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Symplify strengthens solution with AI powered hyper-personalisation and recommendation software

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Symplify, market leaders in CRM, CRO and AI cloud solutions, has strengthened its CRM Ecosystem with the introduction of its AI powered hyper-personalisation and recommendation software.

The newly launched recommendation functionality has been built and introduced by the Symplify team, and is one of the first truly collaborative projects to come from the acquisition of Jada that took place late last year. It will neatly sit within Symplify’s module CRM suite and will be integral in helping customers optimise the site engagement handbook.

Customer behaviour will help shape the content they see using historical data to ensure only the most relevant content is displayed and consequently increasing customer life-time. Symplify’s intuitive software amalgamates the AI product recommendation engine and the On-Site graphical optimisation. The pairing empowers partners to create bespoke designs that deliver unique experiences for customers.

As well as arranging product pages that drive a propensity edge for viewing customers, it also includes onboard technology that allows for graphical flexibility. This is geared toward testing various layout strategies to optimise the conversion rate on already AI-lead product recommendations.

Symplify’s ever-expanding portfolio of iGaming clients will be able to utilise the innovative technology instantly as part of any existing integration. Finnplay, the leading Nordic iGaming platform provider, is the latest to join the list of partners.

Symplify’s CEO Robert Kimber said: “Symplify’s AI-powered recommendation engine revolutionises the way in which we can understand user behaviour and positively adapt the website to make it as engaging as possible. Its algorithm continually optimises display functionality to ensure customers receive a highly personalised experience that builds genuine long-term relationships.”

 

About Symplify:

Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, withr customers in control of their own data. Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. We bring you the future of igaming CRM, now.

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Evoplay starts a big fiesta in spicy new title Don Juan Peppers

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Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.

Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.

The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.

Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.

The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.

Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.

Ivan Kravchuk, CEO at Evoplay, said: Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.

“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”

The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.

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Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins

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An Eden of excitement awaits players with the launch of the new slot, Tropical Temptation. This vibrant 5×4 game from Slotland Entertainment is now live, bringing a sun-soaked paradise to Slotland.euCryptoSlots.com, and CryptoWins.com.

Discover a lush tropical island where exotic flowers bloom and two alluring characters—a charismatic man and a woman in a purple bikini—await. With bets from $0.40 to $1.20 across 20 paylines, the journey to fortune is open to all.

The true temptation lies in the features:

  • Dual Progressive Jackpots: Bet 60+ coins ($0.60) to qualify for the Mini Jackpot (1,000-10,000 coins). Wager 100+ coins for a shot at the Major Jackpot (10,000-100,000 coins).
  • Eve’s Free Spins: Land 3+ Eve scatters for 10-30 Free Spins with Double Wilds.
  • Adam’s Free Spins: Land 3+ Adam scatters for 5-20 Free Spins with Expanded Wilds.
  • Seductive Symbol Transformation: The bonus rounds intertwine thrillingly. During Eve’s spins, new Eve scatters transform into Adams, and vice-versa. Hit 3+ of these new scatters to immediately begin the other bonus round, adding all remaining spins for a prolonged, winning escape.

    Answer the call of the wild and chase fortune in Eden. Tropical Temptation is available to play now with Free Chips and Match Bonuses at all brands until August 31st:


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The post Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins appeared first on European Gaming Industry News.

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SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador

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SPRIBE, the studio behind the legendary crash game, Aviator, has shaken hands on yet another explosive brand ambassador deal, this time with social media content creator and UFC interviewer, Nina Drama.

Nina is widely regarded as the most popular UFC and MMA media influencer in the world, known for her bold tone of voice and no-holds-barred creative style.

She regularly creates UFC and MMA-focused content, interviewing superstar fighters such as Merab Dvalishvili and Alex Pereira (who are also Aviator ambassadors) in her unique style. This has seen her amass over 14 million followers across her social media platforms.

As an Aviator brand ambassador, Nina (real name, Nina-Marie Daniele) will create and run several campaigns to promote the game to her audience.

The partnership really is the perfect fit, with Nina’s fanbase mostly falling into the same Millennial and Gen Z cohorts that engage with Aviator, which sees more than 50 million people a month strap in and take flight to see if they can land the biggest win multiplier.

It also aligns with SPRIBE’s multi-year, multi-million-dollar marketing partnership with the UFC, which sees the Aviator logo and branding appear inside the famous octagon at Fight Night and PPV events.

 

Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.

Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style — a perfect match for the high-energy world of Aviator.

“We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”

 

Nina Drama, social media influencer and Aviator ambassador, added: “Playing Aviator is so much fun and I know my audience will love it too! UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator!”

The post SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador appeared first on European Gaming Industry News.

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