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SOFTSWISS Unveils Game Aggregator Client Satisfaction Survey Results

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3 years ago

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High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by the SOFTSWISS partners during the customer satisfaction survey conducted in January-February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.

The main objectives of the research were to get insights on client expectations when choosing the iGaming software provider, discover product and workflow characteristics that are the most significant for partners, and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products. The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio. 

 

Survey results: Industry insights

According to the research, the crucial functional reasons for choosing a business partner in the iGaming industry are the following:

  • Wide range of games
  • Flexibility in discussing terms of service
  • Quick response and resolution of issues

At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.

As for the emotional characteristics which influence the decision, the top 3 became:

  • Simple and quick communication with the [account] manager
  • Offers you services and products that meet the needs of your company
  • Long-term partnerships

The least important emotional attribute is the software partner’s prestige. 

Based on the survey, clients cite the main reasons to terminate the business relationship would be poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality. Another significant motive that could cause clients to stop cooperation is bad-quality support.

As stated in the research, SOFTSWISS partners also highlighted the top 3 most important functional characteristics of the game aggregator:

  • Stable access to games
  • Fast response to unscheduled malfunctions
  • Experienced integration support and further support from the game aggregator team

In addition, clients noted that they received “timely communication about the changes in the API” and were promptly notified about new “API technical opportunities”.

 

SOFTSWISS overview

The results of the survey showed that 90% of Game Aggregator clients are satisfied with the products they use from SOFTSWISS. They pointed out that the most significant characteristics they considered when choosing SOFTSWISS were:

  • Prompt and quality communication at different stages of the joint work
  • Variety of games
  • Flexible terms of service
  • Easy integration process

These characteristics are in line with what SOFTSWISS aims to deliver to clients. This convergence allows us to say that SOFTSWISS meets the key expectations of industry players. The status of the company as a reliable partner is also confirmed by the fact that customers use several SOFTSWISS products at the same time. Along with the Game Aggregator, SOFTSWISS partners most often purchase the affiliate management platform Affilka. 55% of SOFTSWISS Game Aggregator clients have integrated the affiliate tracking software and are highly satisfied with it.  

 

Client Opinion: Game Aggregator Characteristics

As reported in the research, the overall satisfaction index of the SOFTSWISS Game Aggregator is 8.2 which is an excellent result. Such a high level of client satisfaction demonstrates SOFTSWISS’ focus on meeting client needs and providing top service that is efficient and appreciated by partners. The SOFTSWISS Game Aggregator received a high score for each of the crucial characteristics which were pointed out by the industry players in terms of choosing this kind of product (on a scale of 1-10, where 1 is the least important and 10 is the most important):

  • Stable access to games – 9.0
  • Timely notifications about planned work – 9.0
  • Quick response to unscheduled problems (notifications, solution speed) – 8.8
  • High-level of integration support and further support from the Game Aggregator team – 8.5

It is worth noting that the SOFTSWISS Game Aggregator received the highest score for the most significant feature for clients, namely, stable access to games. 

When examining the survey results related to the level of service support, the numbers display that client service is higher than that of competitors, which is an essential achievement for the team:

  • SOFTSWISS –  7.9 
  • Competitors – 7.4

The most outstanding advantage of the SOFTSWISS client support is the high speed of request responses and a convenient helpdesk service.

“Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work. This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

Summarising the research, the most important reasons for choosing SOFTSWISS in general, and the Game Aggregator in particular, are a fast-growing content base, high-level client support, and prompt communication. The SOFTSWISS team notes that the results correspond to the brand positioning – being a reliable iGaming provider offering expert solutions and an excellent level of service. It is a vital conclusion in terms of evaluating not only a specific product but also the long-term strategy of the company.

“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets. Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service. More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry”, highlighted Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. 

 

About SOFTSWISS 

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens”

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3 hours ago

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August 4, 2025

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A chaotic jungle journey with big, bad foes and insane riches.

Welcome to the jungle, where Shoot Happens! Face your opponent, take aim, and fire your way to riches.

ELA Games unveils its boldest title to date, a combination of decision-making and narrative progression where every shot counts.

In Shoot Happens, you’re not just a player. You’re the main character who has to fend off waves of increasingly dangerous (and valuable) monsters. Armed with 3 shots per round, you’ll need precision and calm nerves to take down the reward and add it to your Winpot. Hit the target for riches. Miss… and it’s back to the beginning.

