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Khelraja have signed France and Manchester United legend Patrice Evra as their brand ambassador

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In a stellar career that spanned over two decades, Evra won pretty much everything there is to win at the club level, including five Premier League titles and the UEFA Champions League with Manchester United, and another two Serie A titles while with Juventus adding to his 20-trophy haul. Khelraja’s principal market is India.

Of his big move, the legendary left-back said: “It is a great honour to join Khelraja! They are ambitious like me and I am looking forward to a long and historic partnership.”

Khelraja CEO, Viren Modi further added: “We at Khelraja are ecstatic to have partnered up with such a legend like Patrice Evra for our first brand ambassador. Evra is the representation of our values- hard work, honesty, integrity, excellence, and a quirky sense of humour which go hand in hand with the core of what we want Khelraja to be. We look forward to the successes of our joint partnership.”

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A serial winner through and through, teaming up with Evra was an easy decision, considering Khelraja’s brand personality and everything they stand for.

More importantly, however, signing him allows Khelraja to establish a reputation among the footballing faithful, who represent a lion’s share of the market.

Evra’s status as a fan-favourite therefore looks set to be one of Khelraja’s greatest assets in a year that is laden with some major footballing action.

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Thai Deputy PM Says Cabinet Unlikely to Approve the $1.5M Requirement for Casino Access

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Thailand Deputy Prime Minister and Interior Minister Anutin Charnviraku has said that the Thai Cabinet is unlikely to approve a proposal by the Council of State to require locals to have $1.5 million in their bank accounts to enter the nation’s casinos.

It would be “difficult for the proposal to win the cabinet’s approval” because it would fail to address the issue of locals visiting illegal gambling dens or casinos in neighbouring countries, Anutin said.

He also stated that his Bhumjaithai Party would, as a government coalition member, support government policies as long as they do not harm society.

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Pakorn Nilprapunt, secretary-general of the Council of State – which has proposed the revised policy, said earlier this week that the idea was to limit casino entry to those with substantial financial means.

The revised entertainment complex bill is currently welcoming its second round of public feedback but will also need further cabinet approval if latest policy revisions are to progress.

Anutin said that the newly proposed $1.5 million entry requirement for locals would be discussed at a cabinet meeting.

The post Thai Deputy PM Says Cabinet Unlikely to Approve the $1.5M Requirement for Casino Access appeared first on European Gaming Industry News.

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Valorant Added to Hero Esports Asian Champions League

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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.

Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.

Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.

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The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.

The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.

Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”

The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.

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ASCI Signs MoU with FIFS, AIGF and EGF

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The Advertising Standards Council of India (ASCI) has signed a Memorandum of Understanding (MoU) with the Federation of Indian Fantasy Sports (FIFS), the All India Gaming Federation (AIGF) and the E-Gaming Federation (EGF).

The MoU between ASCI and the online gaming industry federations establishes a framework to address these challenges through a special monitoring cell that will focus on screening and reporting offshore betting and gambling advertisements to the concerned ministries. The cell will also screen and process real-money gaming advertisements that are found to be in potential violation of the ASCI Code. The partnership aims to surface illegal ads and also strengthen compliance of the RMG industry.

Since the kickoff of the MoU in January 2025, ASCI has flagged 413 ads of offshore betting to the Ministry of Information and Broadcasting and processed 12 advertisements for potential violation of ASCI’s RMG guidelines. Previously, ASCI flagged off 1336 ads in the period April 2023–March 24, to the Ministry of I&B. Based on this, the Ministry has taken action to block such ads and platforms. During the same period, 492 cases pertaining to Real Money Gaming were also taken up by ASCI.

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Indian state laws prohibit gambling and offshore betting activities; making advertisements for these activities, illegal in these states. However, online real-money games (RMG) that require a predominance of skill, are permitted by most state laws, and their advertising is therefore allowed. Some offshore betting and gambling operators attempt to portray themselves as legally permitted gaming companies, necessitating the need to identify such advertisements and escalate the same to regulators. For the real-money gaming sector, ASCI’s guidelines for “Advertising of Online Gaming for Real Money Winnings” needs advertisements to ensure that the content of such ads remains responsible and does not depict minors or represents winnings as a means of livelihood. In addition, these ads are required to carry disclaimers to inform consumers of the risks associated with such games.

Manisha Kapoor, CEO and Secretary General of ASCI, said: “Indian consumers are exposed to numerous ads of offshore betting and gambling companies that have no accountability in India. Several Indian celebrities too have been a part of such advertisements. Since gambling ads are prohibited in most parts of the country, their large-scale presence is a breach of the law. ASCI would like to surface such advertising to the regulators for necessary action. It is also key that the gaming industry, whose advertising is permissible in India, remains compliant with the ASCI Code. We welcome the proactive initiative of the gaming associations of working with the self-regulator to create a special monitoring cell for the industry.”

Neil Castelino, CEO of Federation of Indian Fantasy Sports, said: “Members of FIFS have demonstrated their commitment and compliance to responsible advertising through implementation of the ASCI guidelines and FIFS Charter. We are further committed to adopting the global best standards in responsible advertising, and through this collaboration, we hope that Indian consumers are not exposed to illegal platforms in the guise of online gaming while promoting responsible advertising practices amongst the Indian RMG industry.”

Anuraag Saxena, CEO of E-Gaming Federation, said: “Indian citizens have been duped and scammed by unscrupulous operators for years. The nation suffers, so do consumers, so does the domestic industry. Which is why we at EGF have been pioneering responsible gaming, and mandatory audits of our gaming companies. The monitoring cell of ASCI will only turbo-boost our efforts. Together, we will uphold high ethical standards and create a safer, more trusted gaming landscape for all.”

Roland Landers, CEO of All India Gaming Federations, said: “As the oldest and largest industry federation, AIGF has been at the forefront of advocating for responsible gaming practices and addressing the menace of offshore and illegal betting and gambling. We remain steadfast in our mission to ensure a robust, transparent, and responsible gaming environment in India. By collaborating with ASCI and fellow industry federations, we aim to tackle the growing challenge of offshore gambling ads and non-compliant advertising practices. This MoU marks a pivotal step towards protecting consumers, fostering ethical advertising, and elevating the credibility of India’s online gaming sector. Together, we are dedicated to shaping a fair and sustainable ecosystem for all stakeholders.”

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