation for market-leading products and solutions driven by its Poker, Bingo, Casino and Aggregation business. The company has gone from strength to strength with a deep distribution and partner network, presenting a compelling offering to the market.
In recent years, Relax Studios have showcased market-leading and award-winning game offerings, including the hugely popular Temple Tumble and Money Train franchises. More recently, the company has showcased its innovative Dream Drop Jackpot series to great acclaim.
Commenting on Simon Hammon’s appointment to CEO, Patrik Österåker, Chairman of the Board, said: “We’re absolutely delighted to announce Simon Hammon as Relax Gaming’s newest Chief Executive Officer. Relax is continuing steadfast on its journey to claim an ever-larger footprint in the gambling industry, and we believe Simon with his experience, knowledge and vision is the perfect person to lead the team in the coming years.
Simultaneously, we’d like to take the opportunity to extend our gratitude to our outgoing CEO Tommi Maijala, who has been instrumental in guiding the company through arguably the most pivotal years of our history. Simon will be able to continue building boldly, supported by the confidence that a rock-solid foundation provides.”
Simon Hammon, CEO of Relax Gaming, added: “I’m truly honoured to take on the position of Chief Executive Officer at Relax Gaming. As a company, we’ve continued to grow from strength to strength over the last few years and we represent a world class offering across all verticals.
“Of course, a company is only as strong as the people who embody its mission, and I’m blessed to have a team who are so passionate about what they do and want to see Relax taken to the next level.
“Relax has grown in terms of people but also in terms of market power and brand. This is something I’m keen to continue and help drive. Relax has a bright future filled with global expansion, exciting new product offerings and a positive working culture. I look forward to continuing on this journey with you.”
Under Simon’s leadership, Relax Gaming will continue to build on its ongoing success as one of the industry’s leading B2B suppliers.
The last twelve months have seen the studio make its long-awaited entry into North America, having been named one of the first suppliers to enter the newly regulated Ontario market. Relax also entered Italy and Spain with Pokerstars and Entain respectively.
As a result, Relax has enjoyed a spate of accolades since the start of 2021, picking up more than ten prestigious industry awards. More recently Relax was named Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards and Best Game Provider at the AskGamblers Awards. The company has consistently enjoyed a myriad of other industry award nominations throughout this year.
Latest News
Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

Fast-growing digital PR agency has offices in London and Manchester
Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.
Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.
He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.
Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.
Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.
Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”
Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”
The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.
Latest News
ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt

Classic “Book of” theme meets the studio’s modern art and mechanics
ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics.
The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.
At the heart of the game is the Book symbol. Land 3 or more to enter the lucrative Free Spins round, where Special Expanding Symbols drop randomly to supercharge your wins. The Free Spins round can be retriggered by landing another 3 Book symbols during the bonus. Stack up to 9 expanding symbols for a big payday!
The game showcases ELA Games’ art and design, featuring a lush environment, eye-catching symbols, attractive animations, and engaging sound design. John’s Book immerses players in a game where they can connect with the protagonist and enjoy action-packed gameplay.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “John’s Book is an homage to a format we know players love. ‘Book Of…’ games are wildly popular for a good reason, but we wanted to refine them with ELA Games’ signature high-quality art and technical development. The result is a game that feels familiar yet fresh as it pushes the boundaries of the format with revitalised mechanics. We’re excited to see our players enjoy our take on a timeless classic.”
John’s Book is the latest addition to ELA Games’ rapidly growing portfolio as the studio continues to innovate and evolve well-known themes and formats in the industry.
John’s Book features:
- RTP: 94%
- Volatility: Medium
- Format: 5×3
- Paylines: 10
- Max win: 5,000x
- Free Spins with Special Expanding Symbols
- Retriggerable bonus rounds
The post ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt appeared first on European Gaming Industry News.
Latest News
QTech Games adds to its growing numbers with 77 Gaming

Emerging-markets leader expands its offering with new games from rising star
QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with rising star supplier, 77 Gaming.
Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.
Recognised for its growing library of visually rich, mobile-first games, 77 Gaming is now layering daring narratives onto some cutting-edge mechanics, offering global operators varied content with which to captivate modern players. And by fusing unique maths modelling, which spans the volatility spectrum, with eye-catching storytelling, these games are fostering some truly engaging gameplay for a new cohort of QTech players.
77 Gaming’s portfolio of slots titles has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens 77 Gaming’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.
Philip Doftvik, QTech Games’ CEO, said: “77 Gaming create world-class slots provision for worldwide customers, opening up an expansive range of slots for every type of player and market. They are always looking to redefine the existing ecosystem and reimagine more traditional gaming experiences with every play.
“Similarly, we’re committed to rolling out first-class content that drives revenue for our partners. So, teaming up with 77 Gaming reflects our dedication to curating standout content from every niche of the industry. This deal extends our impressive sequential pipeline for 2025 – and we’ve thrilled to now have 77 Gaming aboard our dominant aggregation platform for emerging markets.”
Vicky Luo, Spokeswoman of 77 Gaming, added: “At 77 Gaming, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. With world-class mechanics, our games generate an unparalleled gaming experience, to our mind. Our unique design style and rapid production pace make them a strong fit for the leading aggregation models on the market, so this QTech integration is a real validation for us.”
“Furthermore, this collaboration with QTech Games represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.”
The post QTech Games adds to its growing numbers with 77 Gaming appeared first on European Gaming Industry News.
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