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Worldwide Casino Gaming Equipment Industry to 2027 – Featuring Incredible Technologies, International Game Technology and Jackpot Digital Among Others
The “Casino Gaming Equipment Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” report has been added to ResearchAndMarkets‘ offering.
The global casino gaming equipment market reached a value of US$ 11 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 13.2 Billion by 2027, exhibiting a CAGR of 3.1% during 2022-2027. Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor
Casino gaming equipment are gaming machines and tools used for gambling and ensuring transparency in casino operations. Roulette wheels, gaming tables, shuffle machines, player tracking systems, slot machines, video poker machines and video lottery terminals are some of the commonly used casino gaming equipment.
These machines are used for playing poker, big six-wheel, baccarat, blackjack, craps and five-card draws. The equipment provides enhanced profitability, convenience, safety and cost-effectiveness. They are also utilized for analyzing player behavior and authenticating fake and original currency notes. As a result, casino gaming equipment is widely utilized in malls, casinos and gaming arenas
Casino Gaming Equipment Market Trends:
Significant growth in the commercial casino industry across the globe is creating a positive outlook for the market. Additionally, the shifting consumer preference from traditional casino tables to electronic gaming tables is favoring the market growth. These electronic gaming tables provide an exciting live stadium environment, control the gaming speed, require minimum bets and safeguard the player from betting frauds. In line with this, convenient access to online casinos that can be used through mobile phones is also contributing to the growth of the market.
Moreover, various technological advancements, such as the increasing adoption of the virtual reality (VR), artificial intelligence (AI) and Internet of Things (IoT) technologies in smart casinos, are providing a thrust to the market growth. These technologies aid in maintaining the transparency of gambling activities and provide an immersive experience to the player. They also aid in analyzing player-related data and recognizing symptoms of unhealthy gambling patterns in at-risk players.
Other factors, including the liberalization and cultural acceptance of gambling and casinos in various countries, along with the increasing expenditure capacities of consumers, are anticipated to drive the market toward growth
Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global casino gaming equipment market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, installation, mode of operation and end user
Breakup by Product Type:
- Slot Machines
- Video Lottery Terminal
- Video Poker Machines
- Others
Breakup by Installation:
- Installed Inside Casino
- Installed Outside Casino
Breakup by Mode of Operation:
- Floor Mounted
- Portable
Breakup by End User:
- Casinos
- Malls
- Leisure Centers
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Abbiati Casino Equipment S.r.l., AGS LLC, Aristocrat Leisure Limited, Cammegh, Euro Games Technology OOD, Everi Holdings Inc., Incredible Technologies Inc., International Game Technology PLC, Jackpot Digital Inc., Konami Holdings Corporation, Novomatic, Scientific Games Corporation and TCS John Huxley Ltd. (Victoria Holdings Ltd.)
Key Questions Answered in This Report:
- How has the global casino gaming equipment market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global casino gaming equipment market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the installation?
- What is the breakup of the market based on the mode of operation?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global casino gaming equipment market and who are the key players?
- What is the degree of competition in the industry?
Key Topics Covered:
1 Preface
2 Scope and Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Casino Gaming Equipment Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Slot Machines
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Lottery Terminal
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Video Poker Machines
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Installation
7.1 Installed Inside Casino
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Installed Outside Casino
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Mode of Operation
8.1 Floor Mounted
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Portable
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by End User
9.1 Casinos
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Malls
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Leisure Centers
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Region
11 SWOT Analysis
12 Value Chain Analysis
13 Porters Five Forces Analysis
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Abbiati Casino Equipment S.r.l.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 AGS LLC
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Aristocrat Leisure Limited
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 Cammegh
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Euro Games Technology OOD
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Everi Holdings Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.7 Incredible Technologies Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 International Game Technology PLC
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.9 Jackpot Digital Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.10 Konami Holdings Corporation
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
15.3.11 Novomatic
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Scientific Games Corporation
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.12.4 SWOT Analysis
15.3.13 TCS John Huxley Ltd. (Victoria Holdings Ltd.)
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
CasinoCanada, the number one gambling guide for players in Canada, has put pen to paper on a major partnership with WinSpirit, one of the most popular crypto casinos in the country, in a significant boost to both parties.
The lifetime partnership will see WinSpirit gain premium positioning on high-traffic pages throughout the English site of CasinoCanada, which has been providing information and guides to Canadian players for more than 20 years.
The CasinoCanada team will also carry out a comprehensive review of WinSpirit so that its readers can get the full lowdown on what the casino has to offer.
CasinoCanada is famous for its casino ranking system, with each site given a total score out of ten. This is calculated based on how the casino scores across key areas including registration process, usability, promotions, VIP experience, slots, game types, payments, mobile and customer support.
Each casino is played by a real person and CasinoCanada is always honest about the experience the casino offers to players. This is why it’s good that WinSpirit offers one of the best overall online casino experiences in Canada.
Players can enjoy a hugely generous welcome bonus as well as a great selection of slots and games such as Dice, Crash, Limbo, Wheel of Fortune and many more.
Aleksandra Drigo, Sales Director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.
“Our team has already put the casino through its paces, and it’s scored incredibly highly so we look forward to seeing our players sign up and enjoy what it has to offer.
“It’s partnerships such as this that strengthen our position as the leading online casino guide for players in Canada. Players trust our information and reviews and know that the casinos we list on our site are among the best.”
Pavel Miroshnichenko, Head of Affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.
“We go to great lengths to deliver a top player experience, from the welcome bonus we offer to the games we stock and the payment methods available in our lobby, and it’s great to see CasinoCanada recognise this by giving us such a high score.”
