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GOAT Interactive Chooses Optimove as CRM Marketing Solution to Maximize Customer Lifetime Value

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GOAT Interactive, the online betting and gaming operator, announced today a new partnership with Optimove, the leading CRM Marketing platform for the iGaming market. The Partnership demonstrates GOAT Interactive’s strategic investment in its ability to seamlessly orchestrate customer communications and personalization at scale across multiple channels by leveraging Optimove’s AI-mapped CRM Journeys.

GOAT Interactive, which focuses on the African market and counts Premier Bet and Premier Vegas as its core B2C brands, provides marketing consulting services to a portfolio of iGaming operators in various markets. The company fuels the rapid growth of African operators, such as Premier Bet.

Optimove’s CRM Marketing hub will enable the operator to create and maintain a single, 360-degree customer view, ensuring a personalized experience for each player. With Optimove’s AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximize player LTV, and measure the incremental impact of each player interaction.

“We’re delighted to partner up with Optimove to super-charge our operators’ CRM Marketing capabilities,” said Rich Lee, Director of Online Marketing and Sales at GOAT Interactive at GOAT. “The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio. Optimove’s differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”

“We’re excited to be selected by GOAT Interactive as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “A customer-centric approach to marketing is critical in the iGaming space. The only way to perfect that approach is gaining the ability to orchestrate personalization at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel. We’re looking forward to helping GOAT Interactive use these capabilities as a growth driver for the business.”
Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.

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AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

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AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.

“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.

Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.

Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.

With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.

The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.

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HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST

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Harrah’s Resort Atlantic City today announced it will host another World Series of Poker® Circuit stop for avid poker fans who are ready to bring their poker skills to the felt. The return of the WSOP Circuit (WSOP-C) to Atlantic City will happen from Thursday, Aug. 14, through Monday, Aug. 25.
The return of the WSOP-C to Harrah’s is notable, as the casino resort hosted the initial stop on the inaugural WSOP-C tour in 2005. The 2025-26 WSOP Circuit stop marks the first time Harrah’s Resort has hosted a stop since 2020. Before then, Harrah’s was a regular stop on the series schedule from 2005-2020.
“We are thrilled to welcome back the prestigious World Series of Poker Circuit to Harrah’s Resort and the unmatched energy, excitement, and talent it brings,” said Gregg Klein, Senior Vice President and General Manager, Harrah’s Resort. “Hosting this iconic event reinforces our commitment to delivering premier gaming experiences and positions us as a top destination for esteemed players and poker fans alike.”
Harrah’s Resort Atlantic City stands out as a premier destination on the WSOP Circuit, offering an unparalleled blend of luxury, entertainment, and culinary excellence. Over the past five years, the resort has renovated all hotel rooms and suites, ensuring guests enjoy modern, stylish accommodations. The resort is also home to vibrant nightlife at The Pool After Dark, a state-of-the-art spa, thrilling gaming promotions, and the most celebrity chef restaurants in Atlantic City, including Gordon Ramsay Steak, Bobby’s Burgers, Chicken Guy!, and Buddy’s Boardwalk Empire.
The highly anticipated regional poker tour will begin in late July, immediately following the conclusion of the 2025 World Series of Poker in Las Vegas. WSOP Circuit schedules are subject to change, and the WSOP reserves the right to make changes to all events related to the WSOP Circuit at any time. The full circuit schedule will be announced at a later date.

The post HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST appeared first on Gaming and Gambling Industry in the Americas.

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ACR Poker

ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT

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As the Sunday Moneymaker tourney approaches its one-year anniversary this summer, ACR Poker is launching a month-long pre-celebration this May with the Moneymaker May-Hem. This promo gives players a chance to join the 2003 WSOP Main Event Champion and poker legend Chris Moneymaker for a once-in-a-lifetime VIP experience during the Main Event of Vegas’ hottest summer series.

Throughout the month of May, every player who plays a $109 buy-in Sunday Moneymaker on ACR Poker and reaches a final table in any of the weekly events will earn a spot in a Final Sit & Go Showdown on Sunday, June 1st at 4pm ET.

The Final Sit & Go winner will receive a VIP package complete with a $10,000 buy-in to the Vegas Main Event, $5,000 cash for travel and other expenses, and the chance to meet Chris Moneymaker in Las Vegas. Second and third place finishers will receive $109 Sunday Moneymaker Tickets.

“The Sunday Moneymaker has become something really special, and it’s been incredible to watch it grow since we launched it last year,” said Moneymaker. “This May promo is a huge thank you to our community and every player who’s been part of this ride. I’m looking forward to welcoming the winner in Vegas, talking strategy, and hopefully celebrating a deep run in the Main Event together.” 

The Sunday Moneymaker,  which launched in July 2024 to honor ACR Pro and poker icon Chris Moneymaker, has quickly grown into one of ACR Poker’s weekly signature events. Since its debut, the Sunday Moneymaker has already attracted over 78,000 entrants and awarded more than $13 million in total prize money. The tournament features a $300,000 guarantee every Sunday, with a $400,000 prize pool on the final Sunday of each month.

Moneymaker noted that players can also qualify for each Sunday Moneymaker through ACR Poker’s satellites in the hours before every tournament, with paths starting at freerolls ($0), Micro Hyper Sats ($1.05, $2.10), and Mega Satellites ($11, $22) offering guaranteed $109 seats.

For poker players looking to follow the action, the Final Sit & Go Showdown will be live-streamed on ACR’s Twitch channel on Sunday, June 1st.

The post ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT appeared first on Gaming and Gambling Industry in the Americas.

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