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Ibex.Ai to offer free trial of its CRM tools

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Success with current partners proves AI-powered functionality outperforms standard systems

Artificial Intelligence expert Ibex.ai is to offer its next generation CRM services to iGaming operators on a free trial requiring no integration to prove they outperform existing tools.

The innovative supplier’s ‘self-driving’ system has fundamentally changed the way retention works by introducing far higher levels of automisation and personalisation to player-focused campaigns.

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Following initial success with brands including Casimba, Grand Ivy Casinos, Dream Vegas and many more, operators are now being offered the chance to run it for three months alongside their current supplier.

Thanks to deep learning algorithms built especially for iGaming, Ibex judges each individual player rather than segmenting them. Most current systems look into the performance of single campaigns without including comparable levels of detail, before making automated decisions.

Alternatively, Ibex’s personalisation method increases profitability, as artificial intelligence targets players at the most opportune moment, making a profit and loss calculation for each individual customer.

The optimised and automated communication and campaigns result in an increase in the retention rate of players and slash affiliate, bonus, payment and communication costs for the operator.

And Thomas Aigner, Head of Business Development at Ibex.Ai is confident the tools will allow brands even with small teams to scale quickly, as well as increasing profits and marketing effectiveness.

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He added: “The development of new technologies gives brands the opportunity to revolutionise how they handle their optimisation strategies- and Ibex.ai is at the cutting edge of this innovation.

“Our ‘self-driving system makes decisions based on a full player P&L and we are confident that we can offer the highest possible level of personalisation and automation in the industry.

“We are excited about delivering this powerful product to more operators in order to recreate the successes we have already seen through our partners.

Ibex.AI aims to assist companies by automating the process, freeing up time for CRM teams to work more creatively on brand management. The system also helps start-ups without the budget for their own CRM team, as well as brands looking to enter new markets, with machine learning now proving an invaluable asset to retention teams.

Ibex.Ai will be represented at next month’s iGB Live! event in Amsterdam, where they look forward to providing potential operator partners with demonstrable results.

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Digitain Announces Aida Vardanyan as CEO of Digitain Malta

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Digitain has appointed Aida Vardanyan as CEO of Digitain Malta
Digitain, a leading provider of sportsbook and casino platform solutions, is proud to announce the appointment of Aida Vardanyan as the CEO of Digitain Malta. Aida, a seasoned professional with over 9 years of experience at Digitain, and has been a key contributor to the company’s growth and expansion, playing a pivotal role in establishing Digitain as a global leader in the iGaming industry.
Aida Vardanyan’s remarkable journey with Digitain began over a decade ago, where she was instrumental in shaping the company’s strategic vision and driving its success across multiple markets. Her expertise in fostering partnerships, navigating regulatory landscapes, and building operational excellence has been fundamental in Digitain’s evolution and global reach.
As Digitain continues its journey toward becoming a globally recognized iGaming powerhouse, Aida’s leadership will be focused on developing full-scale operations in Malta, one of the most significant hubs for the iGaming industry. Her efforts will ensure that Digitain Malta serves as a cornerstone of the company’s global strategy, strengthening its presence in regulated markets and driving innovation to meet the demands of operators worldwide.
Aida Vardanyan, CEO of Digitain Malta, shared her thoughts on the new role: “I am honoured to take on this new challenge as the CEO of Digitain Malta. Having been a part of Digitain’s journey for over 9 years, I’ve witnessed firsthand how innovation, collaboration, and commitment to excellence have driven our growth. My focus will be on building a robust and scalable operation in Malta, ensuring we deliver unmatched value to our partners and establish Digitain as a leader in the global iGaming market. I’m excited to lead our talented team as we continue to innovate and grow together.”
The establishment of Digitain Malta under Aida’s leadership represents a significant milestone in Digitain’s expansion strategy. Malta’s strategic position as a global iGaming hub, combined with Aida’s vision and experience, positions the company to achieve sustained growth and success in key markets.

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Nolimit City resurfaces in the apocalyptic world of xWays Hoarder 2

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Karen’s back, and she’s as greedy as ever. Nolimit City is diving headfirst into the post-apocalyptic chaos once again with xWays Hoarder 2—a sequel to the wildly popular xWays Hoarder xSplit. This game follows in the footsteps of sequels like San Quentin 2, Punk Rocker 2, and Fire in the Hole 2, proving once more that the end of the world is just the beginning when it comes to our games.

When survival is the name of the game, desperation leads to chaos. Betrayal, looting, and backstabbing are all fair play in this wasteland—but it’s all worth it for that sweet, sweet loot.

