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BetGames to supply exclusive branded lottery studio for Super Group-owned Betway
Innovative live dealer and betting games studio BetGames has extended its partnership with operating giant Betway, delivering a new branded lottery studio.
Marking the third bespoke project developed and supplied for Betway, this latest studio is the first green screen variant that BetGames has created and will be based on a version of its own popular flagship lottery game Lucky 7.
Live since March 4, the brand new-user interface has enhanced the company’s product-offering, giving players the optimal lottery entertainment experience.
Betway’s repeated selection of BetGames for exclusive content highlights the supplier’s talent for producing tailored projects for a variety of different applications and demographics.
BetGames success in providing bespoke projects for Betway and other leading industry operators has seen the studio recognised with multiple industry honours, including Live Casino Supplier of the Year at the 2020 SBC Awards.
The collaboration is the latest since the two brands first began working together in 2017 and showcases how far their respective product offerings have come in that time.
Commenting on the deal, BetGames’ CEO Andreas Koeberl sees the partnership as testament to BetGames’ continued legacy of delivering on its tier-one partners’ exact needs for live dealer and lottery.
He added: “Once more we’ve delivered a state of the art, one-of-a-kind product and studio for Betway, and we’re sure that this will be even more successful than the last.”
“The fact that we’re on our third such project for them is testament to the trust they have in us to handle them effectively and supply a robust, engaging and flexible solution to their exact requirements. We look forward to working together on many more.”
Anthony Werkman, CEO of Betway, said: “We’re really excited to continue our great relationship with BetGames.
“Their games, their functionality and the technology behind them have been a real hit with our customers, so we’re very happy to be growing our partnership with them with our new state-of-the-art branded lottery studio.”
BetGames has established itself as one of the industry’s most popular live betting games suppliers, reaching recent notable agreements with the likes of Parimatch, Kaizen Gaming and Kindred.
The company’s revamped Lotto Reloaded studio holds licences in several key markets including the UKGC and MGA, while also passing regulatory requirements in a variety of South African jurisdictions.
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry-leading games are now live in Brazil.
Players in the world’s newest regulated market can now enjoy an initial suite of more than 50 titles including Play’n GO’s all conquering Rich Wilde and the Book of Dead, multiple games from the fan favourite ‘Toonz and Moon Princess series, as well as Sweet Alchemy Bingo and Rainforest Magic Bingo that are expected to be hits in the South American market.
As of January 2025, Play’n GO offers a portfolio of close to 400 premium titles in over 35 regulated jurisdictions worldwide.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“The industry has been waiting for more than a decade for Brazil to open a regulated market and it’s fantastic to see what was once just a pipe dream now become reality.
“As is the Play’n GO way, we’re excited to be among of the first in the new market with a wide range of games certified and ready to go. Our customers know they can launch Play’n GO games with confidence, and we’ve seen that pay dividends time and again when new markets open like now in Brazil or markets re-regulate.”
Michele Stefanelli, Sales Leader for Southern Europe and LATAM at Play’n GO, added: “The Brazilian market has proven itself in the pre-regulated phase and we’re excited to see our games launch with some of the biggest operators in the world who are committed to making the regulated Brazilian market a success.”
Chief Revenue Officer and Vice President Sales & Marketing at EGT
EGT has appointed a new director of its office in Argentina
EGT’s office in Argentina has a new director: Christian Graffigna, who took the position in December 2024.
He graduated from the prestigious UADE (The Argentine University of Enterprise) and studied a PAD at the management school of the University of Piura in Peru and at IESE Business School. Mr. Graffigna has extensive professional experience in the gaming and entertainment sectors. Previously, he worked at CIRSA and Luckia and for the last 7 years served as the General Manager of Starbay Casino in Panama. He joins EGT with the firm intention of turning the company into one of the leading suppliers of gaming equipment in Argentina.
Mr. Graffigna said: “I am very happy to join EGT’s international team of talented and successful professionals, thanks to whom the company is in the elite of the industry on a global level. I have an ambitious strategy for the development of the office in Argentina, which I believe will successfully implement to justify the trust placed on me.”
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also shared her positive expectations regarding this appointment: “I am glad that Christian Graffigna will head our office in Argentina. This is a market with enormous potential for our products, and I am confident that he has the vision and leadership qualities necessary to position us among the key players in the local gaming industry.”
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Play’n GO games now live in Brazil
EGT has appointed a new director of its office in Argentina
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
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