

Asia
Live casino games — the future of the Asian iGaming market
As the gambling industry shifts online, so is a huge portion of Asia’s massive population of gamblers. Online slots and lotteries are as popular as anywhere else, but one product outstrips all others in Asian gamblers’ eyes: live dealer games.
Assessing the potential of the Asian audience, Slotegrator, a gambling software developer with 10 years of experience in the industry, paid special attention and created a line of solutions for the needs of Eastern markets. Thanks to cooperation with leading providers of gambling content, the developer managed to improve the quality and attractiveness of slots focused on Asia. Slotegrator makes sure that the games presented on the operators’ sites include local dealers and offers the most popular gambling content in the East.
How it works
Live casino games let players feel like they’re in a real land-based casino. The broadcast is conducted from a studio with an interior that resembles the luxurious halls of land-based gambling establishments. They are equipped with tables and modern technology that provides amazing sound and picture quality. Wide-angle HD cameras are strategically placed throughout the studio, some of them filming at maximum zoom. This allows players to easily observe what is happening on the table and in the room.
Professional croupiers or specially trained TV presenters serve as live dealers, running the game and chatting with users in a friendly manner. As a result, the player receives a high-quality broadcast, the atmosphere of a real casino, and an exciting game. Anyone can join the table or play privately, at any time and from anywhere.
Live dealer games deliver players an increased level of comfort. One recent example of their advantages was how during the pandemic, live casino customers could play and communicate with other users online without risking their health, providing a much-needed social outlet.
In recent years, there has been a tendency in Asia for experienced players to move to online casinos with live dealers. Players value the emotional security that dealer support provides. Through the screen — just like in a real game — they answer questions from users and help them. This interaction gives a sense of control and legitimacy, increasing trust.
Which live games are popular in Asia?
The Asian market was one of the first to embrace live dealer games. Initially, Asian players didn’t trust the RNG mechanism which was responsible for the outcome of slot games, and needed something more transparent. Live games have become a great alternative — the random number generator doesn’t hold a candle to a real person dealing the cards. The most popular games in Asia are Live Dragon Tiger, Baccarat, and Super Sic Bo. They are run by dealers dressed in Asian style, in an environment with a design inspired by the culture of Asia.
Simple and dynamic, Dragon Tiger comes from Cambodia. According to its rules, two cards are dealt: a dragon and a tiger. The winner is determined by the highest card. The player can bet on the dragon, on the tiger, or on a draw. He also has the opportunity to make additional bets.
Baccarat is considered to be one of the easiest live games to play, often preferred by users who are used to betting big. The pace of this online live dealer game is just as fast-paced and exciting as in a land-based casino.
Super Sic Bo is a famous ancient Chinese dice game. Today, three dice are used in Sic Bo. The rules of the game give users many opportunities for betting, and respectively, a wide range of payouts.
Why Asian operators choose live games
Today, with almost any game available on the iGaming content market, it is difficult for an operator to know what to choose for their platform. Nevertheless, there are more and more arguments in favor of games with live dealers:
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According to a study by GSMA Intelligence, by 2030, 72% of the world’s population will communicate online. Like the rest of our lives, online gambling will also continue to move online.
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Live dealer games increase operators’ reach, appealing to older players used to the traditional casino experience and younger players who live most of their lives online already anyway.
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Live dealer game developers are among the industry’s most innovative, constantly coming up with newer and more creative variations of classic games to make sure there’s always something exciting for players to try.
After deciding to launch an online platform, operators should consider the possibility of equipping it with flexible systems that are compatible with a variety of payment methods, the mechanics of adding gambling content, and much more. Slotegrator’s many years of experience gives the company’s specialists the opportunity to advise start-up entrepreneurs on all issues of launching an online casino platform, as well as provide recommendations to experienced players in the Asian market.
Asia
Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka

