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LeoVegas Group increase usage of safer gambling tools in Sweden and Denmark

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LeoVegas Group is launching personalised, on-site messages in the Swedish and Danish markets, following a successful rollout in the UK. Messages will educate customers about a range of safer gambling tools accessible through the sites and promote their use. On-site messaging is a proven way of increasing customer usage of safer gambling tools and developing more sustainable customer relationships, as part of LeoVegas Group’s safer gambling strategy.

LeoVegas Group launched personalised on-site messaging to UK-based customers in the autumn of 2021, educating customers about safer gambling tools. Data from the launch has shown that the messaging leads to an increased use of safer gambling tools and to deposit limits being maintained or lowered, and that these effects are greater for those customers identified as at risk of developing harmful gambling behaviours.

Using artificial intelligence, the Group’s risk model identifies those customers most at risk of developing harmful gambling habits, and then provides details of safer gambling tools and encouragement to set their own limits via personalised messaging. Content and urgency vary based on the customer’s individual gambling behaviour and history, and messages are given a prominent position on the game pages – a space that is otherwise used for promotions and new games. The launch is part of LeoVegas Group’s ongoing strategy to develop more sustainable customer relationships through an increased focus on safer gambling.

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Gustaf Hagman, CEO of LeoVegas group said, “We are thrilled that our on-site messaging has proven successful in the UK – not only in driving engagement with our safer gambling tools but also by having a positive effect on customer behaviour and helping to drive forward our quest for more sustainable customer relationships. By rolling this feature in Sweden and Denmark, we will continue to make gambling at LeoVegas Group even safer.” 

Personalised messaging is now live in Sweden and Denmark on LeoVegas, Expekt and GoGo Casino brands. The service was already available on all brands in the UK and will be rolled out to additional markets in the near future.

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Aeropay

Aeropay Joins the Coalition for Fantasy Sports

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Aeropay, a leading financial technology company specializing in pay by bank, announced its membership in the Coalition for Fantasy Sports (CFS), marking the first time a vendor has joined the organization. This strategic partnership underscores the Coalition’s expanding influence and reinforces its position as the foremost authority on daily fantasy sports.

The Coalition for Fantasy Sports, comprising industry leaders such as PrizePicks, Underdog Fantasy, Betr, Dabble, and the recently added Splash Sports, continues to advocate for innovation, responsible play, and consumer protection within the fantasy sports industry. By welcoming Aeropay, CFS broadens its scope to include key service providers, enhancing its ability to address the multifaceted needs of the industry.

“Fantasy sports continues to evolve, and with the addition of industry leaders like Aeropay, our coalition is stronger than ever. As the Coalition leads the way on expanding DFS, we look forward to being at the forefront of serving our players via incredible partners like Aeropay,” said Coalition Executive Director JT Foley.

“Joining the Coalition for Fantasy Sports is a significant milestone for Aeropay. We are excited to collaborate with industry leaders to promote innovative payment solutions that enhance user experience and ensure compliance. Together, we aim to contribute to the sustainable growth of the fantasy sports industry,” said Josh Chapman, Chief Operating Officer of Aeropay.

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The post Aeropay Joins the Coalition for Fantasy Sports appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment

Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US

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Soft2Bet announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.

“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth. We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer,” said Uri Poliavich, Founder and CEO of Soft2Bet.

Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experienc, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts and a 45% increase in Average Revenue Per User (ARPU).

The post Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US appeared first on Gaming and Gambling Industry in the Americas.

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Eric Walla

Quixant to Participate in Indian Gaming Tradeshow & Convention 2025

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Quixant has announced its attendance at and sponsorship of this year’s Indian Gaming Tradeshow and Convention (IGA), to be held between March 31st and April 3rd 2025 at the San Diego Convention Centre.

Described as the largest gathering of tribal leaders and casino executives in North America, IGA 2025 is a key date in the gaming event calendar. Quixant will support the event with sponsorship at the prestigious annual golf tournament, the Chairman’s Golf Classic, which raises funds for the Native Forward Scholarship Fund to improve tribal education throughout North America.

The team look forward to engaging with attendees, to explore their opportunities ahead and understand how Quixant can support and enable their success. Quixant’s product range offers game-changing hardware and software solutions that expedite speed to market. Its specialist gaming hardware platforms, IQ, IQON, and QMAX can be tailored to different product needs, budgets, and markets.

Eric Walla, VP of Business Development, said: “We are excited to return to IGA and engage with manufacturers and industry leaders to build new relationships, as well as reconnect with our current partners and gather important insights that will influence our product development. We launched our IQ 2 hardware platform at IGA last year, designed to offer powerful, yet cost-effective performance that has since seen unprecedented demand in the North American gaming market. This year we are looking forward to speaking to gaming manufacturers about our recently launched, enhanced QMAX 3 and IQ Connect 1 platforms, which will be discussed for the first time with the Indian gaming market.”

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“Our ethos is to design and build products that empower game manufacturers to focus their efforts on creating unforgettable game content. More and more, we are requested to help customers optimize their games to achieve better load time and improved game performance. We have not only the technology, but also robust supply chain solutions and an embedded Software Suite that comprehensively addresses power and performance, as well as security and regulatory compliance. Our expertise helps our customers achieve cost and time saving efficiencies by streamlining the product development process, ultimately enabling product launches in record time,” Walla added.

The post Quixant to Participate in Indian Gaming Tradeshow & Convention 2025 appeared first on Gaming and Gambling Industry in the Americas.

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