Central Europe
Pinnacle look to expand with focus on central and eastern European partners at iGB Live!
Pinnacle Solution will be attending July’s edition of iGB Live! in confident mood boasting an expanded sales team, an MGA gaming licence which was gained earlier this year and a clear focus on expanding into new territories. Describing April’s return of ICE London as representing a ‘tipping point’, Business Development Director, Rohini Sardana, confirmed: “It’s great to be back in full swing with regards to industry events and iGB Live! is always one that’s not-to-miss. It not only brings together European suppliers, operators, and affiliates, but it also succeeds in attracting delegates from outside the region – it’s set to be a great mix of companies looking to develop and drive the industry forward.”
Reflecting on the last 2-years the Pinnacle Solution Director believes the period spent under lockdown whilst not conducive to relationship building also had a positive impact on the business. “Not being able to attend live-events represented a major loss at the time” Rohini acknowledged. “But it also meant that we were able to reassess our service and analyse how we can best help our operator partners. The lockdowns allowed us to refine our product offering, in order to add the most value possible. Coming back to events such as iGB Live! with a more targeted offer makes business development easier, particularly in the booming esports vertical where we continue to be a game-changing partner with what is a truly market-leading product.
“Our sportsbook offering is proven to drive revenue, including on esports, and our ability to generate above-market hold is clear, but it’s always useful at these events to explain in more detail how we can work to each partner’s specific needs, and that’s what we’ll be looking to push at the RAI. Having seen a lot of our early success out in Asia, we now have the foundation and enlarged team to grow into new territories. We’ll particularly be looking at speaking with central and eastern European partners at iGB Live!”
With market saturation and regulatory headwinds affecting the sector, building trust and acquiring a sustainable flow of players are seen as the key challenge for sportsbooks. “The way digital natives operate online is so different to how online sportsbooks planned for decades ago. Customer behaviours are also changing, with different channels, different streaming requirements, and different content needs, and these have to be addressed to bring them onboard.”
“Attracting this demographic is also a massive opportunity that could lay the foundations for a sustainable sportsbook for years to come. Acquiring the esports bettor remains a challenge to many brands, and it’s our role as a specialist esports supplier to bring the knowledge and tools to operators which will allow them to engage authentically and then retain the esports fan, who we understand extremely well.”
The combination of right product mix, right people and right energy are, according to Rohini Sardana, the foundations of a successful show. “With a less frantic atmosphere than ICE, it allows for constructive, in-depth and value-building product conversation. Gaming shows don’t always have to be flashy to be successful; as long as you can get the right people in the right rooms sharing information and innovation, it’s going to be a successful event and that’s how I see iGB Live! going. I want to feel invigorated by a passionate trade show; where we’ve had the opportunities to solve problems and drive success for potential operator partners, as well as catch up with existing clients. The networking events in Amsterdam are always first-class and it’s no surprise that iGB Live! is regarded as being right up there as a major industry event.”
iGB Live! provides a forum of opportunity for industry professionals to connect and converse with key suppliers, convert expert-led insights into actionable business growth and converge with the 4,000+ visitors and 250 exhibitors expected at what is one of the world’s fastest growing gaming expos.
Evoplay, the award-winning game development studio, has made its debut in the Czech Republic through an exclusive collaboration with leading operator Fortuna.
As part of the agreement, 39 of Evoplay’s top-performing games, including popular titles like Penalty Shoot-out and The Greatest Catch, are now available to Fortuna customers in the Central European country.
The collaboration not only introduces Evoplay’s diverse portfolio to the Czech market but also solidifies the company’s commitment to expanding in key territories.
Fortuna, a Fortuna Entertainment Group (FEG) brand, is a prominent online casino operator in the Czech market, and the partnership offers Evoplay a solid platform to reach more local players, supporting both companies’ growth objectives.
The strategic move marks a significant milestone for Evoplay, as it becomes the studio’s inaugural partnership in the market with plans for further expansion.
Ihor Zarechnyi, CBDO at Evoplay, said: “Breaking into the Czech market with an exclusive partner like Fortuna underscores our strategic vision for regulated markets. We’re thrilled to bring our diverse content offering to Czech players and are confident this collaboration will yield outstanding results.”
