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XB Net makes its premium horse racing available in India, courtesy of gateway alliance with NorthAlley

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3 years ago

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New rights deal for leading U.S. and Australian racing provider XB Net lays an important foothold in India’s unfolding racing industry landscape

XB Net, the leading provider of premium content for North American and Australian horse racing, has further broadened its international footprint with the announcement of its latest digital distribution rights deal with established Indian platform, NorthAlley.

This new agreement covers XB Net’s delivery of live pictures and local pool-wagering services from an unrivalled network of tracks in Australia and North America, equipping NorthAlley with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling wagering opportunities that are proven to increase digital dwell-time for new and existing customers.

NorthAlley is the Totalizator technology provider for all race clubs in India. This deal began with Hyderabad Race Club and has been extended iteratively to all other clubs for this progressive partnership.

XB Net’s acclaimed end-to-end solution opens the door to many of the planet’s most prestigious horse races. Currently live with the Melbourne Racing Club’s (MRC) extensive group of well-known Australian racecourses, NorthAlley can draw from a product suite of data and streaming services available for over 700 Australian meetings a year, featuring top venues like Caulfield, Moonee Valley and Flemington – including the race that stops a nation, the Melbourne Cup.

However, new U.S. racing rights will soon allow access to more global highlights, including the recent Pegasus World Cup, two legs of this summer’s compelling Triple Crown (featuring the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Keeneland (4-5 November).

This daily timetable of engaging action, whose chronology naturally bookends India’s domestic racing scene (with the five-hour differential to Western Australia particularly complementary for Indian mornings), supplies NorthAlley with a reliable source of fast-settling racing content at both primetime and off-peak viewing slots.

XB Net stands alone as the proven pacesetter for both North American and Australian horse racing content, providing rights, data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 3,000 meetings (showcasing over 30,000 races per year) its international racing is helping worldwide operators to engage untapped audiences, deliver 24/7 horse racing, and also mitigate the risk of future disruptions to the global sporting calendar.

Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a thrill to widen our geographic influence, especially in India’s sports and horse racing territories, whose underserved audiences will soon prove a boon for racing, especially as wider regulation arrives in this sleeping giant of a region.

“NorthAlley have already proven themselves most adept at securing some cornerstone partnerships at the elite Hyderabad and Madras Racing Clubs, while the Royal Western India Turf Club in Mumbai is next on our agenda. It’s an exciting time to be continuing to grow our global audience and products, with our core North American racing service now ably abetted by some cracking racing from Australia.”

Suresh Paladugu, CEO at NorthAlley, added: “XB Net’s one-stop Australian and North American racing services have really turned our customers on to the merits of international racing, both during and after the pandemic, generating and retaining new revenue streams in the process. It’s a complementary product of rapidly increasing popularity with our key clients at Hyderabad and Madras Race Clubs, particularly before our domestic action winds up.

“Australian racing, above all, seems to fit seamlessly into our overall offering, with its time zone naturally preceding India’s domestic action and other sporting programmes. Now we’re adding U.S. racing rights too for our players, we can’t wait to see how these products perform over a packed summer of racing highlights, including the Triple Crown events of the Preakness and the Belmont Stakes.

“XB Net share NorthAlley’s vision and focus on enabling digital enterprise by leveraging technology as a valuable asset, helping streamline and optimise our partners’ operations so that we can increase revenues, improve the customer experience and return value to the underlying sport and its stakeholders.”

 

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100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo

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4 days ago

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April 17, 2025

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Building on 15 years of success, G2E Asia + Asian IR Expo is set to make its highly anticipated return to Macau from May 7-9, 2025, at The Venetian Macao.

The 2025 show will introduce a range of new initiatives, including 100 exclusive product launches debuting in Asia for the first time. These will be showcased across more than 30,000 sqm and will cover the full spectrum of the entertainment and travel industries.

The leading event in Asia is expected to attract over 10,000 visitors from 80 countries and regions. To maximise opportunities for attendees, the event will feature a series of high-impact networking sessions, along with a dedicated business matchmaking team coordinating over 400 pre-arranged meetings to streamline connections.

This year’s show will also introduce the new Gaming Innovation Forum, featuring three full days of sessions that will dive into the latest gaming trends and technologies, all presented by G2E Asia Awards winners and nominees. Located in the exhibition hall, the forum will be accessible to all event attendees.

