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Global $12.754 Bn Casino Management Systems Markets, 2016-2021, 2021-2026F, 2031F

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The “Casino Management Systems Global Market Report 2022, By Component, Application, End User” report has been added to ResearchAndMarkets’ offering.

The global casino management systems market is expected to grow from $5.71 billion in 2021 to $6.85 billion in 2022 at a compound annual growth rate (CAGR) of 20.1%. The market is expected to reach $12.74 billion in 2026 at a CAGR of 16.8%.

The casino management systems market consists of sales of casino management systems by entities (organizations, sole traders, and partnerships) that are used to assist in the ongoing management, monitoring, and operations of casino or gaming organizations. Casino management systems provide various club operations such as management systems, accounting and analytics tools, and security and surveillance systems. These technologies assist in keeping track of client and personnel activities across the gaming club floor, as well as maintaining a database for future use.

The main types of components in casino management systems are hardware and software. The software involves CRM software, casino player tracking software, PMS, and inventory management systems that are being used in casino games. The different applications include security and surveillance, analytics, accounting, and cash management, player tracking, property management, marketing and promotions, others and are implemented in small and medium casinos, large casinos.

North America was the largest region in the casino management systems market in 2020. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Increasing legalization and rising number of gaming establishments are expected to propel the growth of the casino management systems market. A gaming establishment refers to any gaming property such as a casino, hotel, or resort that includes various games or betting that require a legal license.

For instance, in July 2021, in Germany, a new interstate Treaty on Gambling (“ISTG 2021”) has come into action, which includes new licensing possibilities for sports betting, virtual slot machines, and online poker for private operators. In the USA, as of 2019, land-based commercial casinos are permitted in 18 states and six states have permitted riverboat casinos. Therefore, the increasing legalization and rising number of gaming establishments are driving the growth of the casino management systems market.

Product innovations are shaping the casino management systems market. Major companies operating in the casino management systems sector are focused on new product innovations to meet the consumer demand and strengthen their position. For instance, in January 2021, Cher-Ae Heights Casino, a US-based gaming company and Konami Gaming Inc., a US based manufacturer of casino management systems launched SYNKROS Casino Management System in Trinidad, California.

Konami’s Synkros is best known for its reliability, marketing tools, analytics tools, and robust data. It captures and compiles the data through all connected areas of the casino property and generates a 360-degree patron view. The SYNKROS Casino management system provides a unique mix of marketing solutions to Cher-Ae Heights Casino’s customers, including floor-wide bonusing activities, random drawings, personalised incentives, offers, and more.

In August 2021, Grover Gaming, Inc., a US-based developer of software and gaming systems acquired Digital Dynamics Software, Inc. for an undisclosed amount. Through this acquisition Grover Gaming will be able to enhance its gaming performance by integrating SAS-based digital gaming equipment and casino communications into its own software. Digital Dynamics Software is a US-based developer of SAS Gateway, GAP gaming protocol, SAS Engine, and the casino management system software.

Key Topics Covered:

1. Executive Summary

2. Casino Management Systems Market Characteristics

3. Casino Management Systems Market Trends And Strategies

4. Impact Of COVID-19 On Casino Management Systems

5. Casino Management Systems Market Size And Growth
5.1. Global Casino Management Systems Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Casino Management Systems Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market

6. Casino Management Systems Market Segmentation
6.1. Global Casino Management Systems Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Hardware
  • Software

6.2. Global Casino Management Systems Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Security And Surveillance
  • Analytics
  • Accounting And Cash Management
  • Player Tracking
  • Property Management
  • Marketing And Promotions
  • Others

6.3. Global Casino Management Systems Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Small And Medium Casinos
  • Large Casinos

7. Casino Management Systems Market Regional And Country Analysis
7.1. Global Casino Management Systems Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Casino Management Systems Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

Companies Mentioned

  • Advansys Limited
  • Agilysys Inc.
  • Aristocrat Technologies Australia Pty Ltd.
  • Avigilon
  • Bally Technologies Inc.
  • Casinfo LLC
  • Cyrun
  • Dallmeier
  • Honeywell International Inc.
  • International Game Technology PLC.
  • Konami Gaming Inc.
  • Scientific Games Corporation
  • Next Level Security Systems Inc.
  • Novomatic
  • NtechLab
  • Amatic Industries GmbH
  • Playtech
  • CasinoFlex Systems
  • RNGplay
  • Delta Casino Systems
  • Ensico
  • TableTrac Inc.
  • Winsystems
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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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July 7, 2025

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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July 7, 2025

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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AI

Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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15 hours ago

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July 7, 2025

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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