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Kalamba Games unleashes the power of the dragon in Legend of Senteng

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3 years ago

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Kalamba Games is transporting players to the home of a magical dragon in an enchanting forest where Walking Multiplier Wilds create a crescendo of excitement in latest slot release Legend of Senteng.

Packed with engagement features, the highly volatile 6×6 slot sees players battle the legendary dragon Senteng to claim the treasures that he is guarding.

Matching combinations of Asian-inspired symbols across the title’s 50 paylines award a win, with Walking Multiplier Wilds offering aid, substituting all other symbols except the scatter in the base game.

When a Walking Multiplier Wilds land on reels two to five, it moves one space down for each successive spin until leaving the game board entirely. The Walking Wilds have multipliers attached which can climb as high as 5x and these are instrumental in unlocking Legend of Senteng’s potential max win of 2,635x.

Kalamba Games has also included an exciting Free Spins round in this title which is awarded when landing at least three scatter symbols. This feature provides the player with an upgraded version of the base game where the previous Walking Wilds are now locked into position, dramatically increasing the potential of big wins.

Kalamba’s signature feature HyperBet is also an integral part of Legend of Senteng enabling players to fine-tune their betting strategy and play style. Here players can decide on the Walking Wild Multipliers starting level, the number of Free Spins available and the Locking Multiplier Wilds level available within the Free Spins round.

Additionally, player favourite HyperBonus allows players to buy their way into the Free Spins round with one of four different Free Spin options available. Players are given a choice between starting the round with more spins available or having higher multipliers on the Locking Wilds.

Alex Cohen, COO and Co-Founder at Kalamba Games, said: “I’m incredibly proud of our Walking Multiplier Wilds feature present in Legend of Senteng. This feature has been carefully crafted by our team to allow for a crescendo of excitement to build during play with multiple wilds able to land and built upon throughout.

“Legend Of Senteng blends stunning visuals with player favourite features, creating a truly stand out addition to our growing portfolio of exciting releases.”

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WiseGaming strikes content partnership with Zenith Gaming

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45 minutes ago

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June 25, 2025

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WiseGaming, a leading global sports betting and gaming platform, has entered into a strategic partnership with Zenith, Asia’s premier iGaming platform provider.

This collaboration will enable WiseGaming’s extensive partner portfolio to gain seamless access to over 10,000 standout titles across key markets in Asia and Latin America. These games will be made available via Zenith’s OneAPI integration allowing WiseGaming to tap into a vast content library with localised performance, rapid onboarding, and centralised support — all through a single touchpoint.

WiseGaming’s collaboration with Zenith supports the company’s mission to provide best-in-class secure, flexible, innovative, reliable, and customer-centric solutions that drive long-term success.

WiseGaming Senior Business Development Manager, Oz Mustafa, commented: “From the initial introduction to the ongoing integration process, our partnership with Zenith has been positive and productive — one we’re excited to showcase to the industry. As we expand across multiple regions and jurisdictions, Zenith’s support will be key in delivering value to both our existing brands and those soon to go live. We look forward to a long and rewarding partnership.”

Zenith Business Development Manager, Vitali Smoliarenko, added: “We’re fully aligned with WiseGaming’s vision and ambition across multiple markets, and Zenith is committed to delivering solutions that empower them to move forward. From the outset, we saw strong synergy with its goal to scale efficiently. We’re proud to support their growth strategy and broader business objectives.”

The post WiseGaming strikes content partnership with Zenith Gaming appeared first on European Gaming Industry News.

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Creatopy

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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18 hours ago

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June 24, 2025

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  • Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
  • iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
  • Superbet is the latest company to adopt this new feature
  • Initial Live Data release also popular among travel, finance, retail and entertainment sectors
  • This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.
An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.
Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.
The new solution offers several key advantages for advertisers, including:
  • Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
  • Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
  • Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.
While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.
Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”
The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.
With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.
Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.
Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.

The post Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 16-22

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18 hours ago

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June 24, 2025

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company. Great Place To Work is the global authority on workplace culture, employee experience and leadership behaviours proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.

The Michigan Gaming Control Board has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices and have no legal recourse in case of disputes.

ZOOT, a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions. ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments.

Partnerships

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport. Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalisation, recommendations, gamification, quick bets, player engagement features and more. Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot.

International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018. In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

The post Gaming Americas Weekly Roundup – June 16-22 appeared first on European Gaming Industry News.

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