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SPORTRADAR TO DEEPEN FAN ENGAGEMENT FOR GROUPE FDJ WITH LAUNCH OF AUTOMATED NEAR-LIVE SHORT-FORM VIDEO CONTENT

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Sportradar is providing ParionsSport en ligne, French operator FDJ’s online sports betting activity, with an artificial intelligence driven, near-live premium sports video content offering to create deeper engagement with the sports betting service’s customer base of sports fans.  

FDJ is the first French operator to leverage Sportradar’s Live Channel Promotion service, which deploys the latest machine learning and automation technologies in partnership with Sportradar’s technology partner WSC Sports, to provide ParionsSport en ligne customers with thirty second near-live video clips of key moments from sports matches. 

Customers must subscribe to receive the short-form video content, which is delivered directly to their mobile devices via a push notification. The content which includes Sportradar’s portfolio of media rights, is segmented according to customer betting preferences and includes a call-to-action (CTA) to a specific betting market on the ParionsSport en ligne app, creating a highly personalised and immersive experience for the end user.  

The Live Channel Promotion product serves-up short form video clips from top European football leagues including Germany’s Bundesliga and Bundesliga 2, Spain’s cup tournaments the Copa del Rey and the Spanish Super Cup, and Germany’s BBL basketball league. In the first three months of the partnership, more than 100 games have already been deployed via Live Channel Promotion.  

Patrick Mostboeck, Global Director Video and Streaming Products at Sportradar said: “Through Sportradar’s market leading technology, we’re able to provide FDJ with the necessary tools to engage more deeply and purposefully with their customer base of sports fans. Delivering a personalised video highlight to customers directly is a very rich way of addressing them and facilitates a meaningful engagement opportunity beyond sending a push notification with a generic message.”  

Hugo Le Pierres, Head of Products, Offers and Services of ParionsSport en ligne said: “ParionsSport en ligne is proud to offer our players a new ‘real time’ video service in addition to its streaming offer. The automated match highlights provided by Sportradar have been highly appreciated by our players. We always strive to provide the best possible service and it is great to collaborate with our partners at Sportradar to be the first operator to offer such a content innovation.” 

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PopOK Gaming Joins the 22nd Edition of Peru Gaming Show

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PopOK Gaming is taking part in the Peru Gaming Show (PGS) 2025, scheduled for June 18-19 in Lima, Peru. The event marks its 22nd edition this year and is recognized as one of the most prominent gaming industry gatherings in Latin America.

Participating in PGS reflects PopOK Gaming’s ongoing commitment to strengthening its presence in the Latin American market. The PopOK team values the opportunity to engage directly with regional partners, explore collaboration opportunities, and better understand the local market dynamics.

The event offers a space to not only showcase innovation but also to build meaningful connections with industry professionals in a growing and competitive landscape.

PGS has steadily grown in attendance and scale, welcoming over 8000 visitors and 80+ exhibitors in 2024. The show brings together companies across the gaming and iGaming sectors, providing a platform to explore new technologies, market developments, and regulatory trends relevant to the region.

PopOK Gaming will use the opportunity to present its latest game releases and product updates to industry professionals attending the show. The team will also be available for live demos and conversations with operators looking to enhance their offering with engaging, performance-driven content.

In addition to the exhibition, the event includes two days of conference sessions, known for their focus on the Latin American market and their lineup of experienced industry speakers.

The post PopOK Gaming Joins the 22nd Edition of Peru Gaming Show appeared first on Gaming and Gambling Industry in the Americas.

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IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement

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International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018.

“Boyd Gaming is pleased to announce our decision to continue powering our retail and mobile sportsbooks in Nevada with IGT PlaySports technology. As the core technology of our sports betting offering in Nevada, IGT PlaySports’ platform enables us to evolve Boyd Sports in ways that deliver incremental value to our players and seamlessly scale our offering to address new business opportunities,” said Bob Scucci, Vice President of Race & Sports Operations for Boyd Gaming.

“IGT PlaySports looks forward to continuing our close partnership with Boyd Gaming in Nevada for three additional years and helping them engage players across channels in the most mature, competitive sports betting market in the US. IGT PlaySports continues to invest in and grow our footprint in Nevada. The performance, reliability and scalability of our technology stack and self-service betting technologies ensure our customers benefit from the most comprehensive B2B solution in North America,” said Joe Bertolone, IGT SVP of Sports Betting.

In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

The post IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement appeared first on Gaming and Gambling Industry in the Americas.

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MGCB Issues Cease-and-Desist Orders to Five Illegal Online Gambling Operators

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The Michigan Gaming Control Board (MGCB) has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends, and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code.

“These illegal sites undermine the integrity of Michigan’s regulated gaming industry and put players at serious risk. We will not tolerate unlicensed gambling operations that exploit Michigan residents. Our top priority is to protect the public by enforcing the law and shutting down these illegal platforms,” said Henry Williams, Executive Director of the MGCB.

Details of the Crackdown

BoVegas Casino: Offers slots and table games while ignoring Michigan’s strict licensing requirements, leaving players vulnerable to fraud and unfair gaming.

BUSR: Markets itself as a sportsbook and casino but operates without the consumer protections required by Michigan law.

Cherry Gold Casino: Promotes a wide range of slots and table games but lacks Michigan licensure, putting players at risk.

Lucky Legends: Claims to offer a “VIP experience” with bonuses but bypasses state regulations designed to ensure fairness.

Wager Attack Casino: Combines sports betting and casino gaming without a Michigan license, exposing consumers to unregulated practices.

The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack, and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices, and have no legal recourse in case of disputes.

“These illegal operations, whether offshore or operating without a Michigan license, exploit players and put them at risk. We will continue to take strong action to protect the integrity of Michigan’s gaming industry and to ensure that residents have access to safe, legal, and regulated gambling options,” Williams said.

The cease-and-desist orders demand that each operator immediately halt all gaming activities in Michigan. They have 14 days to comply or face further legal action from the MGCB in collaboration with the Michigan Department of Attorney General.

The post MGCB Issues Cease-and-Desist Orders to Five Illegal Online Gambling Operators appeared first on Gaming and Gambling Industry in the Americas.

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