The base game is littered with signature Nolimit City xMechanics such as xBet®, xWays®, xSplit® and xSplit® Nudge. xWays® can grow from 4x – 12x the value of the symbol offering some pretty sweet loot. xSplit® symbols splits all symbols to the left of the including xWays® symbols doubling the multiplier. xSplit Nudge is another valuable feature that lands as a stacked symbol that will nudge and split all symbols to the left. xBet® makes it 4 times more likely to trigger free spins, 1 Guaranteed xSplit® Nudge xBet® guarantees a minimum of 1 xSplit® Nudge and Loot Respin xBet® guarantees triggering Loot Respins.

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Loot Respins can land along with any other special feature on the reels. During Loot Respins, the Loot symbol expands on the first reel and locks the reel, whilst any special symbol retriggers and becomes sticky for the next spin. When no additional special symbol lands, the 1st reel unlocks and one final respin is awarded. A Loot symbol may land again and will retrigger Loot Respin!

Landing 3, 4 or 5 Scatter Symbols will trigger 7, 10 or 13 Raid Spins respectively. During Raid Spins xSplit®, xWays® and xSplit® Nudges remain sticky. A Super Scatter will convert itself and the symbol below it to a xSplit® symbol. For every 3 special features selected a new Radiation level is reached where each level upgrade awards 1 addition spin.

  • Radiation Level 1 – 3 xSplit®/xWays®/xSplit® Nudge collected: The lowest paying character symbol and object symbol are removed from the reels.
  • Radiation Level 2 – 6 xSplit®/xWays®/xSplit® Nudge collected: The second lowest paying character symbol and object symbol are removed from the reels.
  • Radiation Level 3 – 9 xSplit®/xWays®/xSplit® Nudge collected: The third lowest paying character symbol and object symbol are removed from the reels.
  • Radiation Level 4 – 12 xSplit®/xWays®/xSplit® Nudge collected: The fourth lowest paying character symbol and object symbol are removed from the reels.

Landing 3,4 or 5 Scatter symbols where 1 of them is a Special Scatter symbol will trigger 7,10 or 13 Plunder Spins. The only difference between Raid Spins and Plunder Spins is that the Super Scatter Symbol and the positions below it become a Sticky xSplit for the duration of the spins. Binge Spins are awarded when Raid Spins or Plunder Spins progresses to Radiation Level 4 where only the 2 highest paying Character symbols and highest paying object symbol are awarded.

If you want to survive you need to trust no one but yourself and if you get out alive a maximum payout of 25,920x the base bet is awarded. xWays Hoarder 2 is rated as “Extremely  Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “Ah yes, the sweet smell of the wasteland is back, oh no wait that’s Karen, the Queen of Shit! This is yet another sequel we’ve been excited to release for a while! The original was stand out hit for us, so we knew we had to respect its legacy. We’ve made a few tweaks and added a couple of new features that really make this game what it is and we hope players will enjoy it!“

xWays Hoarder 2’ will be available to all Nolimit City partners on January 14th, 2025.

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GameOn Appoints Carrie Allen-Snell as Account Manager – Marketing Division

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GameOn rapidly expands its marketing expertise with latest top-level hire

GameOn has today announced the appointment of Carrie Allen-Snell to the role of Account Manager – Marketing Division, further bolstering the capabilities of its Isle of Man-based marketing and PR team.

With over 13 years of experience in strategic marketing, PR, and business development, Carrie brings a wealth of expertise to her new role. She has previously served as an in-house Marketing Manager for a leading law firm and as a Marketing Account Manager for a renowned UK communications agency. During this time, Carrie has successfully led transformative campaigns, including corporate rebrands, digital marketing initiatives, and high-profile event management.

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In her role as Account Manager, Carrie will collaborate with clients to deliver a comprehensive range of services. These include multinational brand management, sales-driven marketing, and the creation and implementation of corporate and product communication strategies. Additionally, she will focus on employee branding and engagement, organisational transformation, market research, and the management of digital acquisition opportunities for clients.

Alex Wilson, co-founder of GameOn’s Marketing Division said, “Carrie’s strategic insight and proven expertise align perfectly with our vision of providing unparalleled marketing support to our clients.

“We’re confident that her leadership will strengthen our new CMO offering and drive remarkable outcomes for the brands we partner with.”

Commenting on her appointment, Carrie Allen-Snell said, “GameOn has earned a remarkable reputation in the gaming industry over the past 20 years, and I’m thrilled to join Sarah, Alex, and the incredibly talented team.

“The launch of the new marketing division reflects the company’s forward-thinking approach to gaming innovation, offering clients a flexible solution to support their strategic marketing needs. I’m excited to work alongside Alex and our clients to contribute to its ongoing success.”

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