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Vesaro partners with D-BOX technologies to equip up to 30 Kindred Concepts entertainment centers with 60 racing simulators
D-BOX Technologies Inc. , a world leader in haptic and immersive entertainment, is partnering with Vesaro, a British designer and manufacturer of high-quality racing simulators for the new Kindred Concepts entertainment centres. This new type of entertainment center provides an immersive, state-of-the-art Formula 1 racing simulation experience, gamified for a mass audience in a unique global licence agreement with Formula 1®. Vesaro will design, engineer, and build unique and advanced racing simulators meeting the high standards of the Formula 1 organization, which will be deployed in all Kindred Concepts centers. A first venue equipped with 60 racing simulators will be installed in the city of London, England by the end of 2022, with potentially as many as 30 venues worldwide over the next five years.
The pandemic paved the way for sim racing and the market is growing quite rapidly. The quality of racing games has greatly improved, and we are now approaching the realism of car racing both in terms of the virtual representation of established racing circuits as well as the sensations felt when driving a race car. The deployment of Kindred Concepts will undoubtedly benefit the identification and training of a new generation of Formula 1 racing drivers by allowing them to familiarise and memorise the different circuits and various race car settings, without a time limit and at a fraction of the cost of a real racing practice session.
“We really believe in this concept of Sim Racing centers and are proud to have been selected by Vesaro, our long-time partner in racing simulation. Kindred Concepts wants to bring together racing in a social environment all around the world. Each center will be supplied with state-of-the-art Vesaro simulators equipped with D-BOX haptic system, giving racing fans the best immersive social racing experience. They want to provide the best-in-class experiences, and with the strength of the Formula One brand, they are going to break barriers in competitive socialising. Cutting-edge technology from Vesaro and D-BOX with the excitement of F1 will create an unforgettable, adrenaline-fueled experience,” declared Sébastien Mailhot, President and Chief Executive Officer at D-BOX. “This will give fans a slight idea of what it is like to sit in the cockpit of a vehicle that is capable of traveling at more than 300 km/h.”
“It was obvious for Vesaro to involve D-BOX in this project. Haptic systems are essential when it comes time to recreate the realism of a race, and D-BOX is the best in that field. Our racing simulators will bring to life the experience of driving a Formula 1 car in a stylish and fun environment, giving more people the opportunity to enjoy and get closer to the world of Formula 1,” declared Nevil Slade, Chief Executive Officer at Vesaro. “D-BOX provides experiences like we do. When people sit in our simulator, we have to wow them, and this new concept developed by Kindred Concepts is going to make them experience something special and take their breath away.”
The first center is expected to open at the One New Change center in London at the end of this year, with plans to extend to the USA, Middle East, and Asia in consideration as well.
Gambling in the USA
Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest
The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Spinomenal makes US debut with New Jersey market entry
Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
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Hard Rock International
Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards
Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.
Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.
The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.
The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.
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