Leading gaming and sports betting partner GAMING1 has announced its latest joint venture partnership as it marks its entrance into the Dutch market.

The joint venture will see GAMING1 team up with Holland’s prestigious land-based chain, Gran Casino, which operates multiple hotel-based casino and gaming venues in partnership with hospitality company Van der Valk, one of Holland’s largest hotel and restaurant chains, boasting multiple four-star establishments across Europe and the Caribbean.

Under the agreement, Gran Casino will harness GAMING1’s proprietary sports betting and casino platform to deliver a truly next-generation online casino experience.

With the partnership set to enable Gran Casino to enter the online betting and gaming space for the first time, the new online venture will be established under GAMING1’s Circus brand.

Already renowned as a major online gaming brand across France, Belgium, Serbia and Peru, the deal is set to grant Circus a landmark entrance into the Dutch market, with a particular focus on its online operations.

In merging Gran Casino and Van der Valk’s hospitality and localised expertise with GAMING1’s online technology, the deal will also see the supplier provide its library of proprietary online game content, spanning slots and table games.

Commenting on the deal, Sylvain Boniver at GAMING1 said: “With a track record of success spanning multiple regulated markets across the globe, our unique partnership model brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.

“We’re delighted to partner with Gran Casino and Van der Valk, and given our home markets of Belgium and France, it’s certainly an incredibly proud moment for us all to announce our long-expected entrance into one of Europe’s most exciting new regulated jurisdictions.”

Frank Kastelijns, Director of Gran Casino added: “The Dutch online market holds a wealth of opportunity, and we’re excited to partner with GAMING1, who brings an established reputation for transforming its partners operations into a true online experience. We’re sure that together we’ll be able to introduce players to one of the best online gaming catalogues available.” 

Gert van der Valk, Director of Van der Valk International, also added:

Bringing together GAMING1, one of Europe’s market leaders, with Gran Casino and Van der Valk International, shows how far our ambitions go for Holland’s players. Together we will take gaming and hospitality to new heights with our unique gaming experience.”

Offering a modular and flexible sports betting and casino platform that provides a seamless betting and gaming experience, GAMING1 provides superior gamification capabilities, full land-based integration, localised bet pricing and market-leading bet acceptance ratios.

As well as its successful land-based operations in France and Belgium, GAMING1 also operates as an industry-leading betting and gaming partner for regulated markets including Portugal, US, Spain, Switzerland, Colombia, Serbia and MGA jurisdictions.

Notable company highlights over the past year have seen GAMING1 become the first provider to live casino online in Colombia in partnership with Evolution. The supplier also celebrated its entrance into North America via a joint venture with Delaware North, a global hospitality company with a portfolio of regional casinos and gaming venues in the United States and Australia.