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Kindred’s revenue from harmful gambling decreased to 3.3 per cent in the first quarter of 2022

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In the first quarter of 2022, Kindred’s share of revenue from harmful gambling decreased to 3.3 per cent. Increased focus on improving and optimising intervention measures has contributed to the decrease. Kindred also entered a collaboration with RecoverMe, an app supporting users regain control of their gambling habits.

In the first quarter of 2022, Kindred Group plc’s (Kindred) share of revenue from harmful gambling decreased to 3.3 (3.9) per cent. The positive trend has been impacted by seasonal changes, with the first quarter historically seeing lower shares of revenue from harmful gambling year on year, as well as an optimised process for manual interventions towards high-risk customers. This has resulted in fewer customers being re-detected following interventions, leading to a more sustainable gambling behaviour which is one of the ambitions outlined in the Group’s roadmap. Kindred also continues their more cautious approach to the younger demographic (age group 18 to 25), since this group is at higher risk to harmful gambling and more prone to addiction. The increased focus has resulted in a larger decrease in the percentage of harmful revenue from this demographic group.

Global statistics from Kindred Group

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Q2 2021

Q3 2021

Q4 2021

Q1 2022*

Share of gross winnings revenue from high-risk players

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4.3%

3.3%

4.0%

3.3%

Improvement effect after interventions

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76.9%

64.9%

79.2%

83.1%

*90 day rolling period between 20 December and 19 March 2022

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During the quarter, Kindred has updated the improvement effect metric after interventions. Instead of only focusing on financial indicators, the metric now includes behavioural indicators, which is more aligned with Kindred’s detection system, PS-EDS.

“We started 2022 with a focus on targeted deliveries. Our team has specifically focused on optimising our manual interventions further, resulting in a higher percentage of customers showing healthier gambling behaviour after they have been detected and contacted by our responsible gambling team,” says Henrik Tjärnström, CEO of Kindred Group.

Kindred has also entered a collaboration with the team behind the RecoverMe app, which uses research-proven techniques to help users regain control of their gambling habits. Thanks to the collaboration, Kindred can offer the app to its customers for free, initially in the UK and the US.

“Only eight per cent of individuals with problem gambling seek help due to the stigma associated with the addiction, inaccessibility and lack of awareness of treatment options. RecoverMe’s partnership with Kindred is a vital lifeline in helping us provide care to those that need it most. We believe passionately that collaboration with organisations like Kindred will help us reach those that need support and historically have been individuals who are difficult to reach and access therapy,” says Tejus Patel, Junior Doctor at King’s College Hospital NHS Foundation Trust and co-founder of RecoverMe.

“I am very proud that we have entered the collaboration with the team behind the RecoverMe app, ensuring we can offer this service for free to all our customers in the UK and the US. We are also sponsoring additional PhD programmes on addiction studies, enabling these students to study and work full-time in academia. Our focus right now is to continue to increase efficiency and speed in engaging with detected customers as early intervention is critical in preventing a harmful behaviour,” concludes Tjärnström.

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About our journey towards zero

Kindred Group is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent revenue from harmful gambling by 2023 and to report this metric on a quarterly basis. This is done to increase transparency, to support a fact-based dialogue about harmful gambling, and to raise awareness of the Group’s sustainability work.

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GR8 Tech Unveils “Turn the Win On” Tournament Suite

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GR8 Tech has launched a major upgrade to its Tournament engine, featuring a new tournament lobby, enhanced multi-currency support, and manual prize distribution. These new additions allow operators to run global tournaments more efficiently while boosting player engagement.

Tournaments play a big role in increasing player retention and driving revenue growth,” said Sergey Ghazaryan, CRO at GR8 Tech. “Our latest enhancements allow operators to customize tournaments and maximize participation. The more engaged players are, the longer they stay and the more they play, which leads to an increased profit for the operator.

 

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Tools to Turn the Win On: What’s New in GR8 Tech’s Tournament Suite?