The G2E Asia Awards celebrates excellence and innovation within the gaming and entertainment industry. The awards will spotlight five prestigious categories, each evaluated by a panel of renowned industry leaders: Best Slot Award, Best Electronic Table Game Award, Best Table Game Award, Best Casino Supply Award and Best IR Tech Solution Award. All award-winning products will be prominently displayed in the exhibition, giving attendees the opportunity to experience them firsthand.

The expanded Asian IR Expo will feature a new Smart Hospitality Technology Experience Zone, offering an immersive and interactive onsite experience. This space will showcase emerging innovations across three unique areas: Smart Reception, Smart Cleaning and Smart Hospitality, each providing guided tours and live demonstrations.

The post 100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo appeared first on European Gaming Industry News.

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DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards

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6 days ago

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April 15, 2025

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DigiPlus Interactive Corp. (DigiPlus) has won seven honours – including five coveted gold awards – at the 2025 Asia-Pacific Stevie Awards. This milestone places DigiPlus among the most awarded companies in the region this year, spotlighting its strategic growth and transformative impact across digital entertainment, social development and investor relations.

The Asia-Pacific Stevie Awards are the only business awards Programme that recognises innovation across all 29 markets in the region. Widely regarded as the world’s premier business awards, the Stevie Awards represent a prestigious recognition of business excellence.

DigiPlus bagged five Gold Stevies for ‘Innovative Achievement in Growth’, ‘Innovation in Investor Relations’, ‘Excellence in Social Impact Companies’, ‘Innovation in Annual Reports’ and ‘Innovation in Corporate Websites’. The company also clinched Silver and Bronze Stevies for ‘Achievement in Product Innovation’ and ‘Innovation in Brand Renovation’ respectively.

At the core of these wins is DigiPlus’ commitment to innovation and digital transformation. From redefining the player experience through localised and immersive content, to launching a refreshed brand identity that resonates with a more connected and tech-savvy user base, DigiPlus has embraced a future-forward mindset. The company’s calculated investments in big data, cutting-edge technologies and stakeholder engagement have not only fueled business growth, but also opened inclusive pathways to digital participation through its social development arm, BingoPlus Foundation.

“This momentous victory at the Asia-Pacific Stevie Awards affirms DigiPlus’ emergence as a true powerhouse of innovation and progress, reshaping industry boundaries and redefining digital consumer engagement on a global scale. Through consistent growth and business performance, DigiPlus reaffirms its unwavering commitment to creating long-term value,” said DigiPlus Chairman Eusebio Tanco.

Winning entries in the Asia-Pacific Stevie Awards undergo a rigorous, multi-layered evaluation by an esteemed panel of judges composed of business and industry leaders across the region.

“The 12th Asia-Pacific Stevie Awards received an impressive array of outstanding entries. This year’s winners have clearly shown their dedication to innovation, and we commend their resilience and imaginative efforts,” said Maggie Miller, President of the Stevie Awards.

The post DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards appeared first on European Gaming Industry News.

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Grand Korea Leisure Partners with Robotis

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1 week ago

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April 14, 2025

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Grand Korea Leisure (GKL), a quasi-public firm operating Seven Luck casinos for foreign nationals in Korea, has entered into a partnership with autonomous robot specialist Robotis to introduce artificial intelligence (AI)-powered self-driving robots customised for casino operations.

Under the agreement, the two companies plan to establish joint business models and service systems using autonomous robots and deploy the self-driving robots for transporting gaming chips and cards across three Seven Luck casino facilities.

They will also participate in a large-scale convergence robot demonstration project by the Ministry of Trade, Industry and Energy.

The latest achievement came as part of GKL’s efforts to digitize casino operations.

The two firms began a six-month pilot Programme in September 2024 at Seven Luck Casino at Seoul Dragon City hotel to collect autonomous driving data and jointly develop software tailored to casino environments.

“GKL is accelerating its transition to smart casinos in line with the government’s drive to realize the so-called ‘digital platform government’. By adopting AI-powered self-driving robots, we aim to provide a new and differentiated customer experience,” GKL CEO Yoon Doo-hyun said.

The digital platform government initiative — pushed by the Yoon Suk Yeol administration — aims to resolve diverse social problems and add value using the latest digital technologies.

In August 2023, GKL developed a mobile service platform, the SevenLuck+, for foreign tourists’ easier access to the casino.

The service is the first of its kind developed by a Korean firm. Those who use the app do not have to bring traditional membership cards. It also provides push notifications for new events and promotions for the casino.

The service is powered by a blockchain-based decentralized identity technology, offering various services, such as e-wallet and entry authentication.

The post Grand Korea Leisure Partners with Robotis appeared first on European Gaming Industry News.

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