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Tom Horn Gaming is the Main Stage Sponsor at MARE BALTICUM Gaming Summit 2022 in Vilnius

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The leading conference in the Baltic region is returning with full steam ahead to Vilnius this year; Register to attend the live conference.

Tom Horn Gaming is confirmed as Main Stage Sponsor

With less than two weeks to go until MARE BALTICUM Gaming Summit and BSG Awards return in force to the in-person setup in Vilnius, the team at Hipther Agency is excited to announce that the Main Stage is sponsored by Tom Horn Gaming.

The registrations are now still open and there are only a few seats left for this year’s MARE BALTICUM Gaming Summit and BSG Awards (held alongside the conference). The yearly summit is going to be held in-person on 12 May 2022 in Vilnius, Lithuania at Radisson Blu Royal Astorija Hotel, Vilnius (Eco-certified).

Register now | View the program

Starting 2022, the return of the boutique-style in-person meetup is also bringing a new format that will allow more interaction among the attending delegates. You can register on this link.

As mentioned above, the main stage is sponsored by Tom Horn Gaming.

Ondrej Lapides, CEO at Tom Horn Gaming stated: “MARE BALTICUM Gaming Summit is a perfect platform for networking and meeting our local partners in the Baltics. It is a highly distinct market and this boutique event is an ideal format providing an intimate set-up to discuss its peculiarities and specific needs with the local igaming executive community. We’re delighted to be returning as the main stage sponsor and are looking forward to yet another unforgettable event full of industry insights, candid discussions with our friends and partners and new business opportunities

Tom Horn Gaming was among the supporters of MARE BALTICUM Gaming Summit from day one and we are honored to have them as sponsors again for our come back event after two years of doing virtual editions”, commented, Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency

Tom Horn Gaming is one of the fastest growing igaming software solutions suppliers. Uniqueness and diversity of demands are the power behind Tom Horn Gaming’s dedication to provide distinct solutions that accelerate business growth of their partners. Technical excellence, in-depth knowledge of player preferences and operator needs, allow the provider to deliver unique, highly-engaging, and commercially successful content that is well received across international regulated markets.

The company will be represented in the “Market Strategy Baltics: Stand out from the crowd” panel discussion by Ondrej Lapides, CEO at Tom Horn Gaming, and you can meet several other team members as well in Vilnius.

BSG Awards 2022 – The Baltic and Scandinavian Gaming Awards

BSG Awards had been launched in 2019 and the awards ceremony is part of MARE BALTICUM Gaming Summit, the leading boutique style gambling industry conference of the Baltic and Scandinavian region. Even at its inaugural edition, BSG Awards has become the most important gaming industry awards in the region.

To provide a fully transparent process, the final winners of each category are decided by a special voting session during the conference.

View the shortlisted companies for the 2022 edition: https://hipther.com/events/marebalticum/bsgawards2022

Sustainable future

While recycling and reusing certain materials at the conferences are important steps towards achieving sustainability, the team is also sending a clear message about how conference organizers can directly impact the conservation of the planet’s ecosystem and biodiversity.

The events hosted by the #hipthers have always been applauded by the participants, and one of the strong points was the attention to the smallest details. Among the small details are the coffee breaks and complimentary buffet lunch.

While some might still argue, but meat-eating is one of the biggest environmental hazards facing our planet. The team has switched to fully plant-based menus in 2020 and will continue this path with the return of the in-person conference. The initiative has the full support of the venues in which the conferences are hosted and is considered to be a great idea by hotel managers who are already working on delicious plant-based meals for the delegates to enjoy in Prague, Vilnius, Berlin, Milan, and Budapest.

Hybrid time

While possible lockdowns or travel restrictions might still occur in 2022, all the conference will also be available in the virtual format for industry professionals to be up to date with the content and starting 2022 can additionally be accessed in the hiptherverse.

Additionally, make sure to keep an eye on the European Gaming Quarterly Meetups, which also offer in-person and virtual opportunities to stay up to date and network through 2022. Read the recent updates about events happening in Berlin and Milan here.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app and the WireUp networking app (in the testing phase) found on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

 

About Hipther Agency

One Stop Agency for multiple industries, services and activities.

HIPTHER AGENCY is the parent brand of several leading news outlets and international conferences that cover several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more.

Hipther Agency consists of 15 news outlets that cover news from around the world and a portfolio of conferences that cover five continents (North America, Central America, South America, Caribbean and Europe).

For more details visit www.hipther.agency

Quick links: List of News Outlets | Upcoming Events | Past Events | TV | WireUP (social media platform)

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Lithuania Implements New Restrictions on Gambling Advertising

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Lithuania has implemented new stricter restrictions on gambling advertising.

According to the Gaming Control Authority, the changes are transitional before a full ban on gambling advertising comes into force in 2028. Until then, gambling advertising will be restricted but allowed.

“The aim of the amendments to the Gaming Law is to reduce the accessibility of gambling and the harm it causes to society,” Sandra Vitkevičiūtę, an advisor at the Authority, said.

From July 1, gambling organisers will be able to advertise their names and brands only on their headquarters or gambling venues, while other external advertising is banned. Companies will also be able to advertise their name and trademark on their website.

Only publications dedicated to the gambling business will be allowed to publish information about gambling.

Only betting commercials will be allowed on TV, radio and the internet, but they will be limited to 15 seconds and aired no more than three times an hour between 06:00 and 18:00 and no more than twice an hour between 18:00 and midnight.

Moreover, online betting ads must not be linked to betting websites.

