Connect with us

Latest News

SIS’ 49’s Live Draws launch online with bet365

Published

on

Reading Time: 2 minutes

 

Leading operator first to stream 49’s Original Live Draw online

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a deal with bet365 to stream its market-leading 49’s fixed-odds live numbers product online for the first time.

A popular product with customers for over 25 years, the world-famous 49’s Original Live Draw is now live streamed by bet365 to its millions of members across the world. The highly engaging live draws are introduced by a team of well-loved professional presenters, who actively engage with players through the 49’s social media channels.

The revamped 49’s website provides bet365 with additional opportunities to engage directly with players. The website generates around 1 million unique users per month, and is regularly updated with the latest results, stats on the frequency of balls, and information on the presenters.

Launching with bet365 in the online space is further evidence as to how SIS is successfully transforming the 49’s brand and diversifying the product offer. SIS is delivering the engaging 49’s experience to more bettors worldwide by providing online operators with a solution that drives engagement and revenues.

The 49’s brand, which launched in 1996, has undergone a brand refresh and significant investment after SIS acquired the 49’s business in 2020, with new products and a new web platform, which has broadened its appeal to a wider audience.

Jessica Mills, Head of Product Proposition at SIS, said: “Bringing live streams of the 49’s Original Live Draw online is a natural progression in our journey to diversify and grow the product and brand.

“We have worked hard to enhance our 49’s portfolio of live numbers draws to provide online and retail operators worldwide with an effective product that is appealing to a vast player base. The high-quality production of the live draws, and ability to win big from a small stake, will resonate well with bet365’s customers.”

A bet365 spokesperson said: “As part of our ongoing strategy to provide best-in-market lottery output, partnering with SIS to secure the integration of 49’s Original Live Draws online is an important move.

“The enhanced product is proven to engage live numbers draws players, which will allow us to strengthen our own position in this growing betting vertical. We have a successful ongoing partnership with SIS and we are confident that the 49’s online draws will help provide our customers with live video access to the draws as they take place, and deliver incremental revenues for the bet365 brand.”

Continue Reading
Advertisement

Latest News

Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer

Published

on

evoke-appoints-siddharth-dixit-as-chief-strategy-and-transformation-officer
Reading Time: < 1 minute

Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr. Green, announced the appointment of Siddharth Dixit as Chief Strategy and Transformation Officer and as a member of the Group’s Executive Committee. Reporting to the CEO, Per Widerström, Siddharth will be responsible for Corporate Strategy, M&A and Business Development amongst other things.

Siddharth brings over 15 years of experience in corporate strategy, business development and transformation. He joins evoke from Virgin Media O2, where he led on the development and execution of the Company’s growth strategy. Prior to his time at Virgin Media O2, Siddharth held senior roles in a number of leading international organisations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.

Per Widerström, Chief Executive Officer of evoke plc, said: “We are delighted to welcome Siddharth to evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.”

Siddharth Dixit, Chief Strategy and Transformation Officer, said: “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation.”

The post Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer appeared first on European Gaming Industry News.

Continue Reading

Latest News

Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing

Published

on

svenska-spel-sport-&-casino-appoints-robert-nygren-as-new-head-of-sales-and-marketing
Reading Time: 2 minutes

 

Svenska Spel Sport & Casino has appointed Robert Nygren as the new head of sales and marketing with responsibility for brands such as Stryktipset and Oddset. He most recently came from a position as marketing manager and creative director at Telenor. In his new role, Robert Nygren is part of the management team and reports directly to the CEO of Svenska Spel Sport & Casino. He took up his position on August 18, 2025.

“I am pleased to welcome Robert Nygren as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward. With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth,” said Fredrik Wastensson, CEO of Svenska Spel Sport & Casino.

Robert Nygren is a civil engineer and has a background as a project manager in the advertising industry, but has worked on the client side at Telenor and If in recent years. At If he built up a Nordic in-house agency, and then moved to a position as marketing manager and creative director at Telenor. At Svenska Spel Sport & Casino he will be responsible for strong brands such as Stryktipset and Oddset.

“I have been on fantastic growth journeys at both Telenor and If and hope to contribute that experience to Svenska Spel Sport & Casino at the interface between data, customer insight and creativity. Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply. I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing,” said Robert Nygren.

The post Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing appeared first on European Gaming Industry News.

Continue Reading

Compliance Updates

Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators

Published

on

ukraine’s-playcity-begins-issuing-licenses-to-gambling-operators
Reading Time: < 1 minute

The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.

“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.

It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.

PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.

The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.

“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.

The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.

Continue Reading

Trending