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A Staple Of Growth In Sports Betting: A Look At Altenar’s Glowing Statistics
Altenar, the sportsbook software provider, has grown in infamy and recognition around the world since their sport betting software entered the market. Growing exponentially from year to year, with more operators in a vast collection of countries by the day and a continued bespoke service that appears to be unrivalled, Altenar are quickly becoming the sportsbook provider of choice around the world.
With access to several data providers, shorter result-latency, a customisable front-layer, a manual back-end and a 24/7 risk management service … Altenar’s success is sustainable which has been demonstrated by countless years of undeniable achievement.
Due to this growing success, it might be key to view some of Altenar’s amazing statistics and figures that demonstrates the kind of growth Altenar has witnessed as the leading sportsbook providers for many iGaming partners, whether that’s Esports or betting on horse racing … Altenar has helped countless operators to achieve new levels of success.
It’s In The Numbers
From 2019 to 2021 the total number of bets placed via Altenar’s sportsbook showed some interesting percentages.
In 2019 the percentage of bets placed held at 159.7% which was slowly increasing as the move to online betting instead of in-land betting climbed to new heights.
As of 2020 the betting percentage dipped just over 40% due to the pandemic, however, with an initial decrease the sports betting market recovered exponentially in 2021 with a percentage of 149.9%, slowly recovering from the hit of the pandemic.
Interestingly, the pandemic might have initially witnessed and caused a decrease in betting but the shift to at-home living, working and entertainment drastically increased the need for online gambling and sports betting which is predicted to reflect in Altenar’s 2022 annual data.
However, against the number of bets placed the percentage of new clients for Altenar didn’t see the same percentage dip, in fact, client numbers rose throughout the same time period; 2019 – 2021.
New Clients, New Success
From 2019 to 2021 the percentage of new clients increased by 56%, over half, and that is outstanding because it demonstrates that the global need for online sports betting is in high-demand and continually growing as well.
Altenar are well-equipped for expansion and change and this is how the stability-meets-flexibility mantra-holding sportsbook provider has survived many years on the iGaming market.
In 2019 Altenar held a percentage of 110.9% of new clients, which grew to 127.3% in 2020 and grew exponentially in 2021 to 266.5%. These numbers showcase the ever-growing need for online access to sports betting.
A Projection Of Altenar’s Future
With Altenar growing year by year and a healthy return, resurgence and new-adoption of the online sports betting industry, the growth potential for Altenar is astronomical.
The world adopts sports betting in new ways and it’s sportsbook software providers, like Altenar, that create a unique and sustainable product for operators and their customers.
You can find Altenar via their website, where you can request a demo of their sportsbook software and speak to a passionate and knowledgeable professional to start your journey with Altenar.
In the words of Altenar ‘let’s talk!’
Carlo Santarelli
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.
Industry News
VIP Play Announces Departure of Chief Financial Officer

VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
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