Myke Foster, Group Head of Commercial Gaming Operations at FEG, said: “This partnership reflects our commitment to delivering best-in-class entertainment and exceptional gaming experiences to all FEG customers, with Evoplay providing a broad content portfolio proven with players around the globe.”
“We are thrilled to be the first operator to take Evoplay’s titles live in the Czech market, and we anticipate a new level of engagement among our local audience.”
The post Evoplay enters Czech market with exclusive Fortuna collaboration appeared first on European Gaming Industry News.
Amusnet proudly announces its strategic partnership with Kajot Intacto, a prominent Central and Eastern European gaming market operator. This collaboration aims to enhance players’ gaming experience by combining Amusnet’s cutting-edge offerings and diverse game portfolio with Kajot Intacto’s established market presence and expertise.
“At Amusnet, our focus is on enhancing player engagement and satisfaction, and our partnership with Kajot Intacto exemplifies this dedication. By utilizing the operator’s established market presence, we can effectively introduce our diverse portfolio of games to a wider audience in Slovakia. As we begin this collaborative journey, we are committed to evolving our offerings and remaining at the forefront of market trends, ensuring we meet the needs of players now and into the future,” said Irina Rusimova, Chief Commercial Officer at Amusnet.
“We are pleased to announce the addition of Amusnet as a valued game provider for our players. Renowned for its classic games enhanced with innovative features, Amusnet aligns perfectly with our commitment to delivering quality gaming experiences. Notably, the most popular game at Kajot Intacto is 100 Burning Hot, which exemplifies Amusnet’s signature style and underscores our dedication to offering engaging content to our player base,” said André Kruf, Sales Director at Kajot Intacto.
On Kajot Intacto’s platform, Slovak players can find some of Amusnet’s top-performing games, such as Hot Deco, 20 Golden Coins, Great 27, 100 Power Hot, Extra Crown, 100 Super Hot, 100 Burning Hot, Aztec Forest, Fruits & Gold, 20 Hot Blast and other top-notch titles like Secrets of Sherwood, Candy Palace, and Drops of Water.
The post Amusnet Partners with Kajot Intacto appeared first on European Gaming Industry News.
SOFTSWISS, a global tech supplier of software for the iGaming industry, along with its employees, has actively aided communities affected by the recent flooding in Southern Poland.
In September, Storm Boris brought devastating floods to Central and Eastern Europe, causing widespread damage. Torrential rains left thousands of homes submerged, severely impacting numerous cities in Poland, the Czech Republic, and Romania. In Poland, the southern regions were hit the hardest, with dozens of towns requiring urgent evacuations and support for affected communities.
To provide immediate relief, SOFTSWISS made a financial donation to the Wielka Orkiestra Świątecznej Pomocy, a well-known Polish charity organisation. SOFTSWISS has two development offices in Poland, allowing employees to quickly join the relief efforts and offer their assistance during the flood.
Under the company’s coordination, Polish employees packed boxes of over 100 kilograms of essential items, including food, hygiene products, and necessities such as matches, candles, and batteries. SOFTSWISS handed these supplies to Caritas Polska, a charitable organisation spearheading relief efforts for the affected areas.
Earlier this year, SOFTSWISS also organised a large-scale charity and awareness campaign to support flood-hit regions in Brazil.
“Unfortunately, natural disasters happen, and we don’t want to stand idly by. We strive to help in any way we can. This aligns with one of our core values, We See People, which applies not only to our employees. We always see the people beyond the business, and I believe our ESG initiatives reflect this,” said Natalia Perkowska, Deputy Chief HR Officer at SOFTSWISS.
The aid campaigns in Poland and Brazil are part of SOFTSWISS’ broader global strategy focused on social responsibility and sustainable development (ESG). The company also dedicates to long-term social and environmental projects, with notable initiatives such as participation in World Environment Day, Pink October, Movember, and various environmental protection efforts.
Recently, SOFTSWISS was recognised as The Best Employer of 2024 at the SBC Awards.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding appeared first on European Gaming Industry News.
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