By: Anastasiia Kapsha, Chief Marketing Officer at Alpha Affiliates
When we look back, even to just a decade ago, we can see just how far the affiliate marketing sector has come and the rapid advances as new technologies and tactics entered the sector. Affiliate marketers have witnessed first hand just how important it is to leverage these technologies and create new strategies to keep pace and engage audiences.
Today, amid the widespread interest in AI to deliver more personalised experiences, and shift to audiences seeking more captivating experiences from Augmented and Virtual Reality (AR and VR), the strategies for building and retaining engagement are changing.
To stay ahead and foster long-term engagement, affiliate marketers must familiarise themselves with the latest technologies, trends and techniques. Let’s look at the key trends ahead to driving engagement, and retention in 2024.
Leveraging AI to better understand your audience
AI has been much welcomed by marketing professionals, who are seeking more effective and efficient ways to connect with their audiences, and drive more personalised experiences. At Alpha Affiliates, we’re already seeing AI prove invaluable in areas such as banner creation, enhanced analytics and predicting user behaviour.
As well as supporting content creation, AI can amplify the effectiveness of campaigns, ensuring they resonate with the target audience. AI’s ability to analyse past patterns and behaviours, means affiliate marketers gain valuable insights which allow them to anticipate the actions a user will take, and offer more tailored content and promotions as a result.
In the iGaming sector, engagement is everything. Personalising affiliate marketing campaigns with the help of AI can be a gamechanger. Just imagine being able to predict when a user is likely to become a VIP player, and tailoring your marketing efforts accordingly. This level of personalisation not only enhances the user experience, but fosters long-term loyalty and engagement, as a result.
Embracing AI tools will be crucial in producing more effective, creative and impactful affiliate marketing campaigns in the iGaming sector.
Captivating audiences with immersive experiences
iGaming is all about excitement, interaction and engagement. We find that users want to experience more tangible, fun and immersive experiences. This is where Augmented Reality (AR) and Virtual Reality (VR) can be leveraged to create a sense of realness and blur the lines between the digital and physical world.
Although AR and VR technologies are still in developmental stages within the iGaming sector, they hold huge potential for captivating audiences and driving engagement. AR and VR can take campaigns in the iGaming world to new heights. Imagine an VR experience that transforms users to a virtual casino, surrounded with lifelike graphics and social interactions. By offering these immersive experiences, affiliate marketers can create “pinch me” moments that leave a lasting impression and foster deeper connections with their audiences.
Diversify your strategies to reach different audiences
The future is multi-channel. Diversifying content and communication channels is key to engaging different audiences across different platforms, and retaining them.
What is the most effective way to connect with your audience? How will they respond? These are a few of the key questions to ask yourself as an affiliate marketer working within the iGaming space. With these considerations, you can work out the best strategy based on your targets. It could be crafting blog posts that resonate with industry enthusiasts, or leveraging influencer marketing to tap into niche communities.
Taking a multi-channel approach that looks at diverse strategies, affiliate marketers can ensure that they can reach different audiences globally and provide value in a way that aligns with their audiences’ unique preferences, interests and tastes.
The reality is, the sector is constantly evolving. And with the introduction of new technologies and trends, affiliate marketing strategies have to evolve too. By embracing the latest technologies, diversifying communications with different audiences, and prioritising personalisation, affiliate marketers can position themselves for success in 2024 and beyond.
The post Engagement and retention: Keys to affiliate marketing success in iGaming appeared first on European Gaming Industry News.
Sportradar’s Managed Trading Services See Significant Global Adoption in H1 2024
Notable client wins in South America and Africa highlight growth
Sportradar has significantly grown its Managed Trading Services (MTS) clientele in the first half of 2024, welcoming 44 new sportsbook operators to leverage its versatile and advanced operational capabilities.
MTS offers operators a customisable sportsbook management solution, enabling them to decide the extent of their in-house management or opt for external support. The solution enhances trading efficiency through AI and automation, facilitating real-time price adjustments and robust risk management. Year-to-date, Sportradar has processed more than 3.5 billion betting tickets via MTS for more than 200 clients, positioning the company as a global leader in liquidity among top bookmakers.
MTS provides operators with access to Alpha Odds, its AI-driven personalised odds technology. 16 of this year’s new MTS client intake have set-up their betting offerings using Alpha Odds, which last year boosted client profits by an average of 10% compared to a traditional odds solution.
Geographically, the adoption of MTS has been strong in South America, where Sportradar has emerged as the preferred partner for operators aiming to capture market share in newly regulated territories. In Brazil, 11 sportsbook operators have selected MTS, alongside significant client wins in Colombia, Ecuador, and Mexico.
In Africa, Sportradar added 13 new operators to its existing base of 35 clients across multiple jurisdictions in the region during the first half of 2024.
Moreover, Sportradar’s MTS has garnered traction across other regions including APAC, Europe, and the U.S., underscoring its global appeal and operational effectiveness in diverse market environments.
Michael Gandolfo, EVP Global Sales at Sportradar said: “As the market evolves and competition increases, operators more than ever need a partner to help them reduce time to market and establish a unique client offering. MTS provides sportsbooks with the technology and expertise they need to realise their business objectives in a hyper-competitive landscape.”
The post SPORTRADAR SECURES MAJOR CLIENT WINS ON STRENGTH OF MANAGED TRADING SERVICES appeared first on European Gaming Industry News.
CasinoCanada and WinSpirit enter lifelong partnership
Engagement and retention: Keys to affiliate marketing success in iGaming
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