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Incentive Games makes key hire to take data analytics to the next level

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Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
 
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

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Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John GordonCEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago VieiraHead of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT

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Milena Tsankarska, Chief Commercial and Marketing Officer, represented ZettaOnline at the SBC Summit, leaving the event with promising new opportunities for the company. The summit, held from September 24th to 26th, 2024, at the Feira Internacional de Lisboa, brought together some of the top global experts in the gaming industry in the Portuguese capital.

“We have the chance to exchange ideas and form promising new partnerships which faced directly our marketing strategy to expand our services to different markets by establishing and cultivating long-term partnerships with new clients,” shared Milena Tsankarska. “At Lisbon our team was actively involved in engaging with industry peers, showcasing our cutting-edge solutions, and discussing potential collaborations that could drive mutual growth and success,” she added afterwords.

More than 600 exhibitors showed their new products and services within the gaming and entertainment industry in Lisbon. There also were a variety of dynamic conference formats where 450+ speakers shared their experience, and everyone had the opportunity to connect with 25,000 industry professionals.

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“We would like to thank the organizers for hosting such an outstanding event. We’d also like to extend our gratitude to our esteemed partners and clients for the opportunity to reconnect, explore new possibilities, and create memorable moments together,” said Milena after the SCB Summit. At the SBC Summit, there were several themed areas like the Casino & iGaming Zone, Sports Betting Zone, Player Protection Zone, ESI Lisbon – Esports, Gaming & Creators Zone, and two summits: Payment Expert Summit and Affiliate Leaders’ Summit.

Next stop for Zettaonline’s team is BEGE/EEGS, which are two of the premier events in the gaming and entertainment industry. The Balkan Entertainment and Gaming Expo (BEGE) will showcase the latest innovative technologies and trends from across the sector. The Eastern European Gaming Summit (EEGS) is an annual gaming conference, just parallel to BEGE, with more than 400 industry representatives from 25 countries. For more information about our participation and to book a meeting with us, please contact [email protected].

The post NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT appeared first on European Gaming Industry News.

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MIRACL partners with Continent 8 to offer its single-step passwordless MFA solution to simplify the login experience

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MIRACL’s passwordless multi-factor authentication (MFA) service adds to Continent 8’s multi-layered cybersecurity and regulatory compliance suite of solutions, providing secure, frictionless logins on any browser or device.

MIRACL, a provider of passwordless multi-factor authentication (MFA), today announces a new partnership with Continent 8 Technologies, a leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry.

This collaboration has enabled Continent 8 to enhance their regulated cybersecurity product portfolio with MIRACL’s secure, single-step MFA solution, offering the most secure and efficient authentication experience possible.

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MIRACL’s MFA service streamlines the authentication process with a single personal identification number (PIN) code or device-based biometric. This allows players to access an online service via browser or app in under two seconds – 20 times faster than traditional multi-step MFA methods. Crucially, this means MIRACL enjoys the highest Login Success Rate, 99.9% on average, which leads to increased traffic and conversions, boosting revenue and enhancing user experience.

The solution also saves cost by preventing account takeovers and minimising account resets, allowing gaming operators and suppliers to reduce IT helpdesk and infrastructure support costs.

The MIRACL MFA solution delivers banking-grade security through a zero-knowledge framework, ensuring that no security-related information is stored or shared. By eliminating credential exchanges, the service is fully resistant to all remote and brute-force attacks, including credential stuffing, man-in-the-middle, password spraying, phishing, replay and SMS fatigue, thereby offering zero vulnerabilities. The MFA solution complies with the most stringent security and privacy regulations, including MFA legislation requirements for the regulated iGaming and online sports betting industry.

Rob Griffin, CEO at MIRACL said “The shift to mandated MFA by regulators is set to be a massive change in the industry with requirements changing quickly across the globe. MIRACL meets 100% of these requirements for 100% of users while also massively improving their experience.

Over the last 25 years, Continent 8 has become a trusted authority within iGaming in respect of cybersecurity, regulatory adherence and the art of provisioning gaming services that delight their customers. MIRACL’s innovative solutions exceed customers’ expectations in all three of these realms so for us, Continent 8 is the perfect partner. We look forward to bringing our passwordless, single-step MFA to their global client base.

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While operators can understand conceptually the potential for passwordless authentication to increase revenues and save costs, they need a trusted and expert partner to help navigate the path. Working closely in tandem, MIRACL and Continent 8 can meet that sizable customer need to ensure customers realise the massive ROI that MIRACL’s passwordless MFA enables.”

MIRACL’s passwordless MFA solution will be part of Continent 8 and C8 Secure’s (a Continent 8 company specialised in cybersecurity) comprehensive suite of multi-layered cybersecurity solutions. The current portfolio includes VAPT, Compliance Audit, DDoS, EDR & MDR, Mobile Protect, SafeBait, SIEM & SOC, V-Scan, Backup and WAAP services, among others.

David Brace, Principal, Innovation & Technology at Continent 8, said: “Speed, uptime, compliance and security are the pillars of our business, whether it be infrastructure, connectivity or the protection of digital assets. By partnering with MIRACL, we add an MFA service that protects players from fraud and cyber attacks, meets regulatory compliance and offers operators a swift, password-less MFA experience.

“This strategic alliance is a significant step forward in our ongoing mission to be the trusted cybersecurity and infrastructure partner for the regulated iGaming and online sports betting industry.”

The post MIRACL partners with Continent 8 to offer its single-step passwordless MFA solution to simplify the login experience appeared first on European Gaming Industry News.

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7777 gaming signs strategic agreement with R. Franco Digital, expanding reach in Spain and Latin America

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7777 gaming signs a strategic agreement with R. Franco Digital, a prominent player in the gaming sector and part of the Orenes Group. This partnership sees 7777 gaming’s extensive portfolio of casino content distributed across Spain and key markets in Latin America, where R. Franco Digital has a significant presence.

Through this agreement, players in these regions will gain access to 7777 gaming’s popular and diverse titles, including Devil’s Deal Soul for Sale, Cash 100, Crazy 100 Bucks, Thracian Treasures, Crazy 20 Bucks, Barbarian, Candy Anyways, Club Mr. Luck, Jinn, Sea of Treasures, and many more. Known for their innovative features and captivating gameplay, these games are set to bring a fresh wave of excitement to players across Spain and Latin America.

Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming, commented: “The signed agreement with R. Franco Digital gives us another level of motivation and dedication to two very important markets for us – Spain and Latin America. R. Franco Digital has a strong presence, a wide network of partners, and an audience that loves exciting and innovative casino games. We are confident in our mutual success and are looking forward to receiving feedback from the players’ community.”

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Guillermo Ruipérez, Head of Sales at R. Franco Digital, added: “We always strive to adapt our offerings to the requirements of our clients and their players. Our partnership with 7777 gaming aligns with our mission to offer the latest and most innovative gaming concepts available on the market right now. We are constantly upgrading and expanding our portfolio of providers to ensure that our clients are satisfied with what we can offer.”

This collaboration represents a significant step forward for both companies, as they work together to bring high-quality, engaging casino games to new and existing players in these vibrant markets.

The post 7777 gaming signs strategic agreement with R. Franco Digital, expanding reach in Spain and Latin America appeared first on European Gaming Industry News.

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