The Choice Is Yours

Each round is in the hands of the player. Do you cash out now? Or keep slashing through the jungle for bigger and better rewards? Decision-making, timing, and a whole load of guts go a long way.

Expect the Unexpected

Random projectile bonuses can appear in any round, boosting your rewards massively. And just when you thought your journey through the treacherous jungle was over, the final boss appears. While the other monsters may have been a piece of cake, he doesn’t stay down. Each time you defeat him, he respawns for juicier and recurring payouts. Keep going as long as you can handle it, and you might walk out as the top dog of the jungle.

Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “With Shoot Happens, the team ventured outside of conventional game formats, and we wanted to give players a super engaging experience where they’re in control. This title is a bold approach to game design in this industry, as we’re empowering players with choice and enriching the gameplay experience with strong visuals, narratives, and plenty of replayability.”

Play how you want. The Winpot is yours

Shoot Happens is the perfect blend of fast-paced action, bold decision-making, and interactive gameplay. Whether you’re a cautious player or a complete daredevil, the game is an enticing experience for all.

How deep into the jungle are you willing to go?

The post Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens” appeared first on European Gaming Industry News.

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American Gaming Association

AGA Research Reveals Consumers Know Sweepstakes Casinos are Gambling

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4 hours ago

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August 4, 2025

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As gaming regulators, state Attorneys General, and state legislatures continue to scrutinize the business practices of online “sweepstakes” casinos, new research shows that consumers overwhelmingly use these platforms to gamble – and that sweepstakes operators are heavily targeting players in key states. By exploiting loopholes in the law, these operations undermine the integrity of the legal, regulated gaming marketplace.

According to Sensor Tower data compiled by the American Gaming Association (AGA), half of all online, real-money casino advertisements seen by consumers in early 2025 promoted offshore “sweepstakes” casinos. The data shows these unregulated operators concentrate their advertising in populous states.

“These operators present themselves like legal, regulated platforms – but they operate outside the law and regulation. There are few if any responsible gaming tools, no regulatory oversight, and no consumer protections. It’s a dangerous subterfuge that puts players at real risk,” said AGA Vice President of Government Relations, Tres York.

Despite operating outside the regulated gaming market, “sweepstakes” casinos are widely perceived by players as gambling platforms, with 68% of users saying their primary reason for playing is to win real money. This confusion is no accident – many of these sites mimic the look, feel, and language of legal operators, blurring the line for consumers and reinforcing the need for clearer enforcement and public education.

Key findings include:

• 90% of sweepstakes casino users consider the activity to be gambling.

• 69% describe sweepstakes casinos as places to wager real money.

• 80% of sweepstakes players spend monthly, and nearly half spend weekly, without the safety nets offered by regulated operators.

The number of monthly sweepstakes casino players is twice as high in states lacking sweepstakes prohibitions.

“Sweepstakes” casinos aggressively market on popular digital platforms throughout the country. Legal, regulated gaming operators, by contrast, advertise responsibly in legal states where consumer protections and regulatory oversight are in place.

“The data is clear. Consumers see right through the ‘sweepstakes’ casino facade and they’re calling it what it is: gambling. We look forward to policymakers continuing to enforce their laws and create clarity through new policy measures to protect their residents,” added York.

The post AGA Research Reveals Consumers Know Sweepstakes Casinos are Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players

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4 hours ago

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August 4, 2025

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The Michigan Gaming Control Board (MGCB) has issued cease-and-desist letters to six unlicensed online gambling platforms attempting to target Michigan residents without state authorization. The action underscores the MGCB’s relentless, ongoing efforts to shut down illegal gambling operations and protect Michigan consumers from financial risk, identity theft, and unfair play.

The targeted sites—Crypto Slots, NitroBetting, NewVegas, Las Vegas USA Casino, Grand Rush Casino, and Slotgard Casino—were found to be operating in violation of Michigan laws that require licensure for internet gaming and sports betting.

“These sites were attempting to exploit Michigan players while operating outside the law. We take this seriously. When unauthorized operators offer games without regulation, Michigan players are left exposed—and we will not tolerate it,” said Henry Williams, MGCB Executive Director.

This enforcement action is part of the MGCB’s larger crackdown on illegal online gambling platforms. In recent months, the agency has issued numerous cease-and-desist letters, with additional investigations currently underway.

The MGCB continues to monitor online gaming activity and urges the public to be cautious when engaging with gambling content on social media or through digital advertisements.

The post MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players appeared first on Gaming and Gambling Industry in the Americas.

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