

Central Europe
Pinnacle look to expand with focus on central and eastern European partners at iGB Live!
Pinnacle Solution will be attending July’s edition of iGB Live! in confident mood boasting an expanded sales team, an MGA gaming licence which was gained earlier this year and a clear focus on expanding into new territories. Describing April’s return of ICE London as representing a ‘tipping point’, Business Development Director, Rohini Sardana, confirmed: “It’s great to be back in full swing with regards to industry events and iGB Live! is always one that’s not-to-miss. It not only brings together European suppliers, operators, and affiliates, but it also succeeds in attracting delegates from outside the region – it’s set to be a great mix of companies looking to develop and drive the industry forward.”
Reflecting on the last 2-years the Pinnacle Solution Director believes the period spent under lockdown whilst not conducive to relationship building also had a positive impact on the business. “Not being able to attend live-events represented a major loss at the time” Rohini acknowledged. “But it also meant that we were able to reassess our service and analyse how we can best help our operator partners. The lockdowns allowed us to refine our product offering, in order to add the most value possible. Coming back to events such as iGB Live! with a more targeted offer makes business development easier, particularly in the booming esports vertical where we continue to be a game-changing partner with what is a truly market-leading product.
“Our sportsbook offering is proven to drive revenue, including on esports, and our ability to generate above-market hold is clear, but it’s always useful at these events to explain in more detail how we can work to each partner’s specific needs, and that’s what we’ll be looking to push at the RAI. Having seen a lot of our early success out in Asia, we now have the foundation and enlarged team to grow into new territories. We’ll particularly be looking at speaking with central and eastern European partners at iGB Live!”
With market saturation and regulatory headwinds affecting the sector, building trust and acquiring a sustainable flow of players are seen as the key challenge for sportsbooks. “The way digital natives operate online is so different to how online sportsbooks planned for decades ago. Customer behaviours are also changing, with different channels, different streaming requirements, and different content needs, and these have to be addressed to bring them onboard.”
“Attracting this demographic is also a massive opportunity that could lay the foundations for a sustainable sportsbook for years to come. Acquiring the esports bettor remains a challenge to many brands, and it’s our role as a specialist esports supplier to bring the knowledge and tools to operators which will allow them to engage authentically and then retain the esports fan, who we understand extremely well.”
The combination of right product mix, right people and right energy are, according to Rohini Sardana, the foundations of a successful show. “With a less frantic atmosphere than ICE, it allows for constructive, in-depth and value-building product conversation. Gaming shows don’t always have to be flashy to be successful; as long as you can get the right people in the right rooms sharing information and innovation, it’s going to be a successful event and that’s how I see iGB Live! going. I want to feel invigorated by a passionate trade show; where we’ve had the opportunities to solve problems and drive success for potential operator partners, as well as catch up with existing clients. The networking events in Amsterdam are always first-class and it’s no surprise that iGB Live! is regarded as being right up there as a major industry event.”
iGB Live! provides a forum of opportunity for industry professionals to connect and converse with key suppliers, convert expert-led insights into actionable business growth and converge with the 4,000+ visitors and 250 exhibitors expected at what is one of the world’s fastest growing gaming expos.
Central Europe
SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market

SYNOT Games has accelerated its growth in the Slovak market through the delivery of branded games exclusively for SazkaHry.sk. Building on its extensive experience and success in the Czech Republic, the company is reinforcing its commitment to providing high-quality, customised gaming experiences tailored to local audiences.
As part of this expansion, two branded SYNOT Games titles originally created for Sazka CZ, Pirátska Plavba and Výlet do Vegas 27, have been translated into Slovak. These are not only localised games but exclusive, tailor-made titles that have already been successfully running on the Czech platform. Their adaptation for the Slovak market for the SazkaHry.sk offers a uniquely personalised and immersive experience for local players.
Martina Krajčí, CCO at SYNOT Games, said: “Our long-term partnership with Sazka in the Czech Republic continues to bring excellent results, and we are proud to expand our expertise to Slovakia for Allwyn Slovensko. By providing exclusive localized content for SazkaHry.sk, we ensure a more tailored and engaging experience for players, while continuing to uphold the highest standards in certified, secure gaming.”
Jan Horyna, member of the Allwyn Slovensko Board of Directors, said: “We’re pleased to cooperate with SYNOT Games in Slovakia. Offering branded games exclusive for SazkaHry.sk in the Slovak language is a natural step in offering original content that resonates with Slovak players and builds our position as a trusted operator.”
The post SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market appeared first on European Gaming Industry News.
Aquisitions/Mergers
NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets

Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”
Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”
The closing of the transaction followed the receipt of all required regulatory approvals.
The post NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets appeared first on European Gaming Industry News.
Central Europe
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe

Promatic Games, a recognized provider of innovative iGaming content and one of the leaders of the Polish market, and SYNOT Interactive, a dynamic technology company headquartered in the Czech Republic, have officially announced a strategic partnership. The objective of the cooperation is the distribution of the Promatic Games portfolio to SYNOT Interactive’s aggregation customers, with a focus on the strategic markets of the Czech Republic and Slovakia. The cooperation will accelerate growth for both parties by combining Promatic Games’ tailored gaming portfolio with SYNOT Interactive’s proven platform and extensive presence in regulated European markets.
SYNOT Interactive will be the first aggregation partner for Promatic Games in the Czech and Slovak markets.
“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games. “We are excited to work with SYNOT Interactive’s aggregation customers to generate great value for them. We are confident that our content will match customers’ tastes in these strategic markets, just as it has been proven in Poland, where we are one of the leading iGaming suppliers. We are of course looking forward to scaling up in the Czech Republic and Slovakia, but we are also ready for other challenges with our strategic partner. SYNOT Interactive’s Central European footprint aligns perfectly with our expansion strategy.”
By integrating Promatic Games content into SYNOT Interactive’s modular platform, operators in multiple jurisdictions will gain access to Promatic Games quickly and efficiently. The cooperation will begin with Slovakia and the Czech Republic—both highly regulated markets where SYNOT already maintains a strong operator base—and will later extend to Romania, Croatia, and other Balkan markets. This geographic overlap between Promatic Games’ strategic goals and SYNOT Interactive’s established infrastructure makes the partnership especially powerful.
“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners. By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer,” said Petr Březina, Head of Sales, from SYNOT Interactive.
The agreement underscores how strategic alliances are shaping the future of the iGaming industry. With regulatory landscapes becoming increasingly complex, operators require diverse gaming content that meets local compliance standards. The cooperation between Promatic Games and SYNOT Interactive demonstrates how combining expertise can generate synergies in distribution, compliance, and player engagement, creating mutual benefits for both companies and their partners.
The post Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe appeared first on European Gaming Industry News.
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