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Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation

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Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions. 

The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.

‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.

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‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.

The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.

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NOVOMATIC Presents New Gaming Highlights at the BEGE

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Celebrating 15 years of BEGE, Sofia Expo will transform itself again into the epicenter of the regional gaming industry from November 27-28. The annual gathering invites the industry’s key manufacturers, suppliers and customers for two days of business and networking. NOVOMATIC, as Europe’s largest gaming technology group, is naturally participating with a first-rate product range and unrivalled offerings dedicated to the Balkan markets.

The appealing DIAMOND X 1.55J cabinet will shine as one of the sophisticated product highlights at the NOVOMATIC stand #2.11, showcasing the latest Linked Progressives, such as CASH FLOOD Link and GODS & LEGENDS Link. Also being presented in the elegant DIAMOND X 1.55J cabinet will be the unique Linked Progressive XTENSION LINK Volume 2, which has quickly become a favourite with operators and players alike, with its clear above-floor average and regular top-floor performances in many casinos across different markets.

Visitors also shouldn’t miss out on the brand-new SUPERIA GAMES Link 1, which comprises 25 classic and recent titles from the renowned player favourites CASH CONNECTION and GOLDEN LINK. Furthermore, the outstanding BLACK EDITION II XL 3.32 will be presented with the exclusive NOVO LINE CASH CONNECTION Edition 4.

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The BLACK EDITION II 3.27, with three 27” screens starring the NOVO LINE Edition X4 and Impera Line HD Edition 9, guarantees exciting gaming fun and profitable variety in video slot entertainment.

Visitors can also enjoy an exciting entertainment programme on the NOVOMATIC stand and delicious catering from AdmiralBet Pub.

Miloš Pejić, NOVOMATIC Regional Manager SEE, said: “We are looking forward to welcoming our customers to the extraordinary NOVOMATIC Experience at our stand. Whether you are focused on international markets or the Balkans, our product line up offers the best solution for everyone. We invite you to visit us, meet our team, and discover the best product variety for your needs. See you in Sofia!”

The post NOVOMATIC Presents New Gaming Highlights at the BEGE appeared first on European Gaming Industry News.

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Compliance Updates

Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions

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The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when risk assessing players.

Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Lebanon, Mali, Monaco, Mozambique, Namibia, Nigeria, the Philippines, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.

Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar.

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Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.

Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list).

It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to 17(2) of the AML Act.

The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.

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Betsoft Gaming Invites Players to Mount Olympus in Coins of Zeus – Hold & WinTM

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Betsoft Gaming brings players to the heights of Mount Olympus with Coins of Zeus – Hold & WinTM, an engaging video slot with a 3×3 grid and 5 paylines set in a stunning Ancient Greek theme. From immersive visuals to thrilling gameplay features, Coins of Zeus – Hold & WinTM brings mythology to life, delivering divine entertainment and win potential.

In this release, Betsoft’s signature Hold & Win mechanic is paired with myth-inspired aesthetics and rewarding gameplay. The HOLD & WIN FEATURE—triggered when three or more BONUS symbols land, including at least one ZEUS BONUS—offers powerful win potential. Players will watch as the ZEUS BONUS symbols lock in place, amplifying the chance to secure rewards, while standard BONUS symbols clear to open up the reels for new possibilities. The respins reset with each new BONUS symbol that lands, giving players extra opportunities to secure significant wins.

Adding further excitement, Coins of Zeus – Hold & WinTM includes the GIFT OF THE GODS feature. This feature activates in the base game when BONUS or ZEUS BONUS symbols appear, providing access to additional HOLD & WIN rounds for increased win potential. WILD symbols, which substitute for all other symbols except BONUS and ZEUS BONUS, add further layers to the game, ensuring every spin counts.

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A divine theme, crafted animations and sophisticated soundscapes ensure an immersive experience on the reels, bringing players face-to-face with the gods of Mount Olympus. The game’s stunning design and user-centric mechanics offer non-stop action and encourage player engagement at every level.

Coins of Zeus – Hold & WinTM stands as a testament to Betsoft’s commitment to creating innovative, engaging games that combine superior design with rewarding features.

Fernando Van Velzen, Head of Account Management at Betsoft Gaming, said: “With Coins of Zeus – Hold & WinTM, we have brought a fresh perspective to the mythological theme. The combination of high-quality design, captivating mechanics, and features like the ZEUS BONUS give players a truly immersive gaming experience. We are confident it will become a standout addition to our award-winning portfolio.”

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