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7777 gaming to make its debut at ICE London 2022

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B2B provider 7777 gaming will make an international debut of its offerings at the upcoming ICE London, 12-14 April, 2022 at ExCel Center. The team is ready to welcome everyone at the company’s stand N1-340. 7777 gaming will present the original in-house iGaming content, consisting of 50+ games, innovative jackpot solutions and all-in-one platform. A key focus will be put on the wide range of online games, including instant win games, slot games, table games, themed games, iLottery, sport iLottery, scratch cards and more.

Elena Shaterova, Chief Commercial Officer at 7777 gaming commented on their upcoming exhibition: “There is no better place to premiere our company as a provider than ICE London – the largest global gaming hub uniting B2B gaming industry experts in Europe. Our B2B debut comes at the right time, after a long period of absence of live events.

We are fully prepared to offer the complete package of games needed from the online operators to engage and retain the audience, especially now with the influx of online gaming usage worldwide. Our games portfolio offers a next level of gaming entertainment that will surely answer the operators’ requirements and expectations.”, Shaterova added.

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Having been a technology provider of the leading B2C operators on several highly regulated markets for more than a decade, 7777 gaming’s expertise and diverse portfolio of games has established the company’s reputation for excellence, high-performance and innovation. Key performance indicators for the company’s games are higher average turnover per game by 13 times, higher average GGR per game, 5 times more new users and 2 times more RNG and depleting pool versions. The company is creating its games with the mindset of the new player, who enjoys lottery and scratch games, but do not have the experience in classic casino games and is ready to enter the online gaming entertainment with games that speak to his language.

One of the most preferred and played games by players are: Sea of Treasure, Golden Pyramids, Egyptian Treasure, Lucky Clovers, Jinn, Fortunes of Rome and many more.

The company has a license as a B2B gaming provider on the Romanian market and has recently renewed its 10-year license on the Bulgarian market as well. Plans of the company for Q2 are obtaining an MGA license. 7777 gaming’s products are GLI certified and cover all online games verticals by also offering a unique look and feel for the end-users.

Meet the 7777 gaming team of gaming experts at the world’s leading B2B gaming exhibition – ICE London, at stand N1-340.

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Anna Mackney Head of Regional Sales US at Play’n GO

Play’n GO announce US network release of hit title Piggy Blitz Disco Gold

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Following period of exclusivity with DraftKings and Golden Nugget, smash-hit Play’n GO title is now available in five US states 

Play’n GO, the world’s leading casino entertainment provider, has announced the general US network release of its hit title, Piggy Blitz Disco Gold.  

Piggy Blitz Disco Gold is a sequel to Piggy Blitz, and was just one Play’n GO title that took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.  

The game had been exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th, but is now available to all operators in those aforementioned states.  

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Anna Mackney, Head of Regional Sales US at Play’n GO added ���Piggy Blitz has been one of our biggest successes in the US, and it’s exciting to welcome its sequel, Piggy Blitz Disco Gold, to our wider US network. The game has been a revelation in its exclusivity period with DraftKings and Golden Nugget, much like its predecessor, and we have similarly high expectations for the sequel now it’s available to an even larger audience. .” 

The post Play’n GO announce US network release of hit title Piggy Blitz Disco Gold appeared first on Gaming and Gambling Industry in the Americas.

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Canada

CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

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Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

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Expanse Studios

Expanse Studios (GMGI) Launches Social Casino Versions of Rich Panda and Wild West

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Expanse Studios, the iGaming development division of Golden Matrix Group Inc., has introduced sweepstakes-friendly versions of two of its established titles—Rich Panda and Wild West—further expanding its content offering for the growing social casino sector.

These adaptations demonstrate the studio’s ability to deliver market-specific solutions, particularly for U.S.-based operators seeking high-quality, regulatory-compliant content. The launch comes as part of Expanse Studios’ broader strategy to solidify its position in the U.S. market, where it has already more than doubled its game portfolio since entering in late 2024.

Key Developments

  • New Social Casino Versions – Rich Panda and Wild West have been adapted for U.S. sweepstakes platforms and operators
  • Player engagement has increased 7x year-over-year, underscoring strong market adoption
  • Increased in-house development has reduced reliance on third-party providers.

By introducing social casino versions of its popular games, Expanse Studios enables operators to engage new player demographics while maintaining the immersive and high-quality gameplay that made these titles successful in traditional iGaming markets.

Expanse Studios continues to expand its portfolio with slots, crash games, table games, and gamified classics, blending innovative design with advanced technology. The company operates on a revenue-sharing model, earning a percentage of gross gaming revenue, ensuring sustainable growth while enhancing profitability for its partners.

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The post Expanse Studios (GMGI) Launches Social Casino Versions of Rich Panda and Wild West appeared first on Gaming and Gambling Industry in the Americas.

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