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2mee completes major funding round

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Direct Human Messaging platform allows operators to send high-impact hologram messages directly to consumers, generating CTR rates in excess of 50%

2mee, the Direct Human Messaging platform that helps online gambling operators take player communication and engagement to the next level, has raised £500,000 in its latest funding round as it continues to scale at pace.

The capital injection will allow 2mee to shift up a gear with its sales and marketing activity and grow its commercial team as it looks to partner with more online sportsbook and casino brands seeking to connect with players on a deeper, more personal level.

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2mee’s patented technology allows gambling operators to send Human Hologram Messages directly to customers in a way that demands their absolute attention. It has been deployed by big-name brands such as BetFred and Sportsbet.io to leverage the power of emotional intelligence to boost acquisition, retention and deliver KYC and compliance messaging with empathy.

The results speak for themselves – in tests, 2mee’s Instant Human Hologram Messaging delivered 650-2,000% greater engagement with real-world clients enjoying an unprecedented average CTR of 51%.

2mee, whose technology is patented in Europe, China, Hong Kong and the US, allows its customers to send messages across all of the channels where their audiences are active including web – via push and pull messaging – and native mobile applications.

2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.

James Riley, CEO of 2mee, said: “We are thrilled to have closed our latest funding round led by experienced tech investors. This will allow us to deploy our ambitious expansion plans and help more sportsbook and casino operators harness the power of face-to-face communication.

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“2mee provides unrivalled engagement and CTR rates, allowing operators to take player acquisition and retention to the next level in what has become a fiercely competitive, and expensive, market.

“We have made great early progress but the additional capital we have brought into the business via this funding round will allow us to drive greater awareness of the 2mee product and to work with more operators and brands than ever before.”

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Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development

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Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi, a premier provider of financial technology and gaming solutions. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry. 

Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi Cash Club, the leading financial access services suite for casino payments, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.

Catering to the growing demand for greater cryptocurrency and digital asset integration within the casino industry, the collaboration between Bitline and Everi’s forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets. 

This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience. 

“Working with Choctaw Casinos & Resorts and Everi to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”

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Victor Newsom, SVP Product Management, Payments Solutions at Everi comments “This unique integration combines BitLine’s additional payment accessibility options with Everi’s ability to enable seamless, secure, and regulatory compliant financial transactions for casino patrons. Designed from the ground up to exceed the rigorous compliance demands of the industry as well as the discerning expectations of gaming VIPs around the world, Choctaw’s patrons are now no longer limited to the access, times, amount, and speed constraints of the legacy financial systems. This also significantly reduces risk for our casino customers, such as Choctaw.”

“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”

The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding  services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.

The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.

The post Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development appeared first on Gaming and Gambling Industry in the Americas.

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1/ST

BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP

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Bestseat360 proudly produced an unprecedented multi-view streaming experience for the 2025 Pegasus World Cup, held at Gulfstream Park on January 25, in collaboration with 1/ST CONTENT, a pioneering force in enhancing the visibility and engagement of U.S. horse racing. This year’s event introduced a streaming experience that set a new benchmark for the industry, featuring 13 live races streamed on the Pegasus World Cup website.

In a landmark first for the U.S. racing landscape, the multi-view experience allowed fans to interact with a variety of camera angles, including innovative jockey cams, drones and automated trackside cameras. This collaboration with JockeyCam, renowned for its cutting-edge POV camera technology used in prestigious events like the Royal Ascot, Saudi Cup, Kentucky Derby, Melbourne Cup and Breeders’ Cup, adds a new dimension to race viewing.

“By working with partners like Bestseat360, 1/ST CONTENT continues to innovate and reshape the media landscape of horse racing with a focus on the type of engagement and storytelling that modern audiences are looking for,” said Pete RotondoSVPRacing and Wagering1/ST.

“The integration of Bestseat360’s interface offers racing enthusiasts the best seat at the racecourse or from the comfort of their own homes,” said Craig MeekFounder Director for Bestseat360.

“We are thrilled to be introducing an interactive Multiview video player that will revolutionize sports betting and enhance how punters engage with their bets. Using smart AI algorithms, viewers will be able to easily identify their horses during the race, making their experience more immersive.”

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Bestseat360 is set to expand its innovative Multiview platform across various sports in the U.S., UK, Europe, and Australia. Their flexible business model includes sponsorship, advertising, and pay-per-view options, making this revolutionary technology accessible to a broader audience and ensuring the continued growth of engagement in horse racing and other sports.

The successful streaming of the 2025 Pegasus World Cup not only highlights the event’s significance but also sets the stage for future advancements in the viewing experience, ensuring that horse racing continues to captivate and engage fans worldwide.

The post BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP appeared first on Gaming and Gambling Industry in the Americas.

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Play’n GO to set the stage at the 2025 edition of Next.io’s New York Summit

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 Play’n GO, the world’s leading casino entertainment provider celebrating its 20th anniversary in 2025, is to set the stage at the latest edition of Next.io’s New York Summit next week in Manhattan by enabling globally available live streaming of the prestigious event for the first time.

Taking place over two days next week, Next.io’s NYC summit has rapidly become the can’t miss executive event in the industry. One of the primary sponsors of the event since its inception, Play’n GO is this year enabling live streaming to a global audience for the first time.

Representatives of the Swedish gaming giants, including Chief Commercial Officer Magnus Olson, Head of Government Affairs Shawn Fluharty, Head of Brand & Communications Andrew Pink, and Regional Marketing Lead USA Anna Fältström, will speak on panels across the two days on the main stage as well as the new one-day responsible gaming summit.

The Manhattan-based summit takes place at a perfect time for Play’n GO as its USA-based business has thrived over the past 12 months.

Play’n GO saw US player numbers grow 48% in 2024, in addition to hitting all-time highs across key metrics for both January and February this year.

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Andrew Pink, Head of Brand & Communications at Play’n GO, said “Play’n GO has been a proud supporter of the Next.io NYC event since its inception and it’s been extremely pleasing to see it grow in increasing importance year after year.

“This event is one of the few in the industry where senior leaders from operators, regulators and suppliers come together to truly share knowledge and discuss vital issues that affect the entire global gaming industry, such as the expansion of iGaming in the US and how to create a sustainable industry in regulated markets.  

“Over the past 12 months we’ve seen further proof through record US-based revenue and player numbers that Play’n GO’s core proposition of keeping entertainment at the core of everything we do works. We’ll be taking that message to the main stage this time for a global audience to tune into.”

The post Play’n GO to set the stage at the 2025 edition of Next.io’s New York Summit appeared first on Gaming and Gambling Industry in the Americas.

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