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WKND. Chooses Optimove’s CRM Marketing Platform to Maximize Player Value
The fast-growing iGaming partner will be leveraging Optimove’s AI-Mapped CRM Journeys to Scale personalized CRM Marketing
WKND. announced its new partnership with Optimove, the leading CRM Marketing Platform. The new partnership demonstrates WKND’s strategic approach toward CRM marketing, as a vehicle for maximizing player value.
WKND. is an online gaming B2B provider that delivers managed services to its partners. The support spans all areas of gaming operations, including software and tech solutions.
WKND. is focused on maximizing player lifetime value towards its clients and aims to invest in retaining new and existing players by providing them with an exceptional, personalized experience. To support their efforts, WKND. chose Optimove for its proven success in maximizing player lifetime value with AI-mapped CRM journeys.
With Optimove’s next-gen technology, WKND. will use optimization algorithms to autonomously surface valuable player insights, and flawlessly orchestrate hundreds of personalized customer journeys, while measuring their incremental impact, at scale.
“Optimove is an outstanding CRM Marketing Platform, and we believe that our partnership will allow us to offer a leading player experience, one of a kind in the industry.” Said Waldemar Chmiel, WKND. Head of CRM. “Tailored player approach is a key in building a healthy and long-term loyalty.”
“We are happy to be WKND’s trusted partners as they take on this new endeavor,” said Moshe Demri, GM EMEA at Optimove “working with iGaming industry veterans is particularly exciting for us as we get the opportunity to empower them to execute highly sophisticated, personalized marketing strategies. WKND’s choice in Optimove demonstrates the maturity of their brand and their commitment to their clients.”
WKND will be using Optimove for all their partners, including brands like Kanuuna and Highroller.
Brian Musburger
Rebranded VSiN Las Vegas 1230 The Game Brings 24-7 Sports Betting Talk Format to Vegas Radio Listeners Just Ahead of Biggest Sports Betting Day of the Year
Lotus Las Vegas is expanding its partnership with VSiN, The Sports Betting Network, to deliver 24-7 sports betting content to Las Vegas radio listeners. The rebranded VSiN Las Vegas 1230 The Game provides sports enthusiasts the expert sports betting insights and analysis they need – all straight from the floor of one of the biggest sportsbooks in the world at Circa Resort and Casino, stationed in the heart of downtown Las Vegas.
“We are thrilled to announce the rebranding of 1230 The Game as VSiN Las Vegas 1230 The Game, solidifying our long-standing partnership with VsiN. As one of the first stations to bring VSiN content to terrestrial radio, we’ve always shared a commitment to delivering the best in sports betting insights to our listeners. This next step underscores our dedication to providing cutting-edge content and highlights the growth and impact of VSiN in the world of sports broadcasting,” said Natalie Marsh, General Manager at Lotus Broadcasting.
VSiN Las Vegas 1230 The Game delivers news, analysis, and insights that bettors need to make informed wagering decisions. As the voice of the sports betting industry, VSiN delivers the most credible, actionable information to sports fans and betting enthusiasts by tapping the industry’s most knowledgeable sports betting experts, legendary book makers, former athletes, and league executives.
“Like everyone else involved in this partnership, I’m very excited to see the rebranding of 1230 The Game become officially VSiN Las Vegas 1230 The Game. We have had a lengthy partnership with VSiN and all this does is continue to grow it and take it to the next level. Excited about what’s to come next with the dedication from us and VSiN, forming VSIN Las Vegas 1230 The Game,” said Q Myers, Las Vegas Sports Network Program Director and On-Air Host on Raider Nation Radio 920.
“Lotus has been an amazing partner in helping VSiN build a passionate local following, hungry for credible sports betting information. It’s that passion, and the excitement of being at the center of the sports and entertainment capital of the world, that we try to capture for our audience in the rest of the country. We’re excited to kick off this relationship in time to bring non-stop coverage of the Big Game to our local listeners,” said Brian Musburger, president and chief business officer at VSiN.
This 24-7 sports betting programming launches just ahead of the single biggest sports betting event of the year and VSiN will deliver non-stop coverage leading into Super Sunday, including reports directly from the action in New Orleans. VSiN personalities Adam Schein, John Hansen, and Jonathan Von Tobel will do shows live on location.
The network will showcase insights from all of its experts, professional bettors and bookmakers on Super Sunday with live coverage from Las Vegas beginning at 5 a.m. Pacific and continuing through midnight.
The post Rebranded VSiN Las Vegas 1230 The Game Brings 24-7 Sports Betting Talk Format to Vegas Radio Listeners Just Ahead of Biggest Sports Betting Day of the Year appeared first on Gaming and Gambling Industry in the Americas.
