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BetGames aims to reinvent live entertainment with launch of Twain Sport

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Innovative live dealer and betting games studio BetGames is ready to transform live sports with the launch of its new specialised vertical, Twain Sport.

Backed by some of the industry’s leading brands, Twain Sport is set to offer the industry’s first truly tier-one hybrid sports tournaments in a custom-built range of arenas across selected European locations.

Created to bridge the gap in demand for increased live sport with a high-frequency entertainment format, BetGames’ newly launched offering will deliver a similar sporting schedule to Esports and Virtual Sports.

The concept, format and subsequent launch have been made possible by the agreement of a one-of-a-kind, long-term cooperation with the EU-based Hybrid Sport League, which is part of the Hybrid Sport Federation, a body that will organise and supervise the events schedule.

Set to launch in August 2022, Twain Sports will first offer live-streamed basketball (“T-Basket”) followed by football themed tournaments (“T-Kick”) with plans to expand its range significantly in 2023 and beyond.

With a host of premier brands already queuing up to go live with the product, BetGames can offer Twain Sport across all of its current regulated markets and jurisdictions.

Providing operators 14 hours of non-stop sporting action daily, with a match every three minutes in an eight-player tournament format, Twain’s events will total 15 matches per tournament, encompassing 210 matches per day, and 6300 in total per month from the start and set to increase with expanding operating hours.

Each short-form football and basketball tournament will host two groups of four players competing against each other, with 50+ outright on offer, 60+ on a single match, and 10+ single match shot values.

The events will be delivered under an exclusive broadcasting agreement with the Hybrid Sports League, which establishes rules of play, software requirements and implement anti-match fixing protocols with other safeguarding methods.

Commenting on the launch, BetGames’ CEO Andreas Koeberl said: “The day has finally come! Everyone at BetGames has been excited by this new concept since the inception of our partnership with the Hybrid Sports League, so it’s been a real challenge to keep it under our hats.

“Twain Sport is absolutely revolutionary in what it offers and the first true innovation in years. This is meant to reinvent live entertainment and the sports betting space by taking a new approach to content.”

“Promising high-frequency betting and the low-spend extended playing sessions BetGames has always been famous for, we’re confident that Twain Sport will prove transformative. We’re here to provide our partners with the boosted engagement, cross-sell opportunities and incremental revenue we know they’re looking for.”

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Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens”

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A chaotic jungle journey with big, bad foes and insane riches.

Welcome to the jungle, where Shoot Happens! Face your opponent, take aim, and fire your way to riches.

ELA Games unveils its boldest title to date, a combination of decision-making and narrative progression where every shot counts.

In Shoot Happens, you’re not just a player. You’re the main character who has to fend off waves of increasingly dangerous (and valuable) monsters. Armed with 3 shots per round, you’ll need precision and calm nerves to take down the reward and add it to your Winpot. Hit the target for riches. Miss… and it’s back to the beginning.

The Choice Is Yours

Each round is in the hands of the player. Do you cash out now? Or keep slashing through the jungle for bigger and better rewards? Decision-making, timing, and a whole load of guts go a long way.

Expect the Unexpected

Random projectile bonuses can appear in any round, boosting your rewards massively. And just when you thought your journey through the treacherous jungle was over, the final boss appears. While the other monsters may have been a piece of cake, he doesn’t stay down. Each time you defeat him, he respawns for juicier and recurring payouts. Keep going as long as you can handle it, and you might walk out as the top dog of the jungle.

Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “With Shoot Happens, the team ventured outside of conventional game formats, and we wanted to give players a super engaging experience where they’re in control. This title is a bold approach to game design in this industry, as we’re empowering players with choice and enriching the gameplay experience with strong visuals, narratives, and plenty of replayability.”

Play how you want. The Winpot is yours

Shoot Happens is the perfect blend of fast-paced action, bold decision-making, and interactive gameplay. Whether you’re a cautious player or a complete daredevil, the game is an enticing experience for all.

How deep into the jungle are you willing to go?

The post Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens” appeared first on European Gaming Industry News.

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American Gaming Association

AGA Research Reveals Consumers Know Sweepstakes Casinos are Gambling

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As gaming regulators, state Attorneys General, and state legislatures continue to scrutinize the business practices of online “sweepstakes” casinos, new research shows that consumers overwhelmingly use these platforms to gamble – and that sweepstakes operators are heavily targeting players in key states. By exploiting loopholes in the law, these operations undermine the integrity of the legal, regulated gaming marketplace.

According to Sensor Tower data compiled by the American Gaming Association (AGA), half of all online, real-money casino advertisements seen by consumers in early 2025 promoted offshore “sweepstakes” casinos. The data shows these unregulated operators concentrate their advertising in populous states.

“These operators present themselves like legal, regulated platforms – but they operate outside the law and regulation. There are few if any responsible gaming tools, no regulatory oversight, and no consumer protections. It’s a dangerous subterfuge that puts players at real risk,” said AGA Vice President of Government Relations, Tres York.

Despite operating outside the regulated gaming market, “sweepstakes” casinos are widely perceived by players as gambling platforms, with 68% of users saying their primary reason for playing is to win real money. This confusion is no accident – many of these sites mimic the look, feel, and language of legal operators, blurring the line for consumers and reinforcing the need for clearer enforcement and public education.

Key findings include:

• 90% of sweepstakes casino users consider the activity to be gambling.

• 69% describe sweepstakes casinos as places to wager real money.

• 80% of sweepstakes players spend monthly, and nearly half spend weekly, without the safety nets offered by regulated operators.

The number of monthly sweepstakes casino players is twice as high in states lacking sweepstakes prohibitions.

“Sweepstakes” casinos aggressively market on popular digital platforms throughout the country. Legal, regulated gaming operators, by contrast, advertise responsibly in legal states where consumer protections and regulatory oversight are in place.

“The data is clear. Consumers see right through the ‘sweepstakes’ casino facade and they’re calling it what it is: gambling. We look forward to policymakers continuing to enforce their laws and create clarity through new policy measures to protect their residents,” added York.

The post AGA Research Reveals Consumers Know Sweepstakes Casinos are Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players

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The Michigan Gaming Control Board (MGCB) has issued cease-and-desist letters to six unlicensed online gambling platforms attempting to target Michigan residents without state authorization. The action underscores the MGCB’s relentless, ongoing efforts to shut down illegal gambling operations and protect Michigan consumers from financial risk, identity theft, and unfair play.

The targeted sites—Crypto Slots, NitroBetting, NewVegas, Las Vegas USA Casino, Grand Rush Casino, and Slotgard Casino—were found to be operating in violation of Michigan laws that require licensure for internet gaming and sports betting.

“These sites were attempting to exploit Michigan players while operating outside the law. We take this seriously. When unauthorized operators offer games without regulation, Michigan players are left exposed—and we will not tolerate it,” said Henry Williams, MGCB Executive Director.

This enforcement action is part of the MGCB’s larger crackdown on illegal online gambling platforms. In recent months, the agency has issued numerous cease-and-desist letters, with additional investigations currently underway.

The MGCB continues to monitor online gaming activity and urges the public to be cautious when engaging with gambling content on social media or through digital advertisements.

The post MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players appeared first on Gaming and Gambling Industry in the Americas.

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