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ComeOn Group joins forces with conversational AI market leader Ada

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Leading iGaming company ComeOn Group announced entering into a partnership with Ada, a company specialised in automated brand interaction. ComeOn has implemented Ada’s chatbot solution that is powered by AI, to scale up their customer support as well as deliver a personalised, and world-class service to their customer base. ComeOn has already launched the chatbot in several markets and reveals that the plan is to have all markets and languages live by Q3 this year.

This launch is a big milestone in ComeOn’s overarching strategy to deliver a market leading Customer Experience. Ada’s AI powered chatbot has decreased handling time allowing ComeOn’s Customer Experience team to focus on direct player interaction resolving more queries on first contact.

Daniela Vella, Chief Operating Officer at ComeOn Group, said: “This is a big enabler for the team to drive forward our signature first class support whilst still aligning with the bigger automation transformation of the group. Ada was a natural choice for ComeOn Group given the synergies between us – the solution is efficient from both a technology and a human aspect!”

Jim Monroe, Vice President of Customer Experience at Ada, said: “We’re excited to be working with ComeOn Group’s Customer Experience team. They’re an innovative team and are inquisitive, analytical, and adept with the Ada Platform. They are leveraging our segmentation and multilingual capabilities to deliver a personalised experience to their customers across their multiple brands and languages.”

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Industry Awards

Stats Perform Named Live Streaming Supplier of the Year at EGR B2B Awards 2025

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Stats Perform has been named Live Streaming Supplier of the Year at the EGR B2B Awards 2025, in recognition of the strength, innovation, and global scale of its Bet LiveStreams platform for licensed sportsbook apps, websites and retail betting venues.

Bet LiveStreams, first launched as ‘Watch&Bet’ in 2005, now delivers more than 40,000 exclusive low-latency live events each year, across 15 sports. Football, the world’s largest betting sport, accounts for more than 15,000 matches, with rights including LaLiga, CONCACAF, English Football League and top domestic leagues and cups across Europe, South America, and APAC. Other sports include tennis, basketball, volleyball, darts, badminton, rugby and cricket.

Judges noted that Stats Perform’s Bet LiveStreams is unique because of its extensive year-long, round-the-clock coverage and high performance. In 2024, the platform securely delivered billions of live video sessions to hundreds of licensed global sportsbooks such as bet365, Betano, Superbet, Betfair, FanDuel and many more.

They also praised its interactive, built-for-betting features like betslip integration, instant highlights, and in-stream contextual stats (also known as Opta Interactive Overlays) that have made the watching and betting experience more engaging for bettors.

“Our focus with Bet LiveStreams has been to make live streams easy to watch and bettable, whoever is playing,” said Mike Perez, Chief Operating Officer at Stats Perform. “The features give bettors more entertainment from every stream, whether it’s a headline fixture like Tottenham v Liverpool in the Carabao Cup, or a six-goal thriller in South America that might otherwise have been overlooked. We’re delighted our efforts have been recognised with this award.”

The judging panel pointed to three standout recent Bet LiveStreams innovations:

  • Opta Interactive Overlays: Live game and player stats and odds available directly in-stream, with bets added to the slip in one click
  • Instant Highlights: Key moments can be replayed during the game to help bettors quickly catch up on relevant action, such as the moment their bet won, or see action they missed in other live games, with multi-game playlists across competitions
  • Live Match Gallery: Easier discovery of concurrent events, helping bettors follow more matches and sports at the same time

Adoption of these features has been fast and operators have reported a 7x increase in interactions per session, longer watch times and more in-play bets placed.

“This award is a reflection of how far streaming can go when it’s built for betting, not just viewing. We’re excited to continue to integrate our Opta data and AI into the experience to make the future of streaming on sportsbooks more engaging, intuitive and bettable,” added Perez.

The post Stats Perform Named Live Streaming Supplier of the Year at EGR B2B Awards 2025 appeared first on European Gaming Industry News.

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Compliance Updates

WorldMatch gains Malta Gaming Authority recognition

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WorldMatch, leading provider of online casino games, is pleased to announce that it has obtained the Recognition Letter from the Malta Gaming Authority (MGA). This important milestone officially authorizes WorldMatch to provide its services to B2C operators holding an MGA license.

The acquisition of the Recognition Letter represents a significant step forward for WorldMatch, greatly expanding its commercial opportunities in regulated markets beyond those it currently serves, and further strengthening the company’s position in the online gaming sector.

“We are extremely proud to have received the Recognition Letter from the Malta Gaming Authority,” said Andrea Boratto, CEO of WorldMatch. “This recognition not only confirms our commitment to high standards of compliance and transparency, but also serves as a key lever to consolidate our presence in regulated markets and grow our customer base globally. In many ways, it’s a return to Malta and at the same time a new opening toward growth opportunities.”

The Malta Gaming Authority is widely recognized for the excellence and rigor of its regulatory standards. Obtaining the Recognition Letter complements a series of certifications already acquired by WorldMatch in major European markets, further strengthening the company’s reputation as a reliable, compliant, and innovative partner.

With this new authorization, WorldMatch is ready to strengthen its presence in international markets, providing its B2C operator partners with a broad library of high- quality, technologically advanced games.

The post WorldMatch gains Malta Gaming Authority recognition appeared first on European Gaming Industry News.

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Spinomenal presents new slot: Queen of Oasis

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Leading iGaming content provider Spinomenal has released its latest title, Queen of Oasis.

Set against the rolling ancient Egyptian dunes and lush, palm-lined oases, Queen of Oasis immerses players in an elegant world of riches. Camels, vultures, antelopes, snakes, and the powerful Queen herself bring this 5-reel slot to life. The reels sit within two ornate marble pillars where the bejewelled Queen represents the Wild symbol.

During the main game, the Queen counts for any symbol except Free Spins and Bonus symbols. Finding five Wild symbols on a winning line pays x2,000 the bet.

Queen of Oasis is a crowning triumph thanks to the two superb features, a Bonus game and Free Spins. Three or more Scattered Free Spins symbols trigger the special feature. Before Free Spins commence, players can either accept the current number awarded or throw caution to the wind to earn more – up to 50 free spins. Once activated, one to three stacked Wilds are placed on random reels during each spin and boosting potential returns.

The bonus game is initiated when three or more Scattered Bonus Symbols land on the reels. Players kick off with three spins and the goal is finding as many urns as possible to increase the multiplier metre which pays out once the spins are finished. Each sector of the multiplier metre is filled by five winning symbols and there is an opportunity to bag an extra spin by finding the +1 symbol.

Synced Reels and Expanding Reels add another exciting element to the Bonus Game.

Spinomenal CO-CEO, Omer Henya commented: “Queen of Oasis is a beautiful blend of visual elegance and bold gameplay. Every feature has been created to captivate, reward, and raise the bar for what an Egyptian-themed slot can deliver.”

The post Spinomenal presents new slot: Queen of Oasis appeared first on European Gaming Industry News.

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