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Incentive Games makes key hire to take data analytics to the next level
Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.
Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.
Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.
Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.
“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”
Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”
Popular iGaming content provider BGaming is helping players hunt for ancient treasures in its latest release Catdiana. Boasting two purr-fect bonus games, the gameplay is further enhanced through cat-themed scatters, coveted coins and high-value gem symbols.
The 5×3 reel action unfolds deep within a mystical cat temple where Catdiana goes on the prowl, performing as a wild to guide players to hidden treasures and big wins.
Landing three of the temple’s sacred Ark Scatters on reels one, three and five holds the key to getting your claws into the game’s five Free Spins bonus round. Amping up the level of excitement, the Blazing reels are reels two, three and four merged into one giant symbol to enhance the player’s winning potential.
Players scoring six or more coins in the main game or Free Spins can then pounce on Catdiana’s additional bonus game, where only coins take their place on the grid, offering multiplier values as high as x20 of the bet. To help slot enthusiasts edge ever closer to untold riches, Mini, Major and Mega Jackpots are also featured in the Coin Respin game.
Julia Alekseeva, Co-CPO at BGaming, said: “With such a charming main character taking inspiration from the ever-popular Indiana Jones and Puss in Boots, we’re hoping players will be feline just fine with Catdiana.”
“Our two sumptuous Bonus games lead the way with inspired mechanics, including Blazing Reels and three lavish jackpots, while the ancient temple-themed style and crisp audiovisual effects add an extra dynamic. This is the best time to get your paws on prizes!”
The post BGaming curls up with bountiful bonus games in Catdiana appeared first on European Gaming Industry News.
7777 gaming, a leading provider of online casino games, is thrilled to announce its entry into the Georgian market through a strategic partnership with Europebet – one of the leading online gambling operators in the region, part of the renowned Betsson Group since 2015.
7777 gaming presents an expansive collection of more than 100 online casino games, each meticulously certified to comply with Georgia’s latest legal standards. With a focus on innovation and quality, 7777 gaming provides unique and engaging casino experiences that cater to the preferences of the new generation of players.
The direct integration of 7777 gaming’s content into Europebet’s platform demonstrates a commitment to offering players a premium gaming experience with a wide range of high-quality titles. Through this integration, players at Europebet in Georgia can enjoy 7777 gaming’s engaging and diverse games portfolio, such as Cash 100, Barbarian, Candy Anyways, Sea of Treasures, Diamonds of Majesty, and Thracian Treasures.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “We take pride in our relentless dedication to adhering to the latest legislative requirements in Georgia’s online gambling sector. Recognizing the immense potential of this lucrative market, we eagerly join forces with Europebet, a renowned brand synonymous with thrilling gameplay, innovation, and creativity.”
Mindia Tsiklauri, Slots Product Manager at Europebet said: “Our partnership with 7777 gaming introduces a new dimension of entertainment for our players. Their extensive and distinctive game selection adds valuable diversity to our platform, a sought-after quality in our vibrant and competitive market. Continuously seeking innovative avenues to captivate our audience, we view 7777 gaming as an invaluable ally in our ongoing mission.”
The post 7777 gaming enters the Georgian market in partnership with Europebet appeared first on European Gaming Industry News.
The three Detroit casinos reported $102.9 million in monthly aggregate revenue (AGR) for the month of October 2024, of which $103.7 million was generated from table games and slots, and negative ($826,796) from retail sports betting.
The October market shares were:
• MGM, 48%
• MotorCity, 30%
• Hollywood Casino at Greektown, 22%
Monthly Table Games, Slot Revenue, and Taxes
The casinos’ revenue for table games and slots for the month of October 2024 increased 26.9% when compared to the same month last year. This remarked increase is due in part to when casino employees went on strike on Oct. 17, 2023, which caused AGR totals to be lower than normal. October’s monthly revenue was 2.4% higher when compared to the previous month, September 2024. From Jan. 1 through Oct. 31, the Detroit casinos’ table games and slots revenue increased by 3.0% compared to the same period last year.
The casinos’ monthly gaming revenue results all increased compared to October 2023:
• MGM, up 32.4% to $49.4 million
• MotorCity, up 26.7% to $31.7 million
• Hollywood Casino at Greektown, up 16.5% to $22.6 million
In October 2024, the three Detroit casinos paid $8.4 million in gaming taxes to the State of Michigan. They paid $6.6 million for the same month last year. The casinos also reported submitting $12.8 million in wagering taxes and development agreement payments to the City of Detroit in October.
Monthly Retail Sports Betting Revenue and Taxes
The three Detroit casinos reported $22.19 million in total retail sports betting handle, and total gross receipts totaled negative ($822,552) for the month of October. Retail sports betting qualified adjusted gross receipts (QAGR) were down by $2.0 million in October when compared to October 2023, and down by $1.6 million when compared to September 2024.
October QAGR by casino was:
• MGM: negative ($474,293)
• MotorCity: negative ($528,408)
• Hollywood Casino at Greektown: $175,905
During October, the casinos paid $6,649 in gaming taxes to the state and reported submitting $8,127 in wagering taxes to the City of Detroit based on their retail sports betting revenue.
Fantasy Contests
For September 2024, fantasy contest operators reported total adjusted revenues of $1.1 million and paid taxes of $89,282.
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