  • The Tournament Lobby centralizes access, allowing players to browse, sign up, and join competitions effortlessly. Players can also easily navigate current, upcoming, and past events in one place. Competitions are automatically prioritized based on participation, ensuring players see the most relevant options. Operators benefit from simplified tournament management and personalized user experience that increases engagement.
  • With Manual Prize Distribution, operators gain full control over prize allocation and reward systems. They can customize prize structures by defining the number of prizes, setting amounts, and creating unique payout tiers. Operators can tailor prize pools for small events or high-stakes competitions to suit any tournament size.
  • Enhanced Multi-Currency Support enables operators to run tournaments in any of the 160+ fiat and cryptocurrency options supported by the platform. The system ensures that only relevant games and players appear based on the chosen currency, providing a seamless and localized experience. This flexibility allows operators to expand their reach and cater to diverse markets without operational complexity.

Designed with a client-first mindset, “Turn the Win On” Tournament Suite provides operators with seamless flexibility, deeper engagement, and effortless management—all in one powerful solution. And more enhancements are already in development, bringing data-driven insights, advanced customization, and new engagement mechanics to elevate tournament experiences even further. GR8 Tech’s Tournament Suite continues to evolve, ensuring operators have the tools to stay ahead in a competitive market and maximize every tournament’s potential.

The post GR8 Tech Unveils “Turn the Win On” Tournament Suite appeared first on European Gaming Industry News.

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Hitting for six: SPRIBE announces Suresh Raina as Aviator brand ambassador

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Indian cricket legend becomes the latest athlete to promote the world’s number one crash games to his fans

SPRIBE, the pioneering software provider behind the world’s number one crash game, Aviator, has added cricket legend Suresh Raina to its growing roster of brand ambassadors.

Raina is a former Indian international cricketer known for his explosive batting, sharp fielding and inspiring team leadership.

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He was a key player in India’s 2011 ICC Cricket World Cup victory and was also a star player for the Chennai Super Kings, helping the team secure multiple Indian Premier League titles.

His accolades don’t stop there. Raina was the first Indian to score a T20I century and remains one of League’s top run-scorers to this day.

Outside of cricket, he’s a successful entrepreneur, philanthropist and influential public figure.

As an Aviator brand ambassador, Raina will promote the game to his fans across various channels and through a range of campaigns over the coming 12 months.

He joins other Aviator brand ambassadors such as UFC superstars like Tom Aspinall, Alex Pereira, Johnny Walker and Merab Dvalishvili.

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Aviator is the original crash game with more than 42 million active players a month placing upwards of 350,000 bets per minute across more than 5,500 online casino sites.

David Natroshvili, Founder & CEO at SPRIBE, said: “We are hitting for six with the partnership with Suresh, one of the most iconic and celebrated cricketers in India.

“Suresh was renowned for his explosive batting and thrilling style of play, and this makes him the perfect person to help us drive awareness of Aviator among cricket and sports fans in India.

“Aviator is the original crash game and players love the high-risk/high-reward gameplay it provides, and we are really looking forward to rolling out campaigns featuring Suresh that show this.”

Suresh Raina, former Indian cricketer and now Aviator ambassador, added: “Playing Aviator is the closest I have come to the thrill of playing professional cricket and I couldn’t be happier to help drive awareness of the game among my fans and followers.

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“Aviator is action-packed with tons of social interaction and plenty of big win potential. Players have control over the outcome as they get to decide when to cash out – for those that can hold their nerve the longest, the biggest prizes await.

“SPRIBE has some great campaigns planned for the months ahead and I look forward to working with the team to help Aviator really take flight among cricket fans in India and beyond.”

The post Hitting for six: SPRIBE announces Suresh Raina as Aviator brand ambassador appeared first on European Gaming Industry News.

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1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool

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Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.

1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.

The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”

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This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”

10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:

  1. Clover Fest Hold And Win — new slot!
  2. Don Catleone Hold And Win — new slot!
  3. Lucky Win Spins
  4. Cash’n Fruits Hold And Win
  5. Lucky Win Spins X
  6. Allways Lucky Pot
  7. Cash’n Fruits Fortune 243
  8. Coins Sniffer Hold And Win
  9. Golden Joker 27 Hold And Win
  10. Lucky Jane In Egypt Win Spins

For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].

To learn more about promotional tools and custom offers, visit the studio’s website.

The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.

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