From July, gambling operators can still sponsor sporting events, organisations, sports broadcasts and athletes, as well as cultural or artistic events and their broadcasts.

However, the names of gambling companies can no longer be used in the names of sports clubs or leagues, but they will still be allowed to appear next to the sponsored club or athlete.

The post Lithuania Implements New Restrictions on Gambling Advertising appeared first on European Gaming Industry News.

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HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova

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In this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. Since starting the company in 2002, Victoria has led Nordcurrent from a small team to an international gaming success story — all without external funding.

She shares how key decisions like focusing on mobile games, building a diverse team, and staying true to their creative vision helped shape Nordcurrent’s growth. We also dive into how she’s helping put the Baltics on the global gaming map, supporting young talent, and what advice she has for the next generation of women leaders in tech.

 

Nordcurrent has grown into a Baltic powerhouse since its  founding in 2002. What were some of the pivotal moments that  shaped the studio’s identity and success—especially as a bootstrapped company?

One key moment was our decision to focus fully on mobile gaming early on. That shift, around 2010, allowed us to scale globally with titles like Cooking Fever, which became a long-term success story. Another pivotal step was building and retaining in-house capabilities, from development to marketing, while staying self-funded. Being bootstrapped taught us discipline, resilience, and how to make bold yet thoughtful decisions without external pressure.

 

You’ve scaled a 360-person team across multiple countries.  What have been the biggest challenges—and advantages—of  growing Nordcurrent without external funding?

The biggest challenge has been growth pacing. We had to build sustainably, without shortcuts. But that’s also been our advantage; we’ve kept creative control, built long-term trust with our team, and stayed focused on profitability and product quality. It’s a different rhythm, one that favors deep thinking over hype.

 

Diversity in gaming is still lagging behind. What concrete steps has Nordcurrent taken to drive inclusion, and how do you embed this into studio culture, hiring, and leadership?

We don’t overcomplicate it, we hire the best people who want to build great games with us. We don’t separate or label by gender, background, or title. If someone brings talent, drive, and a collaborative mindset, they belong here. That approach has naturally led to a diverse team, including strong female leadership across departments. We focus on creating an environment where everyone is treated equally, trusted, and heard.

 

You’ve spoken about attracting global talent to Lithuania and the Baltics. What makes the region appealing—and what misconceptions do you often have to overcome when recruiting internationally?

The Baltics offer a great work-life balance, strong tech ecosystems, and a tight-knit creative scene. But we still need to overcome outdated perceptions; for example, that it’s cold, isolated, or lacking opportunity. The truth is, Vilnius and other cities here are dynamic and are increasingly being recognized for innovation.

 

In such a saturated gaming market, how does Nordcurrent approach innovation and stay relevant without falling into trend-chasing?

We listen deeply. To players, to data, and to our instincts. With over two decades of experience, we’ve built a rich internal library of what works, what lasts, and what connects. Innovation for us isn’t about reinventing the wheel every time. It’s about layering insight, emotion, and cultural nuance onto strong foundations. We don’t chase trends, we ask how a game fits into people’s lives. That’s why titles like Airplane Chefs resonate. They’re familiar yet fresh, culturally rich but globally accessible. Years of learning has given us the confidence to trust our gut and the clarity to know when to try something bold.

 

From mobile hits to console and PC publishing—how has your portfolio strategy evolved, and how do you decide what kinds of games to invest in today?

Our mobile success gave us the freedom to diversify. With Nordcurrent Labs, we now publish PC and console games that align with our values: original IP, strong storytelling, and long-tail potential. We look for teams with vision and grit, whether it’s cozy games or narrative-rich adventures.

 

You recently acquired River End Games and the Cinemaware catalog. What’s the strategic thinking behind those moves, and what can players expect from these legacy properties going Forward?

River End Games brings deep narrative talent and AAA craftsmanship, which complements our publishing ambitions. With Cinemaware, we’re reimagining classics for a new generation. These acquisitions aren’t about nostalgia only, they’re about unlocking untapped creative value in ways that feel both respectful and bold.

 

How are you helping to nurture the next generation of game developers in the Baltics, and what role do you think studios should play in education or early talent development?

We take this responsibility seriously. As the largest Lithuania-born game developer, we feel a strong duty to help grow the industry, not just our studio. We actively collaborate with the Lithuanian Game Developers Association, support local game jams, and organize major meetups that bring the community together. Our goal is to make the gaming industry more visible, more accessible, and more appealing, especially to young people who may not yet see it as a real career path.

It’s not just about hiring talent, it’s about helping to create it. We believe studios should take an active role in popularizing the industry, opening doors, and building a future where game development is seen as a creative and respected profession.

 

You’re leading a company that’s rooted in Eastern Europe but competing on a global stage. How do you balance local values with global ambitions?

We don’t see it as a conflict. Our roots give us authenticity and resilience, and these are qualities that resonate globally. We build games that are grounded in strong craft and cultural richness but are universally relatable. Staying true to who we are has been our best strategy for going global.

 

And finally—what advice would you give to aspiring women leaders in tech and gaming who want to break into this industry and rise through the ranks?

Own your voice. You don’t need to fit a mold to lead. Surround yourself with people who challenge and support you. And remember, leadership isn’t just about a title, it’s about taking responsibility, lifting others, and staying curious. Tech and gaming need your perspective, and there’s room for you at the table.

The post HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova appeared first on European Gaming Industry News.

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Betsson Group Rolls Out Its Flagship Offering in Lithuania

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Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.

Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.

Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”

The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.

Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.

This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.

The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.

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