Sri Lankan policy think tank has questioned the independence and integrity of the country’s proposed new regulatory body as the government rushes to put the agency in place ahead of next month’s launch of Melco Resorts & Entertainment’s City of Dreams Sri Lanka.
Sudaraka Ariyaratne, Research Consultant at Advocata Institute, said to media that while establishing a regulator was vital to the industry’s long-term future, the planned Gambling Regulatory Authority appears to lack the independence needed to provide proper oversight.
Ariyaratne said: “If you look at the theory of regulation, it is very clear that the regulator has to be an independent body which gives credibility. That is not the case with this Gambling Authority Bill.
“I think the government is trying to push this bill through in a rush because Melco is coming next month. We think Melco would’ve wanted a regulator in place. When it comes to these big names in the gaming industry, the integrity of the market is a big consideration, given the image of the industry, as a whole. They need to sustain a good reputation so that they can attract good customers to whom integrity is important.”
Ariyaratne, who stressed that his think tank supports the idea of a legal, regulated gambling industry, added that the Gambling Regulatory Authority in its current form risks being a proxy for the nation’s Finance Minister.
“Even if it’s not a proper regulator, as long as it gives the perception of integrity, that’s what [operators] are looking for, to engender market confidence,” he said.
“The danger with this bill is that it won’t even give a perception of integrity, if the Minister of Finance can basically do whatever he or she wants.”
Ariyaratne added that Sri Lanka would be better served to withdraw its current bill and resubmit a more comprehensive version.
The post Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka appeared first on European Gaming Industry News.
Asia
METABORA Partners with LINE NEXT

METABORA, a global casual game developer and blockchain project operator, has announced a strategic partnership with LINE NEXT Inc. Through this partnership, METABORA will distribute Web3 games via the LINE Messenger–based Dapp Portal, expanding its reach in the Web3 gaming space.
The Dapp Portal is a platform built on the KAIA ecosystem that offers Mini Dapps (decentralised applications) directly within the LINE Messenger app. Users can enjoy a variety of Mini Dapps—ranging from games to social features—without needing to install separate applications. Since its launch in January this year, the platform has garnered significant attention, surpassing 100 million cumulative users.
Through this new partnership, METABORA and LINE NEXT will work closely to accelerate the growth of the Mini Dapp’s gaming ecosystem. Leveraging its network of development partners and global experience in game development and publishing, METABORA will supply Web3 games to the Dapp Portal. LINE NEXT will expand accessibility to Web3 games and support marketing of these games through its platform.
As part of the collaboration, METABORA will also expand the utility of its BORA token within the LINE Messenger–based Mini Dapp ecosystem. The company plans to implement a payment infrastructure that enables users to purchase in-game items currently planned for upcoming titles to be released under the BORA brand. Additionally, METABORA will apply Gas Abstraction technology, allowing users to make in-app purchases with BORA without needing KAIA tokens to cover gas fees. This feature is expected to be fully implemented in the second half of the year.
By expanding the utility of the BORA token, METABORA aims to elevate its value beyond the confines of the BORA Chain, laying the groundwork for broader integration across the Web3 ecosystem.
In addition, METABORA and LINE NEXT plan to continue their collaboration by researching and developing infrastructure to support the use of stable coins such as USDT, further enhancing the Web3 gaming experience within the LINE ecosystem centered on the Dapp Portal.
Lim Youngjun, Co-CEO of METABORA, said: “We’re pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience.”
Kim Woosuk, CSO at LINE NEXT, said: “Through this partnership with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment.”
The post METABORA Partners with LINE NEXT appeared first on European Gaming Industry News.
Asia
MelBet Announces Monami Ghosh as its New Brand Ambassador

The leading iGaming company, MelBet, has announced Monami Ghosh as its new brand ambassador. With over a decade of captivating performances across films, series and television, Monami now brings her star power to MelBet, ready to entertain and engage players like never before. The collaboration between MelBet and her is a perfect match, combining MelBet’s dynamic igaming platform with Monami’s charisma, talent and star appeal.
MelBet is delighted to have Monami Ghosh in the team and is confident that together they will create a unique experience to please all of the players with unforgettable emotions. Her energy and talent turn every event into a truly spectacular show.
Monami will become the main character of the revolutionary MelBet Night Show. A project that promises to revolutionise the idea of entertainment. Something truly unique and exciting – an experience unlike anything the public has seen before. The players can follow MelBet’s updates on social networks to know about the premieres of the show.
MelBet and Monami are ready to turn players’ everyday routines into a bright adventure filled with passion, excitement, inspiration and unexpected discoveries and pleasant bonuses.
The post MelBet Announces Monami Ghosh as its New Brand Ambassador appeared first on European Gaming Industry News.
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