KalshiEX LLC
Robinhood Launches “Pro Football Championship” Contracts
Robinhood Derivatives LLC (RHD) has launched event contracts for the Pro Football Championship. The trading platform launched the event contracts on Monday to let U.S. customers wager on the outcome of the Super Bowl clash, seeking to tap into the betting mania around one of the most iconic sporting events in the country.
“Robinhood’s mission is to democratize finance for all. With an emerging asset class like event contracts, we recognize an opportunity to better serve our customers as their interests converge across the markets, news, sports, and entertainment,” the company said.
Available in all 50 states through KalshiEX LLC, a regulated exchange, the Pro Football Championship event contract gives eligible customers the power to trade on the outcome of the big game.
Event contracts for the Pro Football Championship leverage the power and rigor of financial market structure to facilitate greater liquidity, transparency, and price discovery.
The Pro Football Championship event contract lets customers trade one of two different event contracts based on their prediction for “who will win” between Kansas City or Philadelphia. To participate, customers must download the latest version of the app, and apply and meet certain criteria to be approved for a RHD account.
Event contracts for the Pro Football Championship follows the launch of the Presidential Election Market last October, which enabled customers to trade event contracts through RHD based on their prediction for “who will win the 2024 presidential election.”
The post Robinhood Launches “Pro Football Championship” Contracts appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
Florida Gaming Control Commission Demands Overseas Bookmakers and Casinos Cease Their Illegal Online Gambling Operations in Florida
The Florida Gaming Control Commission (FGCC) demanded that three overseas bookmakers and casinos halt their illegal online gambling operations in Florida. These overseas bookmakers and casinos host online gambling websites accessible to Florida residents and visitors. FGCC sent cease-and-desist letters to Milvus Ltc, d/b/a BetUS.com.pa, Harp Media B.V. d/b/a Bovada.lv, and Gaming Services Provider, N.V. d/b/a MyBookie.ag.
The websites operated by these overseas bookmakers and casinos only offer illegal wagers. As FGCC explained in its cease-and-desist letter:
[The gambling websites offered by your overseas bookmaking and casino operation] offers or accepts wagering on sports and horse races, including betting on point spreads, moneylines, and totals, as well as proposition bets and futures in the sportsbook and adding money to bet slips in the racebook. Under Florida law, this conduct is a felony offense. See § 849.14, Fla. Stat. Further, it is a felony offense to receive illegal wagers on the result of any trial or contest of skill, speed or power or endurance of human or beast, or to aid, assist, or abet such illegal wagering. Id.
“Gaming, both land-based and online, is strictly regulated in Florida. For example, when it comes to slot machine gaming, counting the eight legal, state-licensed slot machine businesses, and the six tribal gaming locations currently operated by the Seminole Tribe of Florida, there are only fourteen legal slot machine businesses in Florida. The only online sportsbook operating lawfully in Florida is the Seminole Tribe of Florida’s Hard Rock Bet. Anyone in Florida betting on the Big Game needs to know this. Bettor beware,” explained Florida Gaming Control Commission Executive Director Ross Marshman.
These overseas bookmakers and casinos’ illegal conduct is not limited to sports betting and horse racing. As explained in the FGCC cease-and-desist letter:
[The gambling website offered by the overseas bookmaking and casino operation] offers or accepts wagers on casino-style games, including slots, poker, blackjack, roulette, craps, and baccarat. It is a criminal offense to conduct unauthorized games of chance. §§ 849.08, .15, Fla. Stat. [Additionally,] you allow Florida residents to participate in illegal lotteries, such as deposit-matching promotions, giveaways of cash or prizes, and sign-up bonuses. The conduct, promotion, or advertisement of such an illegal lottery is strictly prohibited under Florida law and is a felony offense. See Art. X, § 7, Fla. Const; § 849.09, Fla. Stat.
Illegal gambling operations offer no benefits to Floridians. On the other hand, tax revenue from state-licensed slot machine businesses and revenue-sharing payments from the Seminole Tribe of Florida are used to fund valuable state programs. For example, in 2024, the Educational Enhancement Trust Fund of Florida received over $240 million in tax revenue from the eight state-licensed slot machine businesses. Florida will receive no less than $2.5 billion from the Seminole Tribe of Florida during the next five years, which is earmarked for water quality improvement, infrastructure, and management of Florida’s conservation lands.
The mission of the Florida Gaming Control Commission is to preserve and protect the integrity of gaming activities in Florida through fair regulation, licensing, effective criminal investigation, and enforcement.
The post Florida Gaming Control Commission Demands Overseas Bookmakers and Casinos Cease Their Illegal Online Gambling Operations in Florida appeared first on Gaming and Gambling Industry in the Americas.
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