Central Europe
Pinnacle look to expand with focus on central and eastern European partners at iGB Live!
Pinnacle Solution will be attending July’s edition of iGB Live! in confident mood boasting an expanded sales team, an MGA gaming licence which was gained earlier this year and a clear focus on expanding into new territories. Describing April’s return of ICE London as representing a ‘tipping point’, Business Development Director, Rohini Sardana, confirmed: “It’s great to be back in full swing with regards to industry events and iGB Live! is always one that’s not-to-miss. It not only brings together European suppliers, operators, and affiliates, but it also succeeds in attracting delegates from outside the region – it’s set to be a great mix of companies looking to develop and drive the industry forward.”
Reflecting on the last 2-years the Pinnacle Solution Director believes the period spent under lockdown whilst not conducive to relationship building also had a positive impact on the business. “Not being able to attend live-events represented a major loss at the time” Rohini acknowledged. “But it also meant that we were able to reassess our service and analyse how we can best help our operator partners. The lockdowns allowed us to refine our product offering, in order to add the most value possible. Coming back to events such as iGB Live! with a more targeted offer makes business development easier, particularly in the booming esports vertical where we continue to be a game-changing partner with what is a truly market-leading product.
“Our sportsbook offering is proven to drive revenue, including on esports, and our ability to generate above-market hold is clear, but it’s always useful at these events to explain in more detail how we can work to each partner’s specific needs, and that’s what we’ll be looking to push at the RAI. Having seen a lot of our early success out in Asia, we now have the foundation and enlarged team to grow into new territories. We’ll particularly be looking at speaking with central and eastern European partners at iGB Live!”
With market saturation and regulatory headwinds affecting the sector, building trust and acquiring a sustainable flow of players are seen as the key challenge for sportsbooks. “The way digital natives operate online is so different to how online sportsbooks planned for decades ago. Customer behaviours are also changing, with different channels, different streaming requirements, and different content needs, and these have to be addressed to bring them onboard.”
“Attracting this demographic is also a massive opportunity that could lay the foundations for a sustainable sportsbook for years to come. Acquiring the esports bettor remains a challenge to many brands, and it’s our role as a specialist esports supplier to bring the knowledge and tools to operators which will allow them to engage authentically and then retain the esports fan, who we understand extremely well.”
The combination of right product mix, right people and right energy are, according to Rohini Sardana, the foundations of a successful show. “With a less frantic atmosphere than ICE, it allows for constructive, in-depth and value-building product conversation. Gaming shows don’t always have to be flashy to be successful; as long as you can get the right people in the right rooms sharing information and innovation, it’s going to be a successful event and that’s how I see iGB Live! going. I want to feel invigorated by a passionate trade show; where we’ve had the opportunities to solve problems and drive success for potential operator partners, as well as catch up with existing clients. The networking events in Amsterdam are always first-class and it’s no surprise that iGB Live! is regarded as being right up there as a major industry event.”
iGB Live! provides a forum of opportunity for industry professionals to connect and converse with key suppliers, convert expert-led insights into actionable business growth and converge with the 4,000+ visitors and 250 exhibitors expected at what is one of the world’s fastest growing gaming expos.
Central Europe
SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.
Central Europe
25 years of ZEAL: A quarter century of online lottery in Germany
- From living room start-up to online market leader
- Ambitious growth targets and innovative product ideas
ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business.
“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”
From start-up to international group
ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.
“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”
Continuing to grow in the core business, developing new business areas
Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.
The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.
Central Europe
NOVOMATIC once again honored with the “Business Superbrands Austria Award”
The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.
The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”
András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”
The post NOVOMATIC once again honored with the “Business Superbrands Austria Award” appeared first on European Gaming Industry News.
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