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The winners of Bookmaker Awards by Better Collective 2022 announced
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The Bookmaker Awards by Better Collective 2022 is honouring the best iGaming operators across various categories in four markets. Here is an overview of the overall best bookmakers according to their customers.
Check if any of the Bookmaker Awardees is an online casino with no deposit bonus code.
The annual Bookmaker Awards hosted by Better Collective honour the best bookmakers in up to 10 categories in each market. The awards are unique for the industry as they use data from bettors to understand what they consider important when choosing a bookmaker. This then determines what market data should be collected to assess the bookmakers in any given market.
This is an overview of the bookmakers that have been awarded for Denmark, Poland, Sweden, and the UK for 2022:
Denmark:
Best football odds: UNIBET
Best tennis odds: UNIBET
Best market selection: bet365
Best customer service: bet365
Best banking: Danske Spil
Best user experience: bet365
Best welcome offer: bet365
Overall best: bet365
Players Choice award: bet365
Poland:
Best football odds: NOBLE bet
Best tennis odds: Betclic
Best market selection: Betclic
Best customer service: Superbet
Best banking: STS
Best user experience: STS
Best welcome offer: Fuksiarz.pl
Ex customer offer: TOTAL bet
Overall best: Superbet
Players Choice award: STS
Sweden:
Best football odds: COOLBET
Best ice hockey odds: bet365
Best market selection: bet365
Best customer service: bet365
Best banking: UNIBET
Best user experience: bet365
Best welcome offer: bet365
Overall best: bet365
Players Choice award: SVENSKA SPEL
UK:
Best football odds: SPORT NATION
Best horse racing odds: bet365
Best market selection: William HILL
Best customer service: Virgin BET
Best banking: bet365
Best user experience: bet365
Best welcome offer: bet365
Ex. customer offer: BETFRED
Overall best: bet365
Players Choice award: bet365
Latest News
First SOFTSWISS Sportsbook Network Jackpot Hits €80,294.89

SOFTSWISS, a leading global provider of iGaming software, celebrates the first Sportsbook Network Jackpot win, which occurred during one of the industry’s largest events – SiGMA Americas.
SOFTSWISS launched the first Sportsbook Network Jackpot with an initial prize pool of €35,000. The lucky player claimed the first Jackpot on 9 April, taking home a prize of €80,294.89 – more than double the initial sum. The winning bet was a combo bet placed on live events, with a stake of €166 and a total odds of 4.38.
The Sportsbook Network Jackpot is underpinned by a progressive, cross-operator infrastructure that enables a shared prize pool across all participating brands. Clients using the SOFTSWISS Sportsbook could join this campaign without additional individual costs while offering a grand prize to their players. The setup ensures equal winning opportunities for all players, regardless of the operator they play with.
“This is a remarkable event for our team – not only because it marks the first drop of the Sportsbook Network Jackpot, but also because it’s happening here at SiGMA Americas. We can celebrate it together with our colleagues and share the joy with the lucky player.
I see big potential in the Network Jackpot in the near future. It’s still rare in the market, but it provides additional value and entertainment for players. We are happy to announce the launch of the next campaign and invite our partners to participate in it,” stated Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook.
“Our team has done significant work to make this event happen. Previously, the Network Jackpot was available only to SOFTSWISS casino clients. Now, we’re able to offer this solution to all operators on the market – including Game Aggregator clients, clients using third-party platforms, and even Sportsbook clients.
We’re proud to deliver this engagement solution and be part of this significant jackpot drop,” commented Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
The team is focused on providing the market with tools for engagement. Recently, the Sportsbook introduced Player Chat to enhance user engagement.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post First SOFTSWISS Sportsbook Network Jackpot Hits €80,294.89 appeared first on European Gaming Industry News.
Latest News
Week 15/2025 slot games releases

Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has released its cool new slot, City Heat. The game joins Spinomenal’s Adventures series to celebrate the tropical nightlife vibe celebrated in luxurious Miami. A stunning beachside cityscape at sunset lined with palm trees creates an inviting scene for players to jump into the action. City Heat’s Wild symbol is represented by a chic lady and will count for all symbols except free spins and bonus symbols.
Ancient traditions meet exciting gameplay in Toutatis – the new tribal-themed release from hit software provider, Swintt, that sees players enlist the help of a powerful shaman to brew up potent concoctions that could boost their Free Spins winnings to up to 2100x! As the latest title in the provider’s ever-popular Premium line-up, Toutatis is a five-reel, 10-payline game that combines the simple gameplay of a classic land-based slot machine with an exhilarating bonus feature that can be extended up to three times for truly transformative prizes.
Push Gaming’s latest slot takes player favourite mechanics and blends them with a slot staple theme in its latest release, 10 Pharaohs. Players must brave the Pharaoh’s resting place and uncover untold riches via the beloved scatter pays mechanic. The excitement is elevated with the introduction of jackpot symbols that behave like regular versions but also award an instant prize, giving players more to aim for while ramping up the engagement.
Inspired Entertainment, Inc., is thrilled to announce the release of Catch of the Day Extra Spins™ – the latest addition to the popular Catch of the Day™ franchise from Astra Games Studio. Now available in the UK LBO, B3 market, this new release builds on the franchise’s success with even more engaging gameplay. Catch of the Day Extra Spins is a captivating fishing-theme slot with a 5×3 reel layout and 10-win lines. Packed with thrilling features, this game offers players plenty of opportunities to reel in rewards.
A powerful new slot sees Play’n GO revisit the world of Alador, Yasmine, and their enigmatic ally in 1001 Mystery Genie Fortunes. But peace in the Kingdom doesn’t mean all is as it seems… After overthrowing the villainous Zafar, the realm enjoys tranquillity under the rule of Sultan Alador. However, the Genie who helped secure victory has vanished into the Oasis – and whispers tell of a chest brimming with unpredictable power. This 5-reel, 20-line slot invites players to explore what secrets lie within.
Reflex Gaming, the omni-channel gaming supplier are back in the sands of Egypt with Anubis II DoubleMax™, an exhilarating sequel to the hit title Secret of Anubis Doublemax, developed in partnership with Yggdrasil. Set against the majestic backdrop of ancient tombs and golden treasures, Anubis II DoubleMax™ invites players to take on a thrilling 5×3 reel journey where wins pay both ways – from left to right and right to left – giving double the chances to land a prize.
Evoplay has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape. Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations. This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Kendoo has launched Pig Up, a playful and energetic game packed with Hold and Win mechanics and surprise-filled gameplay. Played on a classic 3×3 layout, Pig Up introduces an Extra Reel feature that expands the grid during the Bonus Game, unlocking enhanced win potential and dynamic reel interactions.
Step into a springtime fairytale with Easter Classics—Booming Games’ festive twist on a beloved classic. This 5×3 slot with up to 20 paylines brings all the charm of Easter bunnies, blooming meadows, and colourful eggs, wrapped in the timeless feel of a traditional fruit machine. Stacked symbols fill the reels, boosting your chances for sweet wins whether they land fully or partially.
The highly anticipated Dollar Storm slot is back, and it’s better than ever! Originally released in 2017, this fast-paced, 5×3 slot game is returning to Slotland and Winaday, now with its premiere at CryptoSlots. With newly added features, this revamped version promises to deliver bigger wins. Dollar Storm remains a fan favorite since its launch, offering 20 paylines and a bet range from $0.40 to $10, making it accessible for all types of players.
The post Week 15/2025 slot games releases appeared first on European Gaming Industry News.
Awards
BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.
Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.
A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.
Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.
As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.
“